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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Luigi's Box

    Score9.6 out of 10
    N/ALuigi’s Box solutions understand customer behavior, and use data to provide better search results, recommend relevant products, and enhance the shopping experience to boost your e-commerce conversion rates and average order values. Search and Autocomplete Recommender Product Listing Shopping Assistant Conversational Agent AnalyticsN/A
    Pricing
    Google OptimizeLuigi's Box
    Editions & Modules
    Google Optimize
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google OptimizeLuigi's Box
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeLuigi's Box
    Considered Both Products
    Google
    No answer on this topic
    Luigi's Box
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    100%
    Would buy again
    49 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    46 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    100%
    Happy with the feature set
    49 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    100%
    Lived up to sales and marketing promises
    45 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    98%
    Implementation went as expected
    43 Answers
    Features
    Google OptimizeLuigi's Box
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Luigi's Box
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Luigi's Box
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Luigi's Box
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Luigi's Box
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Luigi's Box
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Luigi's Box
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Best Alternatives
    Google OptimizeLuigi's Box
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Algolia
    Score8.5 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Algolia
    Score8.5 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Algolia
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeLuigi's Box
    Likelihood to Recommend
    5.0
    (10 ratings)
    9.5
    (49 ratings)
    Usability
    10.0
    (1 ratings)
    9.2
    (24 ratings)
    Support Rating
    8.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Google OptimizeLuigi's Box
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Luigi's Box
    Luigi's Box is the perfect solution for sales platforms that have search engine problems on their site. Luigi's Box allows you to go to the next level and enable customers to find what they are looking for. With additional options to recommend and indicate substitutes and add-on products, it can work great as a sales-boosting element.
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Luigi's Box
    • Recognising synonyms and mis-spellings to still show our customers accurate and relevant search results.
    • Great analytics section showing trending searches and non-converting searches, aiding in future product development and our priorities for what products we want to show the customer.
    • The boost function which allows us to prioritise showing customers certain products over others, which improves conversions.
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Luigi's Box
    • More choice for customisation and layout would be good.
    • More payment options for example the choice to pay via direct debit.
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Luigi's Box
    As I mentioned in the previous points, Luigis Box helped us to improve the overall services for our customers, whether in the area of ​​product search, optimization of various processes, improvement of service quality, etc. Within our company, all of us who work with him are really satisfied with him. If we were to recommend the tool we use to other companies, Luigi's Box would be a clear choice for us :)
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Luigi's Box
    Their support is excellent. Quick and helpful.
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Luigi's Box
    The price is a lot better than Clerk, and the speed of integration is much simpler. Our IT team had so many issues intergating Clerk and the price kept on increasing. Whereas with Luigi's Box it was the exact opposite. Price is good for the system you receive and the integration is easy.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    Luigi's Box
    • Simple construction of a data feed = low cost
    • Easy to implement with the provided script - without having to hire a programmer
    • The search results presented after minor configuration are much better than in search engines built into SaaS e-commerce
    Read full review
    ScreenShots

    Luigi's Box Screenshots

    Screenshot of the main dashboard that analyzes search effectiveness, highlights trends, and flags lost or no-result queries. This is used to add synonyms or include sought-after products and services.Screenshot of an overview that presents a timeline of query performance along with a heatmap of the most clicked products.Screenshot of a funnel chart that shows impressions, clicks, and conversions for each recommendation, with options to analyze assisted or direct conversions.Screenshot of the Product Listing overview, which shows data like conversions, transactions, clicks, and more. Explore conversion rates by category or product, and analyze low-traffic products.Screenshot of a screenshot that demonstrates how Notino utilizes Luigi's Box to suggest relevant products to users.Screenshot of a showcase of how Ledvance uses Luigi's Product Listing to enhance product filtering.