What users are saying about
Top Rated
751 Ratings
350 Ratings
Top Rated
751 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100
350 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

  • Qualtrics CoreXM ranks higher in 6 feature sets: Survey Format & Appearance, Survey Content, Survey Logic, Survey Reporting & Analytics, Survey Administration & Security, Survey Distribution

Survey Format & Appearance

7.0

Google Forms

70%
8.4

Qualtrics

84%
Qualtrics CoreXM ranks higher in 3/3 features

Survey templates

7.5
75%
101 Ratings
8.6
86%
105 Ratings

Themes

6.8
68%
101 Ratings
8.4
84%
108 Ratings

Custom logo/branding

6.7
67%
87 Ratings
8.3
83%
106 Ratings

Survey Content

7.9

Google Forms

79%
9.0

Qualtrics

90%
Qualtrics CoreXM ranks higher in 3/3 features

Changes to live survey

7.8
78%
101 Ratings
9.4
94%
108 Ratings

Question design help

7.2
72%
88 Ratings
8.3
83%
114 Ratings

Multiple question types

8.6
86%
105 Ratings
9.3
93%
124 Ratings

Survey Logic

7.5

Google Forms

75%
8.5

Qualtrics

85%
Qualtrics CoreXM ranks higher in 1/1 features

Survey logic flexibility

7.5
75%
95 Ratings
8.5
85%
124 Ratings

Survey Reporting & Analytics

7.9

Google Forms

79%
8.5

Qualtrics

85%
Qualtrics CoreXM ranks higher in 5/5 features

Response tracking

8.3
83%
105 Ratings
8.8
88%
121 Ratings

Data export

8.8
88%
101 Ratings
8.8
88%
121 Ratings

Standard reports

7.9
79%
100 Ratings
8.6
86%
115 Ratings

Custom reports

7.0
70%
79 Ratings
8.0
80%
104 Ratings

Analytics

7.4
74%
83 Ratings
8.4
84%
109 Ratings

Survey Administration & Security

8.4

Google Forms

84%
9.0

Qualtrics

90%
Qualtrics CoreXM ranks higher in 2/2 features

Access controls

8.5
85%
99 Ratings
8.8
88%
106 Ratings

Compliance

8.2
82%
78 Ratings
9.1
91%
93 Ratings

Survey Distribution

6.7

Google Forms

67%
8.5

Qualtrics

85%
Qualtrics CoreXM ranks higher in 2/2 features

Vendor-offered crowdsourcing

6.2
62%
36 Ratings
8.1
81%
54 Ratings

Respondent restrictions

7.3
73%
73 Ratings
8.8
88%
83 Ratings

Attribute Ratings

  • Google Forms is rated higher in 3 areas: Likelihood to Renew, Availability, Performance
  • Qualtrics CoreXM is rated higher in 2 areas: Likelihood to Recommend, Support Rating
  • Google Forms and Qualtrics CoreXM are tied in 1 area: Usability

Likelihood to Recommend

8.7

Google Forms

87%
111 Ratings
8.9

Qualtrics

89%
167 Ratings

Likelihood to Renew

10.0

Google Forms

100%
3 Ratings
9.4

Qualtrics

94%
41 Ratings

Usability

8.9

Google Forms

89%
51 Ratings
8.9

Qualtrics

89%
18 Ratings

Availability

10.0

Google Forms

100%
1 Rating
9.0

Qualtrics

90%
2 Ratings

Performance

10.0

Google Forms

100%
1 Rating
5.5

Qualtrics

55%
2 Ratings

Support Rating

7.9

Google Forms

79%
52 Ratings
8.4

Qualtrics

84%
30 Ratings

Online Training

Google Forms

N/A
0 Ratings
8.0

Qualtrics

80%
2 Ratings

Implementation Rating

Google Forms

N/A
0 Ratings
9.0

Qualtrics

90%
2 Ratings

Product Scalability

3.0

Google Forms

30%
1 Rating

Qualtrics

N/A
0 Ratings

Likelihood to Recommend

Google Forms

Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
Caroline Wong | TrustRadius Reviewer

Pros

Google Forms

  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Anonymous | TrustRadius Reviewer

Qualtrics

  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
Kevin Bone | TrustRadius Reviewer

Cons

Google Forms

  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Kim Grewe | TrustRadius Reviewer

Qualtrics

  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
Anonymous | TrustRadius Reviewer

Pricing Details

Google Forms

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Google Forms Editions & Modules

Additional Pricing Details

Qualtrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$1,500 per user/per year

Qualtrics Editions & Modules

Edition
Research Core 1$1,5001
  1. per user/per year
Additional Pricing Details

Likelihood to Renew

Google Forms

Google Forms 10.0
Based on 3 answers
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics 9.4
Based on 41 answers
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Ben Lawder | TrustRadius Reviewer

Usability

Google Forms

Google Forms 8.9
Based on 51 answers
Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
Carolina Reyes | TrustRadius Reviewer

Qualtrics

Qualtrics 8.9
Based on 18 answers
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Brian Harris | TrustRadius Reviewer

Reliability and Availability

Google Forms

Google Forms 10.0
Based on 1 answer
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Ashlie Pappas | TrustRadius Reviewer

Qualtrics

Qualtrics 9.0
Based on 2 answers
No answer on this topic is available.

Performance

Google Forms

Google Forms 10.0
Based on 1 answer
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Ashlie Pappas | TrustRadius Reviewer

Qualtrics

Qualtrics 5.5
Based on 2 answers
No answer on this topic is available.

Support Rating

Google Forms

Google Forms 7.9
Based on 52 answers
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics 8.4
Based on 30 answers
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
D. SKye Hodges | TrustRadius Reviewer

Online Training

Google Forms

No score
No answers yet
No answers on this topic

Qualtrics

Qualtrics 8.0
Based on 2 answers
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Michael Climek | TrustRadius Reviewer

Implementation Rating

Google Forms

No score
No answers yet
No answers on this topic

Qualtrics

Qualtrics 9.0
Based on 2 answers
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Benjamin Sider | TrustRadius Reviewer

Alternatives Considered

Google Forms

We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
Anonymous | TrustRadius Reviewer

Qualtrics

]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
Luke Ferrel | TrustRadius Reviewer

Scalability

Google Forms

Google Forms 3.0
Based on 1 answer
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled.That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Ashlie Pappas | TrustRadius Reviewer

Qualtrics

No score
No answers yet
No answers on this topic

Return on Investment

Google Forms

  • It's difficult to track ROI since Google Forms is used less formally
  • [The] positive impact is the actionable results we receive from surveys
  • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
Anonymous | TrustRadius Reviewer

Qualtrics

  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Joshua Melder | TrustRadius Reviewer

Screenshots

Google Forms

Add comparison