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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    WatchGuard Network Security

    Score8.8 out of 10
    N/AWatchGuard Network Security is a network security and firewall software. WatchGuard includes secure Wi-Fi, multi-factor authentication, and network intelligence products and services designed for SMB’s.N/A
    Pricing
    Google AnalyticsWatchGuard Network Security
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Support
    Contact sales team
    Contact sales team
    Basic Security
    Contact sales team
    Contact sales team
    Total Security
    Contact sales team
    Contact sales team
    Offerings
    Pricing Offerings
    Google AnalyticsWatchGuard Network Security
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AnalyticsWatchGuard Network Security
    Considered Both Products
    Google
    No answer on this topic
    WatchGuard Technologies
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    96%
    Would buy again
    423 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    96%
    Delivers good value for the price
    407 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    98%
    Happy with the feature set
    432 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    95%
    Lived up to sales and marketing promises
    362 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    97%
    Implementation went as expected
    401 Answers
    Features
    Google AnalyticsWatchGuard Network Security
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and WatchGuard Network Security
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    WatchGuard Network Security
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Firewall
    Comparison of Firewall features of Google Analytics and WatchGuard Network Security
    Feature
    Google Analytics
    -
    Ratings
    WatchGuard Network Security
    8.1
    537 Ratings
    6% below category average
    Identification Technologies00 Ratings8.4493 Ratings
    Visualization Tools00 Ratings6.9485 Ratings
    Content Inspection00 Ratings8.3517 Ratings
    Policy-based Controls00 Ratings8.9533 Ratings
    Active Directory and LDAP00 Ratings8.7448 Ratings
    Firewall Management Console00 Ratings8.6524 Ratings
    Reporting and Logging00 Ratings6.8521 Ratings
    VPN00 Ratings8.8514 Ratings
    High Availability00 Ratings8.2467 Ratings
    Stateful Inspection00 Ratings8.0479 Ratings
    Proxy Server00 Ratings7.8344 Ratings
    Best Alternatives
    Google AnalyticsWatchGuard Network Security
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    SonicWall NSA Series
    Score8.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Barracuda CloudGen Firewall
    Score9.6 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Cisco Adaptive Security Appliance (ASA) Software
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsWatchGuard Network Security
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.7
    (555 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    8.0
    (45 ratings)
    Usability
    7.4
    (19 ratings)
    7.9
    (123 ratings)
    Availability
    10.0
    (4 ratings)
    8.9
    (7 ratings)
    Performance
    10.0
    (2 ratings)
    7.5
    (7 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.4
    (32 ratings)
    In-Person Training
    -
    (0 ratings)
    7.3
    (5 ratings)
    Online Training
    10.0
    (2 ratings)
    8.2
    (3 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    8.1
    (269 ratings)
    Configurability
    6.0
    (2 ratings)
    8.6
    (6 ratings)
    Ease of integration
    10.0
    (1 ratings)
    6.8
    (5 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.8
    (7 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    9.1
    (5 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    8.3
    (5 ratings)
    User Testimonials
    Google AnalyticsWatchGuard Network Security
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    WatchGuard Technologies
    It's well suited for businesses that want better features than a standard router, but are willing to pay the extra price for the product and someone to configure, set up and maintain the router. It's probably less desirable for home users or very small home offices or unqualified network users.
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    WatchGuard Technologies
    • Incoming Torrent attempts were blocked, but outgoing (by a user) were permitted. Similarly, other direct attempts were summarily blocked.
    • provides full administrative support for analysis of usage and scope.
    • strong Wi-Fi support and security - area wi-fi maps
    • They think of all the things secure and I don't have to worry about it.
    • I have not identified anything else that needs improvement - I am well satisfied.
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    WatchGuard Technologies
    • Better integration with VoIP services, such as templates for policies handling traffic for Bria or Asterisk endponts and servers.
    • Get webblocker to work without breaking secure websites.
    • Lower cost on endpoint agents for antivirus and include application control and webblocker with the agents.
    • Make the cost per endpoint with TDR and Netowrk access control lower than the cost of Antivirus licensing that is not integrated.
    • Make it easier to set up network access control and VLAN assignment by device, perhaps with templates.
    • Get webblocker and application control working with QUIC.
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    WatchGuard Technologies
    We have been renewing and purchasing new equipment for the last 20 years. This is because the equipment is easy to use and manage and also quite affordable. Compared to other products, Watchguard just works and has not had the issues with device security seen in other products. They have been a reliable partner.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    WatchGuard Technologies
    Although it might take some time to figure out, we have been able to use WatchGuard's online reference library and tech support to create/implement/modify all of our filtering rules and exceptions needed. There really has not been a shortcoming other than perhaps a learning curve.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    WatchGuard Technologies
    Availability has always been a strong point of this product, it is rare that watchguard does not have a solution for customers' network monitoring needs.
    Incentivized
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    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    WatchGuard Technologies
    The performance of WatchGuard Network Security is very good, in the years that we have used the solution we have only had a single error and Watchguard itself was able to solve it. Furthermore, when purchasing any product, the partner always evaluates the capacity of the solution to recommend the most appropriate product for our needs.
    Incentivized
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    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    WatchGuard Technologies
    We have only had to contact them once during the initial set up to help bring the internet back on line. After that for the most part our systems have been automated, and could easily be checked form their online FAQ and Knowledge base that they provide. Everything else is easily handled from their browser based interface
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    WatchGuard Technologies
    We participate to a in person training and the three days of learning was really useful and complete to gain skill to solve the major part of the problem we encounter during our life. And more the in person training give us the opportunity to create a network with other WatchGuard partner.
    Incentivized
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    WatchGuard Technologies
    Online training is good for learning how to use the product. It does not teach security strategy because that is not its intent.
    Incentivized
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    WatchGuard Technologies
    WatchGuard Network Security offers varied methods of implementation. Their devices are very easy to set up manually, and for a more automated setup where many devices need to be deployed, they have different offerings like RapidDeploy (prepopulate a config for a specific device in the portal), registering the device's serial number to manage it through cloud services on first boot (including the option to populate a USB stick with basic interface setup if required) and the ability to run your own Management Server and register to be deployed serial numbers, so the device connects to your own hosted management server on first boot.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    WatchGuard Technologies
    I was not involved with the decision making for WatchGuard versus another product. However, I know WatchGuard is significantly less expensive than other brands. My overall preference would be Ubiquiti due to their continuous improvement of the product with tons of great features. I know WatchGuard is making great advances, but the progress seems slower in comparison.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    WatchGuard Technologies
    This product is very scalable since previously everything related to Watchguard was on premises but that has now changed with the inclusion of watchguard cloud. Now the product has evolved to have full control of firewalls at the cloud level.
    Incentivized
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    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    WatchGuard Technologies
    • We are blocking about 90% of malicious traffic coming into our network.
    • Our firewall allows us to setup a secondary WAN interface for redundancy.
    • We can isolate issues and determine whether traffic is being dropped outside our network or on the LAN.
    Incentivized
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    ScreenShots

    WatchGuard Network Security Screenshots

    Screenshot of WatchGuard Cloud Customizable DashboardScreenshot of Threat Monitoring SummaryScreenshot of Device Security SummaryScreenshot of Automated ReportingScreenshot of User Authentication SummaryScreenshot of Endpoint Protection Summary