Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…
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HubSpot Service Hub
Score 8.4 out of 10
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HubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.
$15
per month per seat
Pricing
Google Forms
HubSpot Service Hub
Editions & Modules
No answers on this topic
Service Hub Starter
$15
per month per seat
Professional
$100
per month per seat
Enterprise
$150
per month per seat
Enterprise
Starting at $1,200
per month
Offerings
Pricing Offerings
Google Forms
HubSpot Service Hub
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
A discount is offered for annual billing.
More Pricing Information
Community Pulse
Google Forms
HubSpot Service Hub
Features
Google Forms
HubSpot Service Hub
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
6.5
116 Ratings
20% below category average
HubSpot Service Hub
-
Ratings
Survey templates
7.9108 Ratings
00 Ratings
Themes
5.6106 Ratings
00 Ratings
Custom logo/branding
6.093 Ratings
00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.2
114 Ratings
3% below category average
HubSpot Service Hub
-
Ratings
Changes to live survey
9.1108 Ratings
00 Ratings
Question design help
7.692 Ratings
00 Ratings
Multiple question types
7.8113 Ratings
00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.0
104 Ratings
16% below category average
HubSpot Service Hub
-
Ratings
Survey logic flexibility
7.0104 Ratings
00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.4
115 Ratings
5% above category average
HubSpot Service Hub
-
Ratings
Response tracking
8.2113 Ratings
00 Ratings
Data export
8.5109 Ratings
00 Ratings
Standard reports
7.8107 Ratings
00 Ratings
Custom reports
9.281 Ratings
00 Ratings
Analytics
8.288 Ratings
00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.2
109 Ratings
4% below category average
HubSpot Service Hub
-
Ratings
Access controls
8.0106 Ratings
00 Ratings
Compliance
8.484 Ratings
00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
8.4
83 Ratings
4% above category average
HubSpot Service Hub
-
Ratings
Vendor-offered crowdsourcing
9.037 Ratings
00 Ratings
Respondent restrictions
7.881 Ratings
00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Google Forms
-
Ratings
HubSpot Service Hub
7.9
16 Ratings
4% below category average
Organize and prioritize service tickets
00 Ratings
7.616 Ratings
Expert directory
00 Ratings
7.94 Ratings
Subscription-based notifications
00 Ratings
8.26 Ratings
ITSM collaboration and documentation
00 Ratings
7.65 Ratings
Ticket creation and submission
00 Ratings
8.416 Ratings
Ticket response
00 Ratings
7.816 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Google Forms
-
Ratings
HubSpot Service Hub
8.7
16 Ratings
8% above category average
External knowledge base
00 Ratings
8.816 Ratings
Internal knowledge base
00 Ratings
8.516 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
Live results: When a user completes the form the results are added instantly.
Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
We've been able to do everything we need to do with HubSpot Service Hub
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Overall, Google Forms is very easy to use, especially for those who are already familiar with other Google products. Typically, we don't have to provide any special training for employees or customers to use Google forms. It works well on desktops or mobile devices, and the standard format for forms is intuitive for end users as well.
I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
To tell the truth I have used Google Forms support very little because the help of the same tool solves most of the questions that arise in the management of this, and when we have needed support has provided timely solution, thanks to this we have excellent references from Google.
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
We use Google Forms now instead of Survey Monkey. The question types are fairly similar and both are easy to use but Google Forms is definitely a "lighter" survey tool than Survey Monkey. It fits our day-to-day needs as we don't do robust surveys requiring large amounts of analytics. It would work best to gather information where it can either be an easy answer or exported to Sheets to be further analyzed
HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales