Google Forms vs Qualtrics

• Live results: When a user completes the form the results are added instantly.
• Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
• Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
• Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.

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• There are both personal and shared libraries for individual users and business teams.
• Extremely intuitive user-interface that familiarizes users with the platform quickly.
• One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management

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• Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
• As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.

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• The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
• We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
• I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

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• It's difficult to track ROI since Google Forms is used less formally
• [The] positive impact is the actionable results we receive from surveys
• [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees

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• It can be hard to determine an exact ROI for Qualtrics; however, the data you can bring to the table when important decisions are being made is invaluable.
• The most positive impact has been the ability to spend less time on reporting because the data is so accessible and easily shared.
• The time to analyze raw text data is significantly less when you add Text iQ to your license.

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