TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    ManageEngine ServiceDesk Plus

    Score9.2 out of 10
    N/AServiceDesk Plus is free help desk software from ManageEngine, a division of Zoho Corporation.

    $10

    Starting Price Per Month

    Pricing
    Google AnalyticsManageEngine ServiceDesk Plus
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Standard
    $10.00
    Starting Price Per Month
    Professional
    $21.00
    Starting Price Per Month
    Enterprise
    $50.00
    Starting Price Per Month
    Offerings
    Pricing Offerings
    Google AnalyticsManageEngine ServiceDesk Plus
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsManageEngine ServiceDesk Plus
    Considered Both Products
    Google
    No answer on this topic
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    100%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    100%
    Implementation went as expected
    6 Answers
    Features
    Google AnalyticsManageEngine ServiceDesk Plus
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and ManageEngine ServiceDesk Plus
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    ManageEngine ServiceDesk Plus
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Google Analytics and ManageEngine ServiceDesk Plus
    Feature
    Google Analytics
    -
    Ratings
    ManageEngine ServiceDesk Plus
    7.5
    22 Ratings
    8% below category average
    Organize and prioritize service tickets00 Ratings8.022 Ratings
    Expert directory00 Ratings6.015 Ratings
    Service restoration00 Ratings7.217 Ratings
    Self-service tools00 Ratings7.020 Ratings
    Subscription-based notifications00 Ratings7.716 Ratings
    ITSM collaboration and documentation00 Ratings8.818 Ratings
    ITSM reports and dashboards00 Ratings7.520 Ratings
    ITSM asset management
    Comparison of ITSM asset management features of Google Analytics and ManageEngine ServiceDesk Plus
    Feature
    Google Analytics
    -
    Ratings
    ManageEngine ServiceDesk Plus
    6.1
    17 Ratings
    28% below category average
    Configuration mangement00 Ratings6.616 Ratings
    Asset management dashboard00 Ratings6.516 Ratings
    Policy and contract enforcement00 Ratings5.112 Ratings
    Change management
    Comparison of Change management features of Google Analytics and ManageEngine ServiceDesk Plus
    Feature
    Google Analytics
    -
    Ratings
    ManageEngine ServiceDesk Plus
    6.8
    18 Ratings
    22% below category average
    Change requests repository00 Ratings7.717 Ratings
    Change calendar00 Ratings5.813 Ratings
    Service-level management00 Ratings7.016 Ratings
    Best Alternatives
    Google AnalyticsManageEngine ServiceDesk Plus
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Agiloft Service Desk (discontinued)
    Score9 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    SysAid
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Ivanti ITSM
    Score6.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsManageEngine ServiceDesk Plus
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.0
    (22 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.0
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    7.7
    (6 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.0
    (3 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsManageEngine ServiceDesk Plus
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    We use the free version, it allows up to 10 technicians to be added to the system, but that has never been an issue, as we are a small team. The functionality and usability of MESDP are great and can work with larger teams too. It is well suited to be used as a main Ticketing system, and this is not limited to IT only, I am sure other teams that need to keep track and log issues will be able to utilize MESDP without any issues. There is a self-service portal as an option, however, we do not use it as of yet, as there has not been the need for it. If you would need to use the same instance within multiple departments, this may be a bit tricky to achieve, as there is no easy way to limit visibility to tickets from other departments, however, I am sure there is a way around it.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • It is very easy to create business rules that automatically route email tickets to the correct department and apply templates to correctly categorize the incident.
    • The technician auto-assign function allows email tickets to be fairly apportioned using a round robin technique. We do not cuurently use the load balancing technique which is also available.
    • It is very easy to bulk edit requests to correct miscatergorization by Analysts. (i.e. Incidents vs. Service Requests)
    • Coordinating communications and notifying ticket holders when a network or application event is resolved is very simple.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • Reporting tools; the report features can be a little limited, it can be quite tricky to get the information you want displayed in detail
    • You can set required fields within the ticket template, which should mean the user has to complete them before they can submit the ticket, however this often doesn't enforce correctly
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    Because this is the best tool, we have given ManageEngine ServiceDesk Plus a rating of 9 out of 10 because it provides a good overall IT service management experience, especially for ticketing, asset management, automation, and reporting. It has helped us organize IT support processes and improve visibility. For ticketing.
    Incentivized
    Read full review
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    As any other feature-rich software package, starting out with ManageEngine ServiceDesk Plus has a little bit of a learning curve, but it usually doesn't take very long until you can use the basic features. Training new technicians on the use of the software does not take very long, and for users to submit tickets it is as easy as sending an email.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    I have a few issues with MESDP and even though we use the free version, the support staff was very quick to respond and extremely competent and helpful. Luckily, I have only had to use them a couple of times over the 2.5 years I have been using their product, but they strike me as very competent, friendly and helpful, regardless of the version of their product you use.
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    Spiceworks was free, which obviously had both benefits and limitations - I will say that the community around Spiceworks has always been great. If we could replicate that experience with the ME user base, it would be terrific.
    Incentivized
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • The tool does not scale well from an ROI perspective. As you add a customer, you must add a new instance, hence a new license.
    • The tool is probably on the expensive side (34,000 USD per 130 technicians per year).
    • There is no usage beyond incident, change, and problem management. The CMDB feature is extremely limited and cannot generate additional ROI. There is no knowledge-base or integration with other software (other than ME Desktop Central).
    Incentivized
    Read full review
    ScreenShots