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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    ZoomSphere

    Score9.1 out of 10
    N/AZoomSphere is a social media scheduling and management solution designed for teams to plan, schedule, auto-publish, and analyze their social media content across multiple platforms. ZoomSphere is primarily used by social media managers, marketing teams, and agencies to streamline content workflows, improve collaboration, and track performance across various social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. The software helps users automate…

    $29

    per month

    Pricing
    Google AnalyticsZoomSphere
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Leads Manager
    $29
    per month
    ZoomSphere
    $199
    per month
    Offerings
    Pricing Offerings
    Google AnalyticsZoomSphere
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Two month discount available for annual billing.
    More Pricing Information
    Community Pulse
    Google AnalyticsZoomSphere
    Considered Both Products
    Google
    No answer on this topic
    ZoomSphere
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    101 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    100 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    104 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    77 Answers
    No answers on this topic
    Implementation went as expected
    96%
    Implementation went as expected
    87 Answers
    No answers on this topic
    Features
    Google AnalyticsZoomSphere
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and ZoomSphere
    Feature
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    ZoomSphere
    -
    Ratings
    Lead Conversion Tracking8.210 Ratings00 Ratings
    Bounce Rate Measurement8.410 Ratings00 Ratings
    Device and Browser Reporting9.311 Ratings00 Ratings
    Pageview Tracking9.111 Ratings00 Ratings
    Event Tracking8.411 Ratings00 Ratings
    Reporting in real-time7.810 Ratings00 Ratings
    Referral Source Tracking8.610 Ratings00 Ratings
    Customizable Dashboards7.910 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Google Analytics and ZoomSphere
    Feature
    Google Analytics
    -
    Ratings
    ZoomSphere
    8.0
    1 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.01 Ratings
    Audience targeting00 Ratings7.01 Ratings
    Workflow management00 Ratings9.01 Ratings
    Marketing
    Comparison of Marketing features of Google Analytics and ZoomSphere
    Feature
    Google Analytics
    -
    Ratings
    ZoomSphere
    9.0
    1 Ratings
    15% above category average
    Content marketing00 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Google Analytics and ZoomSphere
    Feature
    Google Analytics
    -
    Ratings
    ZoomSphere
    8.4
    1 Ratings
    1% above category average
    Twitter00 Ratings10.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings8.01 Ratings
    Instagram00 Ratings7.01 Ratings
    YouTube00 Ratings7.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Google Analytics and ZoomSphere
    Feature
    Google Analytics
    -
    Ratings
    ZoomSphere
    8.3
    1 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings7.01 Ratings
    Competitor analysis00 Ratings10.01 Ratings
    Account management
    Comparison of Account management features of Google Analytics and ZoomSphere
    Feature
    Google Analytics
    -
    Ratings
    ZoomSphere
    8.5
    1 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings7.01 Ratings
    Best Alternatives
    Google AnalyticsZoomSphere
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AnalyticsZoomSphere
    Likelihood to Recommend
    8.5
    (193 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.4
    (19 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.0
    (1 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AnalyticsZoomSphere
    Likelihood to Recommend
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    ZoomSphere
    ZoomSphere is suited for all companies - from small to big, for one brand or more brands within company. With ZoomSphere you can leverage your social media presence - but you need to use lot of apps ZoomSphere has. I think that ZoomSphere is not suited for company that want to use ZoomSphere for only one purpose, for example content creation and publishing. There are plenty of ways how to use ZoomSphere more complex.
    Incentivized
    Read full review
    Pros
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
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    ZoomSphere
    • Content Creation and Publishing
    • Analytics and Reporting
    • Workflow management
    Incentivized
    Read full review
    Cons
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    ZoomSphere
    • Community Management
    • Viewable backlog or product roadmap
    Incentivized
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    Likelihood to Renew
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    ZoomSphere
    No answers on this topic
    Usability
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    ZoomSphere
    There is always a space for improvement, but overall I see ZoomSphere as a valuable partner and tool for our business on social media. Maybe in a future rest of the apps in tool (community management, social media listening,...) will be on a same level as competitors and we will use only one tool for whole social media management. But if not, ZoomSphere is still awesome for the most of it
    Incentivized
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    Reliability and Availability
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    ZoomSphere
    No answers on this topic
    Performance
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    ZoomSphere
    No answers on this topic
    Support Rating
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
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    ZoomSphere
    Whenever I contacted customer service, I had a great response within minutes. Sometimes was not easy to solve, but somehow we figured it out. I would like to reccommend more proactive communication with clients regarding product roadmap, for example "In 1Q we will launch XY,..." Client should know that before implementation - client can prepare for news, client can test something,...
    Incentivized
    Read full review
    Online Training
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
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    ZoomSphere
    No answers on this topic
    Implementation Rating
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    ZoomSphere
    No answers on this topic
    Alternatives Considered
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
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    ZoomSphere
    We see ZoomSphere as a better option than Kontentino. They are almost the same in way you can use the tool, but ZoomSphere has better UI and UX and also customer service. We also know that pricing levels are better with ZoomSphere than Kontentino. But both tools are quite awesome for social media management. Just book a demo, have a trial and you will see by yourself.
    Incentivized
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    Scalability
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    ZoomSphere
    No answers on this topic
    Return on Investment
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ZoomSphere
    • Possitive effect into measure all awareness effects on social channels
    • Time effectiveness
    • Faster workflow management and realtime communication
    Incentivized
    Read full review
    ScreenShots

    ZoomSphere Screenshots

    Screenshot of ZoomSphere Workspaces, which lets the user keep clients and projects organized. A separate workspace can be set up for each client with only needed apps—no extra clutter. Each workspace comes with a built-in Chat for easy communication and a Files section to store everything from images and videos to presentations and reports, keeping work in one place.Screenshot of ZoomSphere Scheduler, which simplifies social media planning and publishing across platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. Users can manage formats like stories, carousels, and short videos, or set up a custom approval flow for fast approval from a manager or client, and enjoy features like Instagram grid preview, post performance panel, and bulk actions.Screenshot of a Kanban-style interface to streamline task management. Here, users can create tasks, set deadlines, attach files, and discuss each task card with a team to keep everything on track. With clear task organization, ZoomSphere Workflow Manager helps teams stay on top of their projects and ensures smooth collaboration from start to finish.Screenshot of ZoomSphere Notes, which makes organizing ideas and plans easy.Screenshot of ZoomSphere Analytics, which offers in-depth insights into social media performance. Content performance can be analyzed with over 100 available metrics, and reports can be generated for any time period.Screenshot of the tool to send multiple posts for approval to client at once. Bulk Actions lets users send entire batches of posts via email or built-in chat, as well as duplicate, update statuses, or delete multiple posts.