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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    Maia by Matillion

    Score8.5 out of 10
    N/AMaia by Matillion is an autonomous data engineering platform designed to automate the lifecycle of data pipelines through AI-driven orchestration. The solution functions as an enterprise "digital workforce" that translates natural language requirements into production-ready DataPipelines, leveraging a Pushdown Architecture to execute transformations natively within cloud data warehouses.N/A
    Pricing
    Google OptimizeMaia by Matillion
    Editions & Modules
    Google Optimize
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google OptimizeMaia by Matillion
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Billed directly via cloud marketplace on an hourly basis, with annual subscriptions available depending on the customer's cloud data warehouse provider.
    More Pricing Information
    Community Pulse
    Google OptimizeMaia by Matillion
    Considered Both Products
    Google
    No answer on this topic
    Matillion
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    86%
    Would buy again
    54 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    95%
    Delivers good value for the price
    53 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    94%
    Happy with the feature set
    59 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    95%
    Lived up to sales and marketing promises
    42 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    93%
    Implementation went as expected
    52 Answers
    Features
    Google OptimizeMaia by Matillion
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and Maia by Matillion
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    Maia by Matillion
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and Maia by Matillion
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    Maia by Matillion
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and Maia by Matillion
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    Maia by Matillion
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Data Source Connection
    Comparison of Data Source Connection features of Google Optimize and Maia by Matillion
    Feature
    Google Optimize
    -
    Ratings
    Maia by Matillion
    8.7
    143 Ratings
    4% above category average
    Connect to traditional data sources00 Ratings9.0142 Ratings
    Connecto to Big Data and NoSQL00 Ratings8.3100 Ratings
    Data Transformations
    Comparison of Data Transformations features of Google Optimize and Maia by Matillion
    Feature
    Google Optimize
    -
    Ratings
    Maia by Matillion
    8.8
    143 Ratings
    8% above category average
    Simple transformations00 Ratings9.5143 Ratings
    Complex transformations00 Ratings8.2142 Ratings
    Data Modeling
    Comparison of Data Modeling features of Google Optimize and Maia by Matillion
    Feature
    Google Optimize
    -
    Ratings
    Maia by Matillion
    8.4
    135 Ratings
    6% above category average
    Data model creation00 Ratings9.133 Ratings
    Metadata management00 Ratings9.140 Ratings
    Business rules and workflow00 Ratings8.4126 Ratings
    Collaboration00 Ratings7.8127 Ratings
    Testing and debugging00 Ratings7.9128 Ratings
    Data Governance
    Comparison of Data Governance features of Google Optimize and Maia by Matillion
    Feature
    Google Optimize
    -
    Ratings
    Maia by Matillion
    8.2
    23 Ratings
    1% above category average
    Integration with data quality tools00 Ratings8.222 Ratings
    Integration with MDM tools00 Ratings8.220 Ratings
    Best Alternatives
    Google OptimizeMaia by Matillion
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Skyvia
    Score10 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    IBM InfoSphere Information Server
    Score10 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    SolarWinds Task Factory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeMaia by Matillion
    Likelihood to Recommend
    5.0
    (10 ratings)
    8.7
    (145 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (6 ratings)
    Usability
    10.0
    (1 ratings)
    8.5
    (144 ratings)
    Support Rating
    8.7
    (4 ratings)
    7.4
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (131 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Google OptimizeMaia by Matillion
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Matillion
    Great: Need to query simpler APIs, or utilize well known services such as GSheets etc.? Matillion has got some of the best and easiest to use connectors out there. Not so great: Do you need have a competent CI/CD flow that you will be able to update / compare from Matillion as well as other sources at the same time? Good luck, you will need to be extra careful, as you might have to have a deeper dive into your servers Terminal each time you have a git conflict.
    Incentivized
    Read full review
    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Matillion
    • The user interface of your data pipelines makes it easier for people who aren’t as techy as data engineers to observe what's going on.
    • Customer support is quick, not always as efficient as you would want it to be, but still.
    • Nice documentation available.
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Matillion
    • Matillion is brilliant at importing data -- it would be amazing to have more ways to export data, from emailed exports to API pushes.
    • Any Python that takes more than a few lines of code requires an external server to run it. It would be great to have more integration (perhaps in a connected virtual environment) to easily integrate customized code.
    • Troubleshooting server logs requires quite a bit of technical expertise. More human readable detailed error handling would be greatly appreciated.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    No answers on this topic
    Matillion
    With the current experience of Matillion, we are likely to renew with the current feature option but will also look for improvement in various areas including scalability and dependability. 1. Connectors: It offers various connectors option but isn't full proof which we will be looking forward as we grow. 2. Scalability: As usage increase, we want Matillion system to be more stable.
    Incentivized
    Read full review
    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Matillion
    We are able to bring on new resources and teach them how to use Matillion without having to invest a significant amount of time. We prefer looking for resources with any type of ETL skill-set and feel that they can learn Matillion without problem. In addition, the prebuilt objects cover more than 95% of our use cases and we do not have to build much from scratch.
    Read full review
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Matillion
    Overall, I've found Matillion to be responsive and considerate. I feel like they value us as a customer even when I know they have customers who spend more on the product than we do. That speaks to a motive higher than money. They want to make a good product and a good experience for their customers. If I have any complaint, it's that support sometimes feels community-oriented. It isn't always immediately clear to me that my support requests are going to a support engineer and not to the community at large. Usually, though, after a bit of conversation, it's clear that Matillion is watching and responding. And responses are generally quick in coming.
    Incentivized
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    Implementation Rating
    Google
    No answers on this topic
    Matillion
    We were able to control on access and built various enviroment for implementation
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Matillion
    Fivetran offers a managed service and pre-configured schemas/models for data loading, which means much less administrative work for initial setup and ongoing maintenance. But it comes at a much higher price tag. So, knowing where your sweet spot is in the build vs. buy spectrum is essential to deciding which tool fits better. For the transformation part, dbt is purely (SQL-) code-based. So, it is mainly whether your developers prefer a GUI or code-based approach.
    Incentivized
    Read full review
    Scalability
    Google
    No answers on this topic
    Matillion
    We're using Matillion on EC2 instances, and we have about 20 projects for our clients in the same instance. Sometimes, we're struggling to manage schedules for all projects because thread management is not visible, and we can't see the process at the instance level.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    Matillion
    • Matillion has been the backbone of my company's analytical functionalities for 10+ years, so it has a good ROI.
    • The price is ok for what our company built with it, but it starts to be less competitive if the tool is not used at its fullest.
    Incentivized
    Read full review
    ScreenShots

    Maia by Matillion Screenshots

    Screenshot of Matillion's GUI, used to orchestrate jobs with control data flow functionality, automating the ETL process.Screenshot of where structured and semi-structured data can be prepared to create clean data sets that can be used with any BI/reporting/visualization tool of choice. Matillion reads and combines data across a target warehouse external storage, such as S3 or Blob.Screenshot of Matillion's self-validating components, sample and row counts. If a job does fail, the warehouse queue services available with Matillion can be used get an alert to a connected email or Slack account.Screenshot of the SQL component used to run custom scripts from within Matillion. With hundreds of pre-built connectors out of the box, Matillion can handle complex transformation needs.