What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
428 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
282 Ratings

Google Forms

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
428 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Qualtrics

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
282 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Google Forms

Google Forms is well suited for data collection between clients and internal cross-department teams. This can be branded for your company and used to view and analyze data collected for subsequent action. It is well-suited for not only small populations but larger groups and will support the compilation of medium - complexity data sets
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics is extremely well-suited for engaging with the wide user-base of your target platform. As a member of a team that provides on-site visits and 'discovery' engagements, Qualtrics helps our team come prepared for on-site visits. Furthermore, follow-up surveys enable our team to be nimble, ask the right questions, and submit additional surveys after our initial engagement. Qualtrics is a fantastic tool for engaging with both internal and external teams with the goal of understanding employee workflows, perceptions, and areas of growth. One can tailor surveys for a specific need and then share out to the client's preferred medium (desktop or mobile). This means that survey respondents will need to have both access and a small technological proficiency in order to successfully complete surveys - however, this is nearly a basic requirement for most administrative jobs today.
Joshua Melder | TrustRadius Reviewer

Feature Rating Comparison

Survey Format & Appearance

Google Forms
7.6
Qualtrics
8.6
Survey templates
Google Forms
8.3
Qualtrics
8.6
Themes
Google Forms
6.9
Qualtrics
8.2
Custom logo/branding
Google Forms
7.5
Qualtrics
8.9

Survey Content

Google Forms
8.4
Qualtrics
8.5
Changes to live survey
Google Forms
8.3
Qualtrics
8.4
Question design help
Google Forms
7.8
Qualtrics
8.3
Multiple question types
Google Forms
9.1
Qualtrics
8.8

Survey Logic

Google Forms
7.7
Qualtrics
7.6
Survey logic flexibility
Google Forms
7.7
Qualtrics
7.6

Survey Reporting & Analytics

Google Forms
8.3
Qualtrics
8.3
Response tracking
Google Forms
8.9
Qualtrics
8.8
Data export
Google Forms
8.7
Qualtrics
8.7
Standard reports
Google Forms
8.5
Qualtrics
8.0
Custom reports
Google Forms
7.6
Qualtrics
8.1
Analytics
Google Forms
7.9
Qualtrics
8.1

Survey Administration & Security

Google Forms
8.2
Qualtrics
8.8
Access controls
Google Forms
8.3
Qualtrics
9.0
Compliance
Google Forms
8.1
Qualtrics
8.6

Survey Distribution

Google Forms
7.2
Qualtrics
8.7
Vendor-offered crowdsourcing
Google Forms
6.6
Qualtrics
9.0
Respondent restrictions
Google Forms
7.7
Qualtrics
8.3

Pros

Google Forms

  • Simple & Easy to create. You need little to no knowledge on the working of Google forms, the process is intuitive and quick.
  • Data collection is a breeze. The data gathered from google forms is precisely presented to you without modification. Integration with Google Sheets, provides us with more flexibility to filter and sort complex data fields.
  • Personalization - Google forms allows us to brand the surveys/questionnaires that we send out. They feel a little more personalized and worked up that just generic forms that our competitors send out.
Sanchit Gupta | TrustRadius Reviewer

Qualtrics

  • Qualtrics offers a wide range of question formats. This feature allows for uniquely styled questions that keep a students interest.
  • Qualtrics is very useful for sending out surveys on a particular schedule at a good time to not overload our campus IT system. The reminder feature is great in that I can set up all four reminders for the entire survey when I set up the survey.
  • I most value the immediate support when I run into a problem. A problem stops my work in its tracks. It is very important that I get the issue resolved quickly so I can get on with my work.
Katharine Mason | TrustRadius Reviewer

Cons

Google Forms

  • My number one issue is that in quizzes, the Multiple Choice Grid format (essentially, a matching section, which is the ideal format for some information) will not allow an answer key to be programmed. This means manual grading of an item of this type.
  • Some features are not very intuitive, such as adding an answer key. It's rather buried. The Help option will provide guidance, but I feel that as a relatively tech-savvy person, I should be able to find and use all commonly used features without having to go to the Help section.
  • Forms do not automatically include email notifications to the creator when participants finish the quiz, and this setting has to be turned on manually for each form you create. It would be handy if there were an across-the-board option to indicate that you do or don't want email notifications for responses to all your Forms.
Becca Guler | TrustRadius Reviewer

