What users are saying about
Top Rated
751 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.4 out of 100
Based on 751 reviews and ratings
350 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 350 reviews and ratings
Feature Set Ratings
- Qualtrics CoreXM ranks higher in 6 feature sets: Survey Format & Appearance, Survey Content, Survey Logic, Survey Reporting & Analytics, Survey Administration & Security, Survey Distribution
Survey Format & Appearance
7.0
Google Forms
70%

8.4
Qualtrics
84%
Qualtrics CoreXM ranks higher in 3/3 features
Qualtrics CoreXM ranks higher in 3/3 features
Survey templates
7.5
75%
101 Ratings

8.6
86%
105 Ratings
Themes
6.8
68%
101 Ratings

8.4
84%
108 Ratings
Custom logo/branding
6.7
67%
87 Ratings

8.3
83%
106 Ratings
Survey Content
7.9
Google Forms
79%

9.0
Qualtrics
90%
Qualtrics CoreXM ranks higher in 3/3 features
Qualtrics CoreXM ranks higher in 3/3 features
Changes to live survey
7.8
78%
101 Ratings

9.4
94%
108 Ratings
Question design help
7.2
72%
88 Ratings

8.3
83%
114 Ratings
Multiple question types
8.6
86%
105 Ratings

9.3
93%
124 Ratings
Survey Logic
7.5
Google Forms
75%

8.5
Qualtrics
85%
Qualtrics CoreXM ranks higher in 1/1 features
Qualtrics CoreXM ranks higher in 1/1 features
Survey logic flexibility
7.5
75%
95 Ratings

8.5
85%
124 Ratings
Survey Reporting & Analytics
7.9
Google Forms
79%

8.5
Qualtrics
85%
Qualtrics CoreXM ranks higher in 5/5 features
Qualtrics CoreXM ranks higher in 5/5 features
Response tracking
8.3
83%
105 Ratings

8.8
88%
121 Ratings
Data export
8.8
88%
101 Ratings

8.8
88%
121 Ratings
Standard reports
7.9
79%
100 Ratings

8.6
86%
115 Ratings
Custom reports
7.0
70%
79 Ratings

8.0
80%
104 Ratings
Analytics
7.4
74%
83 Ratings

8.4
84%
109 Ratings
Survey Administration & Security
8.4
Google Forms
84%

9.0
Qualtrics
90%
Qualtrics CoreXM ranks higher in 2/2 features
Qualtrics CoreXM ranks higher in 2/2 features
Access controls
8.5
85%
99 Ratings

8.8
88%
106 Ratings
Compliance
8.2
82%
78 Ratings

9.1
91%
93 Ratings
Survey Distribution
6.7
Google Forms
67%

8.5
Qualtrics
85%
Qualtrics CoreXM ranks higher in 2/2 features
Qualtrics CoreXM ranks higher in 2/2 features
Vendor-offered crowdsourcing
6.2
62%
36 Ratings

8.1
81%
54 Ratings
Respondent restrictions
7.3
73%
73 Ratings

8.8
88%
83 Ratings
Attribute Ratings
- Google Forms is rated higher in 3 areas: Likelihood to Renew, Availability, Performance
- Qualtrics CoreXM is rated higher in 2 areas: Likelihood to Recommend, Support Rating
- Google Forms and Qualtrics CoreXM are tied in 1 area: Usability
Likelihood to Recommend
8.7
Google Forms
87%
111 Ratings

8.9
Qualtrics
89%
167 Ratings
Likelihood to Renew
10.0
Google Forms
100%
3 Ratings

9.4
Qualtrics
94%
41 Ratings
Usability
8.9
Google Forms
89%
51 Ratings

8.9
Qualtrics
89%
18 Ratings
Availability
10.0
Google Forms
100%
1 Rating

9.0
Qualtrics
90%
2 Ratings
Performance
10.0
Google Forms
100%
1 Rating

5.5
Qualtrics
55%
2 Ratings
Support Rating
7.9
Google Forms
79%
52 Ratings

8.4
Qualtrics
84%
30 Ratings
Online Training
Google Forms
N/A
0 Ratings

8.0
Qualtrics
80%
2 Ratings
Implementation Rating
Google Forms
N/A
0 Ratings

9.0
Qualtrics
90%
2 Ratings
Product Scalability
3.0
Google Forms
30%
1 Rating

Qualtrics
N/A
0 Ratings
Likelihood to Recommend
Google Forms
Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.

