TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Workvivo

    Score9.4 out of 10
    N/AWorkvivo is an employee communication platform designed to build natural, meaningful bonds between teams, allowing companies to reach and engage their employees. It’s presented as an intranet, comms tool, and employee app all blended into one familiar social experience so that people naturally embrace it, offering companies oversight while giving employees freedom and flexibility. It's goals are to provide: ✔️ Less distraction, greater engagement ✔️ Adoption for fast time-to…N/A
    Pricing
    Google AnalyticsWorkvivo
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsWorkvivo
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google AnalyticsWorkvivo
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Workvivo
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Workvivo
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Best Alternatives
    Google AnalyticsWorkvivo
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Workplace from Meta (discontinued)
    Score8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Workplace from Meta (discontinued)
    Score8 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Workplace from Meta (discontinued)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsWorkvivo
    Likelihood to Recommend
    8.5
    (193 ratings)
    9.5
    (123 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    9.6
    (2 ratings)
    Usability
    7.4
    (19 ratings)
    8.0
    (7 ratings)
    Availability
    10.0
    (4 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.2
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    9.6
    (2 ratings)
    Configurability
    6.0
    (2 ratings)
    8.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google AnalyticsWorkvivo
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
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    Zoom
    We have an FAQ section which is categorized in Workvivo. Being an HR, you will have a lot of queries coming from employees on various aspects. Based on the queries we receive from employees, we have built a FAQ with answers on it. So it was easy for us to direct them to the place where there can find ever more similar questions & answers. Policy announced to all and received acknowledgment through the same tool Separate Private Teams are created for special projects and discussions are happening easily
    Incentivized
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    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    Zoom
    • Aligning activity to Company Culture and Activities.
    • DIrectly engaging with employees in real time.
    • The Workvivo app is very advanced and offers a great experience, as does the desktop version.
    • The bi-lingual capabilities (English/Arabic) have been a great advantage, something we couldn't find in any of the other tools on the market.
    Incentivized
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    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
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    Zoom
    • Inability to move the next story without having to go back to the original page.
    • Profile section should be a space to curate your professional self and colleagues.
    • New features like emoticons as a reaction to a post something like heart, hug, sad, and laugh.
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
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    Zoom
    To my best friend Workvivo, I would like to give 10/10. Everything is running smoothly. I feel glad when people at my workplace from other departments and also from other shifts recognise me with my name. That gives me inner peace. I am feeling blissful. I am on the moon.
    Incentivized
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    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
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    Zoom
    Super user friendly, I've not once wondered how to access, find do anything. As soon as I log in I am confident I can find whatever I need and whatever I am looking for and I it is very easy to engage with coworkers and colleagues all over the world.
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
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    Zoom
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
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    Zoom
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    Zoom
    Would like the features to be continued & hence supporting it.
    Read full review
    In-Person Training
    Google
    No answers on this topic
    Zoom
    The trainer was effectively delivering the training, but there were some points the trainer himself was not clear with. This impacted doubt clearing.
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    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    Zoom
    All the things were explained in an effective way. Easy to understand the tools, features, their use, implementation. Monitoring & support wherever required. Feedback was recorded & improvements were done wherever required to improve the coaching experience. Knowledge checks were taken to understand understanding levels. Overall experience was very well with the training.
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    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
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    Zoom
    Everything is running smoothly. I love this application.
    Incentivized
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    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    Zoom
    This helps my everyday office work. It is a kind of social media environment for offices where we can share thoughts. We can also share our ideas which can be helpful to other colleagues. We also get updates on recent news on what's happening in the LOB. Also, we do have an option to take a voting polling on whatever we want. Additionally, It also helps us connect with our official resources. We share our personal observations there a post which can be seen worldwide in our organization. This has been the greatest of all time since I saw any employee-related portal in any organization!!!!!
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
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    Zoom
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
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    Zoom
    • Positive impact has been created on the socializing skills of employees and creating bond
    • We have also noticed increased participation and motivation for the employees when it comes to Workvivo
    • A negative aspect can be over usage of this tool and getting addicted since it can consume a lot of time
    Incentivized
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    ScreenShots

    Workvivo Screenshots

    Screenshot of Workvivo Activity FeedScreenshot of Custom Branded Employee AppScreenshot of Collaboration SpacesScreenshot of Company GoalsScreenshot of MeasurementScreenshot of Employee Recognition