Qualtrics

  • Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
  • The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
  • Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.
Corinne Gibson | TrustRadius Reviewer

Likelihood to Renew

Google Forms

Google Forms 9.0
Based on 1 answer
It simply works and delivers the results needed with a simple and intuitive interface.
Gil Lopez CTS ING | TrustRadius Reviewer

Qualtrics

Qualtrics 9.4
Based on 41 answers
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Ben Lawder | TrustRadius Reviewer

Usability

Google Forms

Google Forms 9.0
Based on 2 answers
I love google forms, it is simple enough to get all the voting and attendance done that we need. I rate it this high because I have recommended it to a lot of my friends at school who run clubs. It is very user friendly and I had almost no problems with it what so ever
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics 8.6
Based on 10 answers
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Brian Harris | TrustRadius Reviewer

Support Rating

Google Forms

Google Forms 5.5
Based on 2 answers
I like the support and the support team is very helpful. I do wish that there was an online chat instead of email, I don't know if this has changed because I haven't needed help in a while but that is the only thing that I wish google forms would include
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics 10.0
Based on 11 answers
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
D. SKye Hodges | TrustRadius Reviewer

Online Training

Google Forms

No score
No answers yet
No answers on this topic

Qualtrics

Qualtrics 8.0
Based on 2 answers
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Michael Climek | TrustRadius Reviewer

Implementation Rating

Google Forms

No score
No answers yet
No answers on this topic

Qualtrics

Qualtrics 9.0
Based on 1 answer
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Benjamin Sider | TrustRadius Reviewer

Alternatives Considered

Google Forms

Survey Monkey can be a tad more clunky in the building- there is something that is so seamless when using Google products. Google Forms we use when we don't want something too complicated- and most people are very familiar with the Google Forms process, so I trust the backend the entire time. In more recent years, we find ourselves turning to Google Forms more- I am a more tech savvy member of the team, but what I like about using Google Forms is that I can pass it on to my other team member, who feels less confident in this area. With SurveyMonkey, I'm typically the main staff member who feels like they can work it out adeptly. Plus, as I've mentioned, the price is absolutely impossible to beat for the quality
Kelsie Hamilton | TrustRadius Reviewer

Qualtrics

I would say Qualtrics is far superior in terms of functionality and ease of use but is far inferior in terms of price. Since this technology is easily imitable, I wouldn't be surprised if there are other solutions (such as SurveyGizmo) which are more economical but offer the same solution.
Daniel Simonet | TrustRadius Reviewer

Return on Investment

Google Forms

  • We've been able to gather feedback quickly and efficiently without spending any of the organizational budget.
  • We've been able to address concerns or issues due to the feedback, therefore improving our programming.
  • We continue to get great suggestions and feedback from learners regarding what they want to learn or see on our site.
Jessica Meadows Rich | TrustRadius Reviewer

Qualtrics

  • It's hard to quantify the impact because of the nature of the work we do in a university. One thing I can say is that it has been a far better replacement for the technology that was previously offered through the specialized survey administration center of the university.
  • It reduces the time one needs to prepare a questionnaire, which translates to monetary savings.
Asif Mehedi | TrustRadius Reviewer

Screenshots

Google Forms

Pricing Details

Google Forms

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Qualtrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Google Forms
9.1
Qualtrics
7.5

Likelihood to Renew

Google Forms
9.0
Qualtrics
9.4

Usability

Google Forms
9.0
Qualtrics
8.6

Reliability and Availability

Google Forms
Qualtrics
9.0

Performance

Google Forms
Qualtrics
5.5

Support Rating

Google Forms
5.5
Qualtrics
10.0

Online Training

Google Forms
Qualtrics
8.0

Implementation Rating

Google Forms
Qualtrics
9.0

Add comparison