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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Retrace (legacy)

    Score8 out of 10
    N/AStackify Retrace provides application performance management across the entire stack. Coupled with aggregated logs from common logging frameworks, find every exception in code. Retrace code with lightweight code profiling and track and monitor all key application and server metrics. The vendor states that with coverage for full lifecycle development, the Stackify Retrace software offering is tailored to be inclusive for multiple role types, and presents everything your team needs to know about…

    $99

    up to 3 servers, 500,000 traces, and 1,000,000 logs

    Pricing
    Google AnalyticsRetrace (legacy)
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Essentials
    $99
    up to 3 servers, 500,000 traces, and 1,000,000 logs
    Standard
    249+
    2,000,000+ traces and 5,000,000+ logs
    Enterprise
    Custom
    Customer number of traces and logs
    Offerings
    Pricing Offerings
    Google AnalyticsRetrace (legacy)
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing is based on trace and log usage.
    More Pricing Information
    Community Pulse
    Google AnalyticsRetrace (legacy)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsRetrace (legacy)
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Retrace (legacy)
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Retrace (legacy)
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Application Performance Management
    Comparison of Application Performance Management features of Google Analytics and Retrace (legacy)
    Feature
    Google Analytics
    -
    Ratings
    Retrace (legacy)
    6.4
    1 Ratings
    20% below category average
    Application monitoring00 Ratings7.01 Ratings
    Database monitoring00 Ratings6.01 Ratings
    Out-of-the box templates to monitor applications00 Ratings6.01 Ratings
    Application dependency mapping and thresholding00 Ratings7.01 Ratings
    Server availability and performance monitoring00 Ratings6.01 Ratings
    Best Alternatives
    Google AnalyticsRetrace (legacy)
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    No answers on this topic
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    SolarWinds AppOptics
    Score7.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Splunk AppDynamics
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsRetrace (legacy)
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsRetrace (legacy)
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Discontinued Products
    If I need to change a logo design on the invoice, the new logo is slightly larger or smaller so the type below the logo is in a different area than before. In this case, you would need to load the new version of the document into APM Plus and redo the mapping of the field areas to properly grab the information needed to process the document. Without doing this, the document could fail or go to the wrong archive based on the fields.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Discontinued Products
    • Integration of performance management with log management so you get the parameters sent
    • In-line log and error data in trace
    • Integration of error and log data, so in one click you can see all the logs recorded when an error was thrown
    • Very reasonably priced
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Discontinued Products
    • To set up the fields that APM Plus monitors, you need to map each field area on each document.
    • APM Plus could use a way to link the documents back into the finance or business software so you can find the document under the PO, Sales Order, Invoice, etc.
    • APM Plus setup is only for the professionals. There are many areas that need tweaking on setup, having a better default setup would lessen the learning curve to set it up for use.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Discontinued Products
    No answers on this topic
    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Discontinued Products
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Discontinued Products
    It is a very impressive tool which doesn't overwhelm you with unnecessary data. They have combination of tools that haven't seen by any other company which makes it a very powerful tool
    Read full review
    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Discontinued Products
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    Discontinued Products
    • APM Plus has freed up users from having to manually attach documents to each place they are sending it. APM Plus will do it automatically.
    • APM Plus provides a searchable archive to re-visit sent documents with customers and vendors. Having to reprint a document you risk the potential that something has changed since it was last printed.
    • APM Plus does need IT staff for adjustments and to review sending problems. Not for an average user.
    Incentivized
    Read full review
    ScreenShots

    Retrace (legacy) Screenshots

    Screenshot of Detailed stack trace with inline error and logsScreenshot of Web Apps Dashboard:
The Apps Page gives you a high-level overview of all applications found and monitored across all servers in each environment. Click on any app to take you to the App Dashboard to view more information for a particular app.Screenshot of Apps Dashboard:
The App Dashboard is a powerful monitoring and troubleshooting perspective that gives you a view of application health across one or more environments.Screenshot of Performance (APM+) Dashboard:
The Performance section will give you a report of how well the application is performing overall, as perceived by your users.  A graph will allow you to view all requests by Satisfaction by viewing "Fast", "Sluggish", "Too Slow", or "Failed" types of requests.  Another report includes graphs of HTTP Error%, Satisfaction Score%, and Page Load Time.  Lastly, you will have the ability to sort each page request of your App by different categories: Satisfaction, Slowest page, Failed pages, pages hit, and total load time.  By clicking on an individual page a Performance Details page with further information about that specific page's health, performance, and errors will be displayed.Screenshot of Performance Traces:
One of the ways we strive to deliver relevant insights is to only collect traces around interesting requests. Some examples of these request types that are interesting would be faster than normal, slower than normal, new web requests, requests introducing new SQL, requests introducing new exceptions, or abnormal satisfaction scores. Under performing requests will be profiled more often than fast requests. As long as the app is getting steady traffic Retrace should be saving a trace every 5 to 15 minutes.Screenshot of Errors Dashboard:
From the Errors Dashboard, you can get an overview of all the exceptions of all your applications across different environments. It gives you a central location to view details about your errors.