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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Forms

    Score8.5 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A

    HubSpot Service Hub

    Score8 out of 10
    N/AHubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.

    $15

    per month per seat

    Pricing
    Google FormsHubSpot Service Hub
    Editions & Modules
    No answers on this topic
    Service Hub Starter
    $15
    per month per seat
    Professional
    $100
    per month per seat
    Enterprise
    $150
    per month per seat
    Enterprise
    Starting at $1,200
    per month
    Offerings
    Pricing Offerings
    Google FormsHubSpot Service Hub
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Google FormsHubSpot Service Hub
    Considered Both Products
    Google
    No answer on this topic
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    64 Answers
    100%
    Would buy again
    18 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    65 Answers
    94%
    Delivers good value for the price
    17 Answers
    Happy with the feature set
    92%
    Happy with the feature set
    60 Answers
    100%
    Happy with the feature set
    18 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    42 Answers
    100%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    96%
    Implementation went as expected
    48 Answers
    93%
    Implementation went as expected
    14 Answers
    Features
    Google FormsHubSpot Service Hub
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    6.7
    123 Ratings
    18% below category average
    HubSpot Service Hub
    -
    Ratings
    Survey templates7.7114 Ratings00 Ratings
    Themes6.2112 Ratings00 Ratings
    Custom logo/branding6.1100 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    8.0
    121 Ratings
    6% below category average
    HubSpot Service Hub
    -
    Ratings
    Changes to live survey8.9115 Ratings00 Ratings
    Question design help7.398 Ratings00 Ratings
    Multiple question types7.9120 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    7.0
    110 Ratings
    18% below category average
    HubSpot Service Hub
    -
    Ratings
    Survey logic flexibility7.0110 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    8.4
    122 Ratings
    3% above category average
    HubSpot Service Hub
    -
    Ratings
    Response tracking8.3120 Ratings00 Ratings
    Data export8.1116 Ratings00 Ratings
    Standard reports7.9113 Ratings00 Ratings
    Custom reports9.286 Ratings00 Ratings
    Analytics8.594 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    7.9
    116 Ratings
    9% below category average
    HubSpot Service Hub
    -
    Ratings
    Access controls7.8113 Ratings00 Ratings
    Compliance7.990 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    7.7
    90 Ratings
    5% below category average
    HubSpot Service Hub
    -
    Ratings
    Vendor-offered crowdsourcing7.842 Ratings00 Ratings
    Respondent restrictions7.588 Ratings00 Ratings
    Incident and problem management
    Comparison of Incident and problem management features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    -
    Ratings
    HubSpot Service Hub
    7.9
    16 Ratings
    4% below category average
    Organize and prioritize service tickets00 Ratings7.716 Ratings
    Expert directory00 Ratings7.94 Ratings
    Subscription-based notifications00 Ratings8.26 Ratings
    ITSM collaboration and documentation00 Ratings7.65 Ratings
    Ticket creation and submission00 Ratings8.316 Ratings
    Ticket response00 Ratings7.816 Ratings
    Self Help Community
    Comparison of Self Help Community features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    -
    Ratings
    HubSpot Service Hub
    8.7
    16 Ratings
    8% above category average
    External knowledge base00 Ratings8.916 Ratings
    Internal knowledge base00 Ratings8.616 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Google Forms and HubSpot Service Hub
    Feature
    Google Forms
    -
    Ratings
    HubSpot Service Hub
    8.1
    6 Ratings
    1% above category average
    Customer portal00 Ratings9.14 Ratings
    IVR00 Ratings7.13 Ratings
    Social integration00 Ratings7.34 Ratings
    Email support00 Ratings7.86 Ratings
    Help Desk CRM integration00 Ratings9.26 Ratings
    Best Alternatives
    Google FormsHubSpot Service Hub
    Small Businesses
    Jotform
    Score8.5 out of 10
    Help Scout
    Score9.3 out of 10
    Medium-sized Companies
    Qualaroo
    Score7 out of 10
    LiveAgent
    Score8.8 out of 10
    Enterprises
    QuestionPro
    Score9.2 out of 10
    Front
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google FormsHubSpot Service Hub
    Likelihood to Recommend
    9.3
    (127 ratings)
    8.7
    (18 ratings)
    Likelihood to Renew
    7.0
    (4 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (67 ratings)
    8.9
    (6 ratings)
    Availability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (49 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    4.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google FormsHubSpot Service Hub
    Likelihood to Recommend
    Google
    Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
    Incentivized
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    HubSpot
    I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
    Incentivized
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    Pros
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
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    HubSpot
    • It makes it easier for us to keep track of customer awareness and review in one spot.
    • The great thing about how easy it is to use all of its fantastic tools.
    • The ability to check customer retention.
    • It's easy to track and measure the success of our organization's sales team.
    • This is a fantastic all-in-one customer success suite that includes ticketing.
    Incentivized
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    Cons
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
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    HubSpot
    • We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
    • We've been able to do everything we need to do with HubSpot Service Hub
    Incentivized
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    Likelihood to Renew
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
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    HubSpot
    No answers on this topic
    Usability
    Google
    Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
    Incentivized
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    HubSpot
    I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
    Incentivized
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    Reliability and Availability
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
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    HubSpot
    No answers on this topic
    Performance
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
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    HubSpot
    No answers on this topic
    Support Rating
    Google
    We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
    Incentivized
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    HubSpot
    No answers on this topic
    Implementation Rating
    Google
    Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
    Incentivized
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    HubSpot
    No answers on this topic
    Alternatives Considered
    Google
    Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
    Incentivized
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    HubSpot
    HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
    Incentivized
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    Scalability
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
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    HubSpot
    No answers on this topic
    Return on Investment
    Google
    • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
    • Ability to create surveys on demand and quickly, saving time and energy
    • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
    Incentivized
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    HubSpot
    • Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
    • Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
    • HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales
    Incentivized
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    ScreenShots

    HubSpot Service Hub Screenshots

    Screenshot of where Service Hub helps to quickly address service tickets