Verified User
Professional in Information Technology
Higher Education Company, 501-1000 employeesQualtrics
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
User Experience Researcher
Sun Life FinancialFinancial Services, 10,001+ employees
Pros
Google Forms
- Live results: When a user completes the form the results are added instantly.
- Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
- Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
- Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.

Verified User
Professional in Other
Education Management Company, 11-50 employeesQualtrics
- Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
- It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
- Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
Product Development Manager
SelectHealthInsurance, 1001-5000 employees
Cons
Google Forms
- Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
- As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Instructional Designer
Northern Virginia Community College Online LearningE-Learning, 1001-5000 employees
Qualtrics
- The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
- We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
- I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesPricing Details
Google Forms
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Google Forms Editions & Modules
—
Additional Pricing Details
—Qualtrics
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$1,500 per user/per year
Qualtrics Editions & Modules
Edition
Research Core 1 | $1,5001 |
---|
- per user/per year
Additional Pricing Details
—Likelihood to Renew
Google Forms
Google Forms 10.0
Based on 3 answers
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner

Verified User
Employee in Other
E-Learning Company, 51-200 employeesQualtrics
Qualtrics 9.4
Based on 41 answers
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Vice President | Market Insights
ADPHuman Resources, 10,001+ employees
Usability
Google Forms
Google Forms 8.9
Based on 51 answers
Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
Ingeniero Soporte NOC1
UFINETTelecommunications, 10,001+ employees
Qualtrics
Qualtrics 8.9
Based on 18 answers
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Researcher
Church of Jesus Christ of Latter-day SaintsReligious Institutions, 10,001+ employees
Reliability and Availability
Google Forms
Google Forms 10.0
Based on 1 answer
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Founder
Naturally AshlieHealth, Wellness and Fitness, 1-10 employees
Qualtrics
Qualtrics 9.0
Based on 2 answers
No answer on this topic is available.
Performance
Google Forms
Google Forms 10.0
Based on 1 answer
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Founder
Naturally AshlieHealth, Wellness and Fitness, 1-10 employees
Qualtrics
Qualtrics 5.5
Based on 2 answers
No answer on this topic is available.
Support Rating
Google Forms
Google Forms 7.9
Based on 52 answers
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date

Verified User
Administrator in Information Technology
Education Management Company, 51-200 employeesQualtrics
Qualtrics 8.4
Based on 30 answers
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
Project Manager, Systems/Tools (Global Services Operations)
NovellComputer Software, 5001-10,000 employees
Online Training
Google Forms
No score
No answers yet
No answers on this topic
Qualtrics
Qualtrics 8.0
Based on 2 answers
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Operations Manager at the Public Policy Research Lab
Louisiana State UniversityHigher Education, 1001-5000 employees
Implementation Rating
Google Forms
No score
No answers yet
No answers on this topic
Qualtrics
Qualtrics 9.0
Based on 2 answers
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Manager of Custom Research
The New York TimesNewspapers, 10,001+ employees
Alternatives Considered
Google Forms
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.

Verified User
Administrative Assistant in Other
Religious Institutions Company, 51-200 employeesQualtrics
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
Sr Director of Customer Success - Scale
OutreachComputer Software, 1001-5000 employees
Scalability
Google Forms
Google Forms 3.0
Based on 1 answer
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled.That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Founder
Naturally AshlieHealth, Wellness and Fitness, 1-10 employees
Qualtrics
No score
No answers yet
No answers on this topic
Return on Investment
Google Forms
- It's difficult to track ROI since Google Forms is used less formally
- [The] positive impact is the actionable results we receive from surveys
- [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees

Verified User
Employee in Legal
Consumer Electronics Company, 501-1000 employeesQualtrics
- Increased productivity due to the highly intuitive user-interface and template saving capabilities.
- Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
- If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Process Optimization Analyst
QuadPrinting, 10,001+ employees