What users are saying about
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Top Rated
560 Ratings
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323 Ratings

Google Forms

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Top Rated
560 Ratings
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Score 8.7 out of 100

Qualtrics

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323 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Google Forms

Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
Anonymous | TrustRadius Reviewer

Qualtrics

I think Qualtrics CoreXM can be used in nearly every scenario. It is best suited for internal or external gathering of the voice of the customer through product/service satisfaction surveys, disenrollment surveys, net promoter scores, post-meeting satisfaction surveys, comparison surveys (conjoint studies), etc. It also works well as a knowledge-transfer assessment tool (for tests or quizzes). Also, as a way to capture registrations or RSVPs. It is not as well suited for managing an online community forum that relies on participants to see and react to comments/responses from other members of the online community (like social media). There are other products better suited for that use case.
Kevin Bone | TrustRadius Reviewer

Feature Rating Comparison

Survey Format & Appearance

Google Forms
7.1
Qualtrics
8.2
Survey templates
Google Forms
7.6
Qualtrics
8.4
Themes
Google Forms
6.8
Qualtrics
7.7
Custom logo/branding
Google Forms
6.7
Qualtrics
8.5

Survey Content

Google Forms
8.2
Qualtrics
8.7
Changes to live survey
Google Forms
8.3
Qualtrics
9.0
Question design help
Google Forms
7.5
Qualtrics
8.1
Multiple question types
Google Forms
8.8
Qualtrics
9.0

Survey Logic

Google Forms
7.6
Qualtrics
8.7
Survey logic flexibility
Google Forms
7.6
Qualtrics
8.7

Survey Reporting & Analytics

Google Forms
8.1
Qualtrics
8.6
Response tracking
Google Forms
8.5
Qualtrics
8.7
Data export
Google Forms
9.0
Qualtrics
8.9
Standard reports
Google Forms
8.2
Qualtrics
8.6
Custom reports
Google Forms
7.2
Qualtrics
8.1
Analytics
Google Forms
7.5
Qualtrics
8.6

Survey Administration & Security

Google Forms
8.5
Qualtrics
8.7
Access controls
Google Forms
8.7
Qualtrics
8.7
Compliance
Google Forms
8.3
Qualtrics
8.7

Survey Distribution

Google Forms
7.0
Qualtrics
8.6
Vendor-offered crowdsourcing
Google Forms
6.3
Qualtrics
8.5
Respondent restrictions
Google Forms
7.6
Qualtrics
8.7

Pros

Google Forms

  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Anonymous | TrustRadius Reviewer

Qualtrics

  • There are both personal and shared libraries for individual users and business teams.
  • Extremely intuitive user-interface that familiarizes users with the platform quickly.
  • One can save results to a wide variety of formats (CSV, SPSS, and more) for further data management
Joshua Melder | TrustRadius Reviewer

Cons

Google Forms

  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Kim Grewe | TrustRadius Reviewer

Qualtrics

  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Google Forms

Google Forms 10.0
Based on 2 answers
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics 9.4
Based on 41 answers
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Ben Lawder | TrustRadius Reviewer

Usability

Google Forms

Google Forms 9.0
Based on 46 answers
Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
Carolina Reyes | TrustRadius Reviewer

Qualtrics

Qualtrics 8.9
Based on 19 answers
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Brian Harris | TrustRadius Reviewer

Reliability and Availability

Google Forms

Google Forms 10.0
Based on 1 answer
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Ashlie Pappas | TrustRadius Reviewer

Qualtrics

Qualtrics 9.0
Based on 2 answers
No answer on this topic is available.

Performance

Google Forms

Google Forms 10.0
Based on 1 answer
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Ashlie Pappas | TrustRadius Reviewer

Qualtrics

Qualtrics 5.5
Based on 2 answers
No answer on this topic is available.

Support Rating

Google Forms

Google Forms 7.9
Based on 45 answers
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
Anonymous | TrustRadius Reviewer

Qualtrics

Qualtrics 8.6
Based on 31 answers
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
D. SKye Hodges | TrustRadius Reviewer

Online Training

Google Forms

No score
No answers yet
No answers on this topic

Qualtrics

Qualtrics 8.0
Based on 2 answers
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Michael Climek | TrustRadius Reviewer

Implementation Rating

Google Forms

No score
No answers yet
No answers on this topic

Qualtrics

Qualtrics 9.0
Based on 2 answers
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Benjamin Sider | TrustRadius Reviewer

Alternatives Considered

Google Forms

We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
Anonymous | TrustRadius Reviewer

Qualtrics

]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
Luke Ferrel | TrustRadius Reviewer

Scalability

Google Forms

Google Forms 3.0
Based on 1 answer
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled.That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Ashlie Pappas | TrustRadius Reviewer

Qualtrics

No score
No answers yet
No answers on this topic

Return on Investment

Google Forms

  • It's difficult to track ROI since Google Forms is used less formally
  • [The] positive impact is the actionable results we receive from surveys
  • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
Anonymous | TrustRadius Reviewer

Qualtrics

  • It can be hard to determine an exact ROI for Qualtrics; however, the data you can bring to the table when important decisions are being made is invaluable.
  • The most positive impact has been the ability to spend less time on reporting because the data is so accessible and easily shared.
  • The time to analyze raw text data is significantly less when you add Text iQ to your license.
Corinne Gibson | TrustRadius Reviewer

Screenshots

Google Forms

Pricing Details

Google Forms

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Google Forms Editions & Modules

Additional Pricing Details

Qualtrics

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Qualtrics Editions & Modules

Edition
Research Core 1$1,5001
  1. per user/per year
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Google Forms
9.0
Qualtrics
8.6

Likelihood to Renew

Google Forms
10.0
Qualtrics
9.4

Usability

Google Forms
9.0
Qualtrics
8.9

Reliability and Availability

Google Forms
10.0
Qualtrics
9.0

Performance

Google Forms
10.0
Qualtrics
5.5

Support Rating

Google Forms
7.9
Qualtrics
8.6

Online Training

Google Forms
Qualtrics
8.0

Implementation Rating

Google Forms
Qualtrics
9.0

Scalability

Google Forms
3.0
Qualtrics

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