Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…
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HubSpot Service Hub
Score 8.5 out of 10
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HubSpot Service Hub aims to bring customer service data and channels together in one place, and helps scale support through automation and self-service. According to the vendor, Service Hub provides more time for proactive service that delights, retains, and grows your customer base.
$15
per month per seat
Pricing
Google Forms
HubSpot Service Hub
Editions & Modules
No answers on this topic
Service Hub Starter
$15
per month per seat
Professional
$100
per month per seat
Enterprise
$150
per month per seat
Enterprise
Starting at $1,200
per month
Offerings
Pricing Offerings
Google Forms
HubSpot Service Hub
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
A discount is offered for annual billing.
More Pricing Information
Community Pulse
Google Forms
HubSpot Service Hub
Features
Google Forms
HubSpot Service Hub
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
6.6
122 Ratings
19% below category average
HubSpot Service Hub
-
Ratings
Survey templates
7.7113 Ratings
00 Ratings
Themes
6.0111 Ratings
00 Ratings
Custom logo/branding
6.199 Ratings
00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.1
120 Ratings
4% below category average
HubSpot Service Hub
-
Ratings
Changes to live survey
9.0114 Ratings
00 Ratings
Question design help
7.397 Ratings
00 Ratings
Multiple question types
7.9119 Ratings
00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.0
109 Ratings
17% below category average
HubSpot Service Hub
-
Ratings
Survey logic flexibility
7.0109 Ratings
00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.4
121 Ratings
4% above category average
HubSpot Service Hub
-
Ratings
Response tracking
8.2119 Ratings
00 Ratings
Data export
8.1115 Ratings
00 Ratings
Standard reports
7.9112 Ratings
00 Ratings
Custom reports
9.285 Ratings
00 Ratings
Analytics
8.593 Ratings
00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.1
115 Ratings
6% below category average
HubSpot Service Hub
-
Ratings
Access controls
8.0112 Ratings
00 Ratings
Compliance
8.289 Ratings
00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
7.7
89 Ratings
5% below category average
HubSpot Service Hub
-
Ratings
Vendor-offered crowdsourcing
7.941 Ratings
00 Ratings
Respondent restrictions
7.687 Ratings
00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Google Forms
-
Ratings
HubSpot Service Hub
7.9
16 Ratings
4% below category average
Organize and prioritize service tickets
00 Ratings
7.616 Ratings
Expert directory
00 Ratings
7.94 Ratings
Subscription-based notifications
00 Ratings
8.26 Ratings
ITSM collaboration and documentation
00 Ratings
7.65 Ratings
Ticket creation and submission
00 Ratings
8.416 Ratings
Ticket response
00 Ratings
7.816 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Google Forms
-
Ratings
HubSpot Service Hub
8.7
16 Ratings
8% above category average
External knowledge base
00 Ratings
8.816 Ratings
Internal knowledge base
00 Ratings
8.516 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
I'd recommend HubSpot Service Hub for sure. When switching from a different platform to HubSpot Service Hub orgs and admins can count with a vast number of trainings in HubSpot Academy and most of them are free. This means users will find the resources they need without needing to reach for their superiors for training sessions or guidance.
Live results: When a user completes the form the results are added instantly.
Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
We've had some issues setting up the Client Portal functionality because we merged with another company and are still operating under two domains; Setting up the Client Portal could be easier or they could provide better support to help us work through it
We've been able to do everything we need to do with HubSpot Service Hub
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
I'd give it a 9 or 10 for the survey functionality because that is what we use regularly. I left it at an eight because we don't yet have experience with some of the other functionalities within the ServiceHub. Based on our demos, the ticketing system and the ChatBot are great, and we look forward to adding them soon.
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
HubSpot [Service Hub] had many integrations we needed to connect to our CRM, and the cost was just right from them VS the others. We had to look at all the features, and HubSpot CRM just had way more than the others and more bang for your buck. So the Service Hub was just a bonus with their CRM tools.
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Easy to keep track of leads and track their journey into becoming a customer. For example, we can tell which leads open what emails and target people differently to help increase sales.
Even though HubSpot Service Hub is very expensive, I do think it is worth the price because we can keep track of all leads/ customers very easy, track the customer journey, rework emails with AI, etc.
HubSpot Service Hub also has reporting so you can track everything which helps to improve our sales