Google Forms vs. HubSpot Service Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.3 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
HubSpot Service Hub
Score 8.4 out of 10
N/A
HubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.
$15
per month per seat
Pricing
Google FormsHubSpot Service Hub
Editions & Modules
No answers on this topic
Service Hub Starter
$15
per month per seat
Professional
$100
per month per seat
Enterprise
$150
per month per seat
Enterprise
Starting at $1,200
per month
Offerings
Pricing Offerings
Google FormsHubSpot Service Hub
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
Google FormsHubSpot Service Hub
Features
Google FormsHubSpot Service Hub
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
6.5
116 Ratings
20% below category average
HubSpot Service Hub
-
Ratings
Survey templates7.9108 Ratings00 Ratings
Themes5.6106 Ratings00 Ratings
Custom logo/branding6.093 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.2
114 Ratings
3% below category average
HubSpot Service Hub
-
Ratings
Changes to live survey9.1108 Ratings00 Ratings
Question design help7.692 Ratings00 Ratings
Multiple question types7.8113 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.0
104 Ratings
16% below category average
HubSpot Service Hub
-
Ratings
Survey logic flexibility7.0104 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.4
115 Ratings
5% above category average
HubSpot Service Hub
-
Ratings
Response tracking8.2113 Ratings00 Ratings
Data export8.5109 Ratings00 Ratings
Standard reports7.8107 Ratings00 Ratings
Custom reports9.281 Ratings00 Ratings
Analytics8.288 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.2
109 Ratings
4% below category average
HubSpot Service Hub
-
Ratings
Access controls8.0106 Ratings00 Ratings
Compliance8.484 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
8.4
83 Ratings
4% above category average
HubSpot Service Hub
-
Ratings
Vendor-offered crowdsourcing9.037 Ratings00 Ratings
Respondent restrictions7.881 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Google Forms
-
Ratings
HubSpot Service Hub
7.9
16 Ratings
4% below category average
Organize and prioritize service tickets00 Ratings7.616 Ratings
Expert directory00 Ratings7.94 Ratings
Subscription-based notifications00 Ratings8.26 Ratings
ITSM collaboration and documentation00 Ratings7.65 Ratings
Ticket creation and submission00 Ratings8.416 Ratings
Ticket response00 Ratings7.816 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Google Forms
-
Ratings
HubSpot Service Hub
8.7
16 Ratings
8% above category average
External knowledge base00 Ratings8.816 Ratings
Internal knowledge base00 Ratings8.516 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Google Forms
-
Ratings
HubSpot Service Hub
8.1
6 Ratings
1% above category average
Customer portal00 Ratings9.14 Ratings
IVR00 Ratings7.13 Ratings
Social integration00 Ratings7.34 Ratings
Email support00 Ratings7.86 Ratings
Help Desk CRM integration00 Ratings9.26 Ratings
Best Alternatives
Google FormsHubSpot Service Hub
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Square 9 Softworks
Square 9 Softworks
Score 9.5 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.4 out of 10
SysAid
SysAid
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google FormsHubSpot Service Hub
Likelihood to Recommend
9.7
(116 ratings)
8.7
(18 ratings)
Likelihood to Renew
10.0
(3 ratings)
-
(0 ratings)
Usability
9.2
(56 ratings)
8.8
(6 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(48 ratings)
-
(0 ratings)
Product Scalability
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google FormsHubSpot Service Hub
Likelihood to Recommend
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
HubSpot
I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
Read full review
Pros
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
HubSpot
  • It makes it easier for us to keep track of customer awareness and review in one spot.
  • The great thing about how easy it is to use all of its fantastic tools.
  • The ability to check customer retention.
  • It's easy to track and measure the success of our organization's sales team.
  • This is a fantastic all-in-one customer success suite that includes ticketing.
Read full review
Cons
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
HubSpot
  • We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
  • We've been able to do everything we need to do with HubSpot Service Hub
Read full review
Likelihood to Renew
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
HubSpot
No answers on this topic
Usability
Google
Overall, Google Forms is very easy to use, especially for those who are already familiar with other Google products. Typically, we don't have to provide any special training for employees or customers to use Google forms. It works well on desktops or mobile devices, and the standard format for forms is intuitive for end users as well.
Read full review
HubSpot
I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
Read full review
Reliability and Availability
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
HubSpot
No answers on this topic
Performance
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
HubSpot
No answers on this topic
Support Rating
Google
To tell the truth I have used Google Forms support very little because the help of the same tool solves most of the questions that arise in the management of this, and when we have needed support has provided timely solution, thanks to this we have excellent references from Google.
Read full review
HubSpot
No answers on this topic
Implementation Rating
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Read full review
HubSpot
No answers on this topic
Alternatives Considered
Google
We use Google Forms now instead of Survey Monkey. The question types are fairly similar and both are easy to use but Google Forms is definitely a "lighter" survey tool than Survey Monkey. It fits our day-to-day needs as we don't do robust surveys requiring large amounts of analytics. It would work best to gather information where it can either be an easy answer or exported to Sheets to be further analyzed
Read full review
HubSpot
HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
Read full review
Scalability
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
HubSpot
No answers on this topic
Return on Investment
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
HubSpot
  • Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
  • Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
  • HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales
Read full review
ScreenShots

HubSpot Service Hub Screenshots

Screenshot of where Service Hub helps to quickly address service tickets