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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Business Profile

    Score8.4 out of 10
    N/AGoogle Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A

    Okta

    Score9 out of 10
    N/AOkta is an enterprise grade identity management service, built in the cloud. IT can manage access across any application, person or device. Whether the people are employees, partners or customers or whether the applications are in the cloud, on premises or on a mobile device, Okta helps IT become more secure and maintain compliance. The Okta service provides directory services, single sign-on, authentication, provisioning, workflow, and built in reporting. ment systems.

    $6

    per month per user

    Pricing
    Google Business ProfileOkta
    Editions & Modules
    No answers on this topic
    Starter
    $6.00
    per month per user
    Essentials
    $17.00
    per month per user
    Professional
    Inquire for pricing
    Per User Per Month
    Enterprise
    Inquire for pricing
    Per User Per Month
    Offerings
    Pricing Offerings
    Google Business ProfileOkta
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Business ProfileOkta
    Considered Both Products
    Google
    No answer on this topic
    Okta
    Chose Okta
    The only others services that I use for password storage are my google work account and Apple iCloud. Overall, I'd rank apple the lowest . Gmail is the most convenient in terms of quickly going to a site and having the password prefill. Where Okta is better than Google though, …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    48 Answers
    98%
    Would buy again
    129 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    47 Answers
    99%
    Delivers good value for the price
    103 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    48 Answers
    98%
    Happy with the feature set
    129 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    40 Answers
    100%
    Lived up to sales and marketing promises
    74 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    46 Answers
    99%
    Implementation went as expected
    85 Answers
    Features
    Google Business ProfileOkta
    Identity Management
    Comparison of Identity Management features of Google Business Profile and Okta
    Feature
    Google Business Profile
    -
    Ratings
    Okta
    8.8
    159 Ratings
    7% above category average
    ID-Management Access Control00 Ratings9.3146 Ratings
    ID Management Single-Sign On (SSO)00 Ratings9.3158 Ratings
    Multi-Factor Authentication00 Ratings9.2154 Ratings
    Password Management00 Ratings7.9147 Ratings
    Account Provisioning and De-provisioning00 Ratings8.7133 Ratings
    ID Management Workflow Automation00 Ratings8.5123 Ratings
    ID Risk Management00 Ratings8.6116 Ratings
    Best Alternatives
    Google Business ProfileOkta
    Small Businesses
    No answers on this topic
    JumpCloud
    Score9.3 out of 10
    Medium-sized Companies
    No answers on this topic
    OneLogin by One Identity
    Score9.4 out of 10
    Enterprises
    No answers on this topic
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Business ProfileOkta
    Likelihood to Recommend
    9.2
    (48 ratings)
    8.9
    (200 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (18 ratings)
    Usability
    8.5
    (3 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    6.0
    (1 ratings)
    10.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    User Testimonials
    Google Business ProfileOkta
    Likelihood to Recommend
    Google
    The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
    Incentivized
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    Okta
    Should be well-suited for a SaaS business organisation as they have a lot of internal applications and need a role-based authentication system between the various teams, improving security and audit log system to account for any breaches. It integrates well with internal applications such as Salesforce and Oracle. Best when need of SSO.
    Incentivized
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    Pros
    Google
    • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
    • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
    • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
    Incentivized
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    Okta
    • Centralized control of enterprise passwords
    • Extensive customization of acceptable password criteria
    • One system for Identity and Access Management to learn
    • Scalable throughout the university for all central services
    • Uniform login experience for students, faculty, and staff
    • Single point of response to address termination of access
    • Ability to use FastPass for lower priority systems
    • Excellent support of multi-factor requirements
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    Cons
    Google
    • Like most Google products UX / usability is often lacking whilst feature set strong
    • Changing a locations address can be difficult with support hard to access
    • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
    Incentivized
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    Okta
    • I do have to reset my password quite frequently. However, I don't think there is really a way to improve this, as it's a good security measure.
    • It makes me re-sign in a couple of times a day, sometimes if I haven't used my laptop for a couple of hours, and sometimes just randomly throughout the day.
    • It doesn't remember my devices, either my laptop or phone. so it always calls that out.
    Incentivized
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    Likelihood to Renew
    Google
    No answers on this topic
    Okta
    Okta has a passion to provide secure and scalable identity solution. Their passion has come across as advocacy in a way that has deepened my knowledge of the field of authentication. I took identity for granted before but after seeing features such as external authentication I know that Okta can enable my business to reach new heights
    Read full review
    Usability
    Google
    I gave the Google Business Profile's overall usability an 8 because it doesn't update the directions automatically when you put in an address if a business moves. You also have to go in and manually move the pin. This isn't always easy to do. It would be much easier if the pin updated automatically.
    Incentivized
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    Okta
    Some of its features are great and some are slightly complex and not easy without vendor support.
    Incentivized
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    Reliability and Availability
    Google
    No answers on this topic
    Okta
    The Okta Identity Cloud advertises 4 9's of reliability and I would go as far to say that it may even do better than that. As a true Global organization that operates in just about every region of the world, we have yet to have an issue with The Okta Identity Cloud that has impacted our business operations.
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    Performance
    Google
    No answers on this topic
    Okta
    From my perspective, for the things that my group uses it for, Okta is very fast. It is as least as fast as the local password database methods that it replaces on our campus enterprise services. I do not believe that it slows anything down at all. In fact, not having to think too much about the login, because they all look the same, probably speeds things up somewhat.
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    Support Rating
    Google
    Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
    Incentivized
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    Okta
    We've had a few support cases over the years and every case has been handled by the Okta support team beautifully. We received clear answers to questions we had regarding setup and even were provided simple to follow guides on how to setup their product to use with custom applications.
    Incentivized
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    Alternatives Considered
    Google
    Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
    Incentivized
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    Okta
    Okta is far superior in terms of integrations, user interface, automation, and connectivity. Additionally, Okta offers better support and availability, and a more robust solution across every capacity Entra competes in. Okta simply works, whereas Microsoft Entra has a large overhead that is difficult to use when configuring things.
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    Scalability
    Google
    No answers on this topic
    Okta
    Being a cloud native application, The Okta Identity Cloud is extremely scalable and easy to setup. By integrating into existing directories and applications via standard techniques and protocols, it is very easy to both initially setup and add additional users as required. Once all the necessary integrations are setup, it's a simple rinse and repeat process to onboard additional users (which can be automated with imports as well)
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    Return on Investment
    Google
    • I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.
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    Okta
    • Increased user productivity - not fighting with IT all the time!
    • Though there could be a bit more on the 'lost/broken phone' front, the self-service eliminates time that would typically be spent waiting for IT support/admins.
    • An Okta account under a certain domain allows proper access from the get-go, and under certain apps (such as our HRIS), adding members is easy.
    • Improved security - deactivating Okta removes all account access across multiple platforms instantly for leavers.
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