Google Forms vs. Qualtrics XM for Strategy and Research

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Forms
Score 8.3 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Qualtrics
Score 7.6 out of 10
N/A
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
$1,500
per user/per year
Pricing
Google FormsQualtrics XM for Strategy and Research
Editions & Modules
No answers on this topic
Research Core 1
1,500
per user/per year
Offerings
Pricing Offerings
Google FormsQualtrics
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Google FormsQualtrics XM for Strategy and Research
Considered Both Products
Google Forms
Chose Google Forms
Google Forms is easier to use than Qualtrics, but has less robust capabilities, especially in terms of sharing, permissions, survey logic, and reporting features.
I also find Google easier to use than the Microsoft Forms tool, but again Microsoft might have better options in …
Chose Google Forms
Google Forms is much more simple and straightforward than Qualtrics or SurveyMonkey. Google Forms also integrates with Google Drive where data can be stored alongside other important and related documents and materials.
Chose Google Forms
Google Forms is cheaper, but it doesn't have all of the bells and whistles as Qualtrics. I selected Google Forms because of the cost, but it also had 80% of the features I needed to make it work for my given situation. I like the collaboration feature and the connection to …
Chose Google Forms
I use Qualtrics when collecting IRB-regulated research, because of Qualtric's privacy protections. However, for day-to-day data collection for event registration, RSVPs, voting in student/professional organizations, I choose to use Google Forms because it is easy and intuitive …
Chose Google Forms
Google Forms is free, unlike Qualtrics. Google Forms is much more user-friendly and survey distribution is "friendlier." Google Forms is used by my company in order to collect data from teachers, students, and other stakeholders. Google Forms works well with other parts of the …
Chose Google Forms
I like Qualtrics better because of the easier tracking. I think that Google Forms can be confusing when you have over 100 questions all with specific tracking. Qualtrics makes this a lot easier. Since our university has a contract with Qualtrics its also the preferred method …
Chose Google Forms
We use Google Forms for lighter-touch projects, such as RSVPs for small events. Qualtrics is our preferred software for larger events and for research purposes because we can develop more complicated surveys with greater question options and more complicated logic.
Qualtrics
Chose Qualtrics XM for Strategy and Research
Qualtrics is the preferred system for the institution, so I prefer using it to Google Forms. Also, I have fewer privacy concerns with Qualtics than I would with Google Forms.
Chose Qualtrics XM for Strategy and Research
Qualtrics is better because the design is more professional. It has so much more in-depth analysis of responses. Qualtrics is compatible with SPSS while Google Forms isn't. Qualtrics adds a degree of sophistication that its competitors do not have. Qualtrics allows for previews …
Chose Qualtrics XM for Strategy and Research
Qualtrics certainly has more types of items available than other survey tools that I have used.
Chose Qualtrics XM for Strategy and Research
Qualtrics is one of the most user-friendly survey tools in the market. Our team often looks to Qualtrics as the gold standard for template creation and sharing. Furthermore, the customization options within the platform enable your business - or specific business team to create …
Chose Qualtrics XM for Strategy and Research
I like Qualtrics better because it has skip logic and is more professional looking
Chose Qualtrics XM for Strategy and Research
Qualtrics had extended reports, easy and intuitive logic modification, and the data exporting was easier. It could be exported to different formats that allows you to analyse the data easier.
Chose Qualtrics XM for Strategy and Research
Qualtrics is much more powerful I believe. The support is fantastic and the wealth of knowledge-base, a community of users are enormously helpful.
Chose Qualtrics XM for Strategy and Research
Qualtrics provides far more capabilities when it comes to building your survey, collecting data, and uploading a hierarchy in order to drill down into your organization.
Chose Qualtrics XM for Strategy and Research
I prefer Qualtrics to the other survey products. Especially being able to retrieve results in the form of Excel sheets.
Chose Qualtrics XM for Strategy and Research
Other than the price (Qualtrics is not free), it is far superior to any alternatives I have used. It has more options, looks more professional and offers data confidentiality and controls others do not.
Top Pros
Top Cons
Features
Google FormsQualtrics XM for Strategy and Research
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Google Forms
7.6
106 Ratings
2% below category average
Qualtrics XM for Strategy and Research
-
Ratings
Survey templates7.799 Ratings00 Ratings
Themes7.599 Ratings00 Ratings
Custom logo/branding7.785 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Google Forms
8.1
104 Ratings
5% below category average
Qualtrics XM for Strategy and Research
-
Ratings
Changes to live survey8.099 Ratings00 Ratings
Question design help7.886 Ratings00 Ratings
Multiple question types8.5103 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Google Forms
7.8
94 Ratings
5% below category average
Qualtrics XM for Strategy and Research
-
Ratings
Survey logic flexibility7.894 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Google Forms
8.0
105 Ratings
2% below category average
Qualtrics XM for Strategy and Research
-
Ratings
Response tracking8.2103 Ratings00 Ratings
Data export8.599 Ratings00 Ratings
Standard reports8.198 Ratings00 Ratings
Custom reports7.777 Ratings00 Ratings
Analytics7.781 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Google Forms
8.2
99 Ratings
2% below category average
Qualtrics XM for Strategy and Research
-
Ratings
Access controls8.397 Ratings00 Ratings
Compliance8.176 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Google Forms
7.6
73 Ratings
6% below category average
Qualtrics XM for Strategy and Research
-
Ratings
Vendor-offered crowdsourcing7.534 Ratings00 Ratings
Respondent restrictions7.771 Ratings00 Ratings
Best Alternatives
Google FormsQualtrics XM for Strategy and Research
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.9 out of 10

No answers on this topic

Medium-sized Companies
Square 9 Softworks
Square 9 Softworks
Score 9.9 out of 10
QuestionPro
QuestionPro
Score 9.6 out of 10
Enterprises
PG Forsta HX Platform
PG Forsta HX Platform
Score 9.0 out of 10
QuestionPro
QuestionPro
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google FormsQualtrics XM for Strategy and Research
Likelihood to Recommend
7.8
(109 ratings)
3.7
(170 ratings)
Likelihood to Renew
10.0
(3 ratings)
9.4
(41 ratings)
Usability
9.0
(49 ratings)
3.6
(21 ratings)
Availability
10.0
(1 ratings)
9.0
(1 ratings)
Performance
10.0
(1 ratings)
5.5
(1 ratings)
Support Rating
8.0
(48 ratings)
1.8
(22 ratings)
Online Training
-
(0 ratings)
8.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
3.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google FormsQualtrics XM for Strategy and Research
Likelihood to Recommend
Google
Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
Read full review
Qualtrics
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
Read full review
Pros
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Qualtrics
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
Read full review
Cons
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Qualtrics
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
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Likelihood to Renew
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Qualtrics
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
Read full review
Usability
Google
Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
Read full review
Qualtrics
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
Read full review
Reliability and Availability
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Qualtrics
No answers on this topic
Performance
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
Qualtrics
No answers on this topic
Support Rating
Google
Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
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Qualtrics
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
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Online Training
Google
No answers on this topic
Qualtrics
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
Read full review
Implementation Rating
Google
No answers on this topic
Qualtrics
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
Read full review
Alternatives Considered
Google
We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
Read full review
Qualtrics
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
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Scalability
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
Read full review
Qualtrics
No answers on this topic
Return on Investment
Google
  • It's difficult to track ROI since Google Forms is used less formally
  • [The] positive impact is the actionable results we receive from surveys
  • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
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Qualtrics
  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Read full review
ScreenShots

Qualtrics Screenshots

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