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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Cloud Data Studio (formerly Looker Studio)

    Score8.2 out of 10
    N/AGoogle Cloud Data Studio (formerly Looker Studio) is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Pricing
    Google Cloud Data Studio (formerly Looker Studio)
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Offerings
    Pricing Offerings
    Google Cloud Data Studio (formerly Looker Studio)
    Free Trial
    No
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Google Cloud Data Studio (formerly Looker Studio)
    Considered Both Products
    Google
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Looker Studio is great for free, simple Google-centric dashboards, while Power BI offers strong Microsoft integration, AI, and deep data prep (Power Query/DAX) for corporate users. Tableau excels in advanced visual exploration for complex data, though often much pricier. Fullst…
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    We have evaluated Power BI, Looker Studio, and Tableau for a short period. Looker Studio is easy to deploy and helpful for creating quick reports. However, for better performance, scale, and deeper analysis, we found Power BI.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    A huge amount of backend data that you don't have access to via social media performance tracking platforms themselves. Opens the door to a better understanding of onward journeys from digital channels, and deeper knowledge of user behaviour and audience experience.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Looker Studio is easy to use and provides sufficient capabilities for setting up basic reporting. It's especially good for a marketing environment. We also use other tools for complex reporting, but when it comes to value for money, Looker Studio is one of the best BI tools on …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Very good imo, and really cost-effective. With Salesforce, there is too much stubbornness when importing data from Microsoft suite applications, and Power BI is really expensive for a mid-sized organisation. Hence, I feel Looker Studio is actually worth the investment for …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Easy availability and accessible with Google suits. Sharing is smooth.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

    A…
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Well this tool is free that's the primary reason of using it more often.
    Microsoft Power BI doesn't have google sheet connector that's the second one.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

    In many ways it is similar to SmartDraw's …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
    Incentivized
    Chose Google Cloud Data Studio (formerly Looker Studio)
    We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
    Incentivized
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    Features
    Google Cloud Data Studio (formerly Looker Studio)
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Google Cloud Data Studio (formerly Looker Studio)
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    7.0
    62 Ratings
    14% below category average
    Pixel Perfect reports6.643 Ratings
    Customizable dashboards7.361 Ratings
    Report Formatting Templates7.259 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Google Cloud Data Studio (formerly Looker Studio)
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    7.7
    61 Ratings
    1% below category average
    Drill-down analysis6.851 Ratings
    Formatting capabilities7.057 Ratings
    Integration with R or other statistical packages7.129 Ratings
    Report sharing and collaboration9.759 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Google Cloud Data Studio (formerly Looker Studio)
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    8.1
    60 Ratings
    0% below category average
    Publish to Web8.453 Ratings
    Publish to PDF8.653 Ratings
    Report Versioning8.139 Ratings
    Report Delivery Scheduling7.942 Ratings
    Delivery to Remote Servers7.524 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Google Cloud Data Studio (formerly Looker Studio)
    Feature
    Google Cloud Data Studio (formerly Looker Studio)
    6.6
    60 Ratings
    14% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings
    Predictive Analytics5.330 Ratings
    Pattern Recognition and Data Mining6.46 Ratings
    Best Alternatives
    Google Cloud Data Studio (formerly Looker Studio)
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Enterprises
    SAP Lumira Discovery (legacy)
    Score8.5 out of 10
    All AlternativesView all alternatives
    User Ratings
    Google Cloud Data Studio (formerly Looker Studio)
    Likelihood to Recommend
    8.3
    (63 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    Usability
    8.4
    (14 ratings)
    Support Rating
    6.7
    (10 ratings)
    User Testimonials
    Google Cloud Data Studio (formerly Looker Studio)
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
    Read full review
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    ScreenShots