Google Forms vs Qualtrics

• Simple & Easy to create. You need little to no knowledge on the working of Google forms, the process is intuitive and quick.
• Data collection is a breeze. The data gathered from google forms is precisely presented to you without modification. Integration with Google Sheets, provides us with more flexibility to filter and sort complex data fields.
• Personalization - Google forms allows us to brand the surveys/questionnaires that we send out. They feel a little more personalized and worked up that just generic forms that our competitors send out.

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• Qualtrics offers a wide range of question formats. This feature allows for uniquely styled questions that keep a students interest.
• Qualtrics is very useful for sending out surveys on a particular schedule at a good time to not overload our campus IT system. The reminder feature is great in that I can set up all four reminders for the entire survey when I set up the survey.
• I most value the immediate support when I run into a problem. A problem stops my work in its tracks. It is very important that I get the issue resolved quickly so I can get on with my work.

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• My number one issue is that in quizzes, the Multiple Choice Grid format (essentially, a matching section, which is the ideal format for some information) will not allow an answer key to be programmed. This means manual grading of an item of this type.
• Some features are not very intuitive, such as adding an answer key. It's rather buried. The Help option will provide guidance, but I feel that as a relatively tech-savvy person, I should be able to find and use all commonly used features without having to go to the Help section.
• Forms do not automatically include email notifications to the creator when participants finish the quiz, and this setting has to be turned on manually for each form you create. It would be handy if there were an across-the-board option to indicate that you do or don't want email notifications for responses to all your Forms.

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• Qualtrics has been working to add more programs to its product line, but I am not sure yet how helpful the new lines are. It seems like they are trying to make it to where the entire company will use different platforms based on the type of feedback they need.
• The Qualtrics insights summit is a really great way to network with all different types of researchers. I just wish they would focus more on research and less on having big-name celebrities speak.
• Qualtrics support could use some work. It can be difficult to find help in the community. I almost always have to reach out to someone on the online chat or via email to get help.

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• We've been able to gather feedback quickly and efficiently without spending any of the organizational budget.
• We've been able to address concerns or issues due to the feedback, therefore improving our programming.
• We continue to get great suggestions and feedback from learners regarding what they want to learn or see on our site.

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• It's hard to quantify the impact because of the nature of the work we do in a university. One thing I can say is that it has been a far better replacement for the technology that was previously offered through the specialized survey administration center of the university.
• It reduces the time one needs to prepare a questionnaire, which translates to monetary savings.

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