Google Cloud Storage is unified object storage for developers and enterprises.
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Wistia
Score 9.6 out of 10
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Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
[Google Cloud Storage is] great for storing and playing large video files, and even sharing them securely with others, whether or not they are part of your organization. No need to download video files before watching, and can also be used to store any other kinds of files.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Really great, easy to use interface helps us manage files easily. Storage is fast and inexpensive, so we don't have to spin up storage instances locally
Great set of command-line tools to manage data and storage options via scripts and apps, as well as an SDK means we can build GCS into our orchestration and operations tools
Robust integration with other Google cloud tools means that we don't have to think too hard about using GCS for a variety of storage tasks as we interact with other Google services.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
after all of the investment made in the tool and considering how many teams use it I think we would not be likely to move away from this tool. A lot of our information including historical is already here and we are happy with the capabilities of the tool currently
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
Very easy to use. I love having my data backed up. I love that Google Cloud Storage provides me with the peace of mind that I no longer need to worry about my data being lost. I can now sleep better at night. Google Cloud Storage is very easy to use. Overall, you save time and have less stress by using Google Cloud Storage.
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
For performance i give Google Cloud Storage 10 of 10 on performance because even though there are other softwares that do exactly the same thing as Google Drive, it still works exceptionally well. It is very fast, and and far as integration, the only software I have used with it that integrated was Google Docs, and of course it integrates perfectly.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
We have never used official support from Google for our Google Cloud Storage, but there is plenty of documentation in place already. With a small amount of work, anybody should be able to get started. Once needs get more complicated, there is still documentation from Google, but also plenty of community support for common use cases around the internet.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
overall I was not directly involved but hears the teams were satisfied with the implementation. the teams that used the tool did not encounter major issues, it was as expected with minor issues and bugs that were resolved later. The more significant learning curve was actually starting to use the tool
We prefer Google Cloud Storage over Amazon Web Services because of the tools and code integration offered by Google Cloud Storage. We found the Google Cloud Storage toolset to be highly usable and give us the fine-grained control we need for managing digital assets. Ultimately, we chose Google Cloud Storage because we found the API and suitability for code integration with our Java codebase to be impeccable and because we had excellent direct support from the Google Cloud Storage team
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
It has assisted greatly with our ability to share documents/information cross functionally. Especially within our advertising team, we store a large amount of information to assist new hires and refresh current employees.
Something that could improve is employees' understanding of how to best utilize Google Cloud Storage. This could improve by implementing a potential training video or tutorial.
Overall, Google Storage has been great. I have not used a similar storage product that had the same enterprise level capabilities.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
