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Google Authenticator vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Authenticator

    Score8.9 out of 10
    N/AGoogle Authenticator is a mobile authentication app.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Google AuthenticatorAgentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Google AuthenticatorAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AuthenticatorAgentforce Marketing
    Considered Both Products
    Google
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    41 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    41 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    37 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    36 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    39 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    Google AuthenticatorAgentforce Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Google Authenticator and Salesforce Agentforce Marketing
    Feature
    Google Authenticator
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Google Authenticator and Salesforce Agentforce Marketing
    Feature
    Google Authenticator
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Google Authenticator and Salesforce Agentforce Marketing
    Feature
    Google Authenticator
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    4% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Google Authenticator and Salesforce Agentforce Marketing
    Feature
    Google Authenticator
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Authenticator and Salesforce Agentforce Marketing
    Feature
    Google Authenticator
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Google Authenticator and Salesforce Agentforce Marketing
    Feature
    Google Authenticator
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    Google AuthenticatorAgentforce Marketing
    Small Businesses
    WatchGuard AuthPoint
    Score9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    WatchGuard AuthPoint
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Symantec VIP
    Score9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AuthenticatorAgentforce Marketing
    Likelihood to Recommend
    9.2
    (51 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    8.1
    (114 ratings)
    Usability
    8.7
    (8 ratings)
    8.5
    (37 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    Performance
    10.0
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.6
    (8 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    3.0
    (17 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    8.0
    (1 ratings)
    7.0
    (2 ratings)
    Product Scalability
    5.0
    (1 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    7.0
    (3 ratings)
    User Testimonials
    Google AuthenticatorAgentforce Marketing
    Likelihood to Recommend
    Google
    Logging into my work accounts is where Google Authenticator works best. Also, I had a personal account get hacked. I had an account created to book hotels, but someone was constantly resetting my password. To prevent further hacking attempts, I set up Google Authenticator. I do not believe it would be appropriate for banking accounts.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Google
    • One strength is in how it checks identity to stop unwanted people from getting access.
    • Another strength is in cutting down on the frustration of users for the authentication process.
    • With the pandemic and needing to work away from the office it also provided additional security in keeping our network/infrastructure safe.
    Incentivized
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    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
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    Cons
    Google
    • I once performed a factory reset of my smartphone which had Google Authenticator. I didn't have a backup for the device. When I restored my phone with the same google account, I was not able to restore the authenticator app settings. I had to add all the keys back into the app to use it. This is cumbersome, but I understand it is set up this way for security reasons.
    • I don't like the ease with which it lets you delete a key. If I accidentally delete a key, I am doomed to get my 2FA key reset, unless I still have the QR code saved somewhere.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
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    Likelihood to Renew
    Google
    It works as intended, easy to setup, free and gives you another level of security against any unwanted access or cyber attacks
    Incentivized
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    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Google
    It's as easy as opening the app and what I need it for is there. I don't have to fumble with other accounts or getting something else to open it for me. I have all the access that I need for the use of the app within seconds and I can get access to the info that I need.
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Reliability and Availability
    Google
    In terms of availability, I had not experienced any issues with outages or the product not working when needed
    Incentivized
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    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Google
    The performance of google Authenticator is good and I have not experienced any slow downs
    Incentivized
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    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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    Support Rating
    Google
    I have found Google’s support to be hit or miss. There are times when they are very responsive, and I get my issue resolved quickly, and there are times where a response from them takes weeks. There is no in-between. But my support experience with this particular product is nonexistent because I have not had a problem with it yet. Hopefully, we do not have any problems with it either.
    Incentivized
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    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Google
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Google
    It was easy to implement and it went very smoothly. No issues
    Incentivized
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    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    Google
    First, Google Authenticator meets the security requirements which should be considered "table stakes". Second, simplicity is critical. Many users don' understand why they are setting up MFA (or they just don't care), and so adding additional complications to their day-to-day is always challenging. When it is simple, it makes life a lot easier. Finally, trust (due to the brand name recognition, primarily) removes any notion of "what is this?" that the user may have from being required to install something on their personal device for work purposes.
    Incentivized
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    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Scalability
    Google
    The product doesn’t have any features of tools that can help it scale
    Incentivized
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    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
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    Return on Investment
    Google
    • More secure data = less worried about a data breach.
    • Takes longer to log in, and if I don't have my phone then I have to go looking for it, so it really makes it so that you can't be without your phone, which in certain instances is annoying or not possible and can hold up work time.
    • Everyone is willing to use the same program because everyone likes Google—makes it easier to manage.
    Incentivized
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    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.