Google Cloud AI vs. iContact

Google Cloud AI is a wonderful product for companies that are looking to offset AI and ML processing power to cloud APIs, and specific Machine Learning use cases to APIs as well. For companies that are looking for very specific, customized ML capabilities that require lots of fine-tuning, it may be better to do this sort of processing through open-source libraries locally, to offset the costs that your company might incur through this API usage.

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I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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• good conversion from the voice to the text
• speed in the conversion from voice to text
• time-saving in the conversion activity
• analysis of the results of the conversion in real time

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Some of the build in/supported AI modules that can be deployed, for example Tensorflow, do not have up-to-date documentation so what is actually implemented in the latest rev is not what is mentioned in the documentation, resulting in a lot of debugging time.
• Customization of existing modules and libraries is harder and it does need time and experience to learn.
• Google Cloud AI can do a better job in providing better support for Python and other coding languages.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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We are extremely satisfied with the impact that this tool has made on our organization since we have practically moved from crawling to walking in the process of generating information for our main task to investigate in the field through interviews. With the audio to text translation tool there is a difference from heaven to earth in the time of feeding our internal data.

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I give 8 because although it´s a tool I really enjoy working with, I think Google Cloud AI's impact is just starting, therefore I can visualize a lot/space of improvements in this tool. As an example the application of AI in international environments with different languages is a good example of that space/room to improve.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

Every rep has been nice and helpful whenever I call for help. One of the systems froze and wouldn't start back up and with the help of our assigned rep we got everything back up in a timely manner. This helped us not lose customers and money.

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They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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The templates are difficult to customize, and they don't render well in email platforms

In fact, you only need the basic tech knowledge to do a Google search. You need to know if your organization requires it or not,. our organization required it. And that is why we acquired it and solved a need that we had been suffering from. This is part of the modernization of an organization and part of its growth as a company.

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i wouldn't be using it if i wasn't satisfied. time is money

These are basic tools although useful, you can't simply ignore them or say they are not good. These tools also have their own values. But, Yes, Google is an advanced one, A king in the field of offering a wide range of tools, quality, speed, easy to use, automation, prebuild, and cost-effective make them a leader and differentiate them from others.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• Artificial intelligence and automation seems 'free' and draws the organization in, without seeming to spend a lot of funds. A positive impact, but who is actually tracking the cost?
• We want our employees to use it, but many resist technology or are scared of it, so we need a way to make them feel more comfortable with the AI.
• The ROI seems positive since we are full in with Google, and the tools come along with the functionality.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info