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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A

    SimpleTexting

    Score7.6 out of 10
    N/ASimpleTexting is an SMS marketing and text messaging service from the company of the same name headquartered in Miami Beach.

    $29

    per month

    Pricing
    Google OptimizeSimpleTexting
    Editions & Modules
    Google Optimize
    Free
    500 credits
    $29
    per month
    1,000 credits
    $49
    per month
    2,000 credits
    $79
    per month
    3,000 credits
    $109
    per month
    7,500 credits
    $229
    per month
    15,000 credits
    $399
    per month
    25,000 credits
    $549
    per month
    50,000 credits
    $899
    per month
    Offerings
    Pricing Offerings
    Google OptimizeSimpleTexting
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google OptimizeSimpleTexting
    Considered Both Products
    Google
    No answer on this topic
    SimpleTexting
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    94%
    Would buy again
    15 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    100%
    Delivers good value for the price
    14 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    94%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    93%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    93%
    Implementation went as expected
    14 Answers
    Features
    Google OptimizeSimpleTexting
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Optimize and SimpleTexting
    Feature
    Google Optimize
    4.9
    8 Ratings
    53% below category average
    SimpleTexting
    -
    Ratings
    a/b experiment testing4.08 Ratings00 Ratings
    Split URL testing2.08 Ratings00 Ratings
    Multivariate testing4.08 Ratings00 Ratings
    Multi-page/funnel testing1.06 Ratings00 Ratings
    Cross-browser testing6.44 Ratings00 Ratings
    Mobile app testing2.72 Ratings00 Ratings
    Test significance1.07 Ratings00 Ratings
    Visual / WYSIWYG editor3.07 Ratings00 Ratings
    Advanced code editor2.07 Ratings00 Ratings
    Page surveys5.02 Ratings00 Ratings
    Visitor recordings10.01 Ratings00 Ratings
    Preview mode3.06 Ratings00 Ratings
    Test duration calculator9.03 Ratings00 Ratings
    Experiment scheduler7.05 Ratings00 Ratings
    Experiment workflow and approval8.93 Ratings00 Ratings
    Dynamic experiment activation6.92 Ratings00 Ratings
    Client-side tests7.04 Ratings00 Ratings
    Server-side tests2.62 Ratings00 Ratings
    Mutually exclusive tests8.02 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Optimize and SimpleTexting
    Feature
    Google Optimize
    7.0
    8 Ratings
    22% below category average
    SimpleTexting
    -
    Ratings
    Standard visitor segmentation6.08 Ratings00 Ratings
    Behavioral visitor segmentation7.06 Ratings00 Ratings
    Traffic allocation control8.07 Ratings00 Ratings
    Website personalization7.07 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Optimize and SimpleTexting
    Feature
    Google Optimize
    8.2
    8 Ratings
    5% below category average
    SimpleTexting
    -
    Ratings
    Heatmap tool2.01 Ratings00 Ratings
    Click analytics9.03 Ratings00 Ratings
    Scroll maps9.02 Ratings00 Ratings
    Form fill analysis8.01 Ratings00 Ratings
    Conversion tracking9.06 Ratings00 Ratings
    Goal tracking8.07 Ratings00 Ratings
    Test reporting7.06 Ratings00 Ratings
    Results segmentation10.04 Ratings00 Ratings
    CSV export9.93 Ratings00 Ratings
    Experiments results dashboard9.97 Ratings00 Ratings
    Best Alternatives
    Google OptimizeSimpleTexting
    Small Businesses
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    EZ Texting
    Score9.1 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    EZ Texting
    Score9.1 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Airship
    Score9.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google OptimizeSimpleTexting
    Likelihood to Recommend
    5.0
    (10 ratings)
    7.6
    (23 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.7
    (4 ratings)
    10.0
    (7 ratings)
    User Testimonials
    Google OptimizeSimpleTexting
    Likelihood to Recommend
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    SimpleTexting
    SimpleTexting has been wonderful for the purposes for which we signed up. We wanted an easy-to-use platform that allowed 2-way texting, assigned a phone number, had the ability to collect phone numbers/contact easily (whether through an import or a user sign-up, spoiler SimpleTexting has both), etc. It has provided all of that and more easily, without a contract. And the platform is so easy to use for our team. One of the only issues we're having is wanting to expand our use of SimpleTexting, and using multiple options for texting (i.e., shortcode, toll-free, landline/business enabling) has been difficult on one account.
    Incentivized
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    Pros
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    SimpleTexting
    • SimpleTexting provides excellent value based on their messaging packages but also by allowing its customers to utilize multiple keywords. This is helpful for our organization because we utilize this software across many different departments.
    • SimpleTexting analytics and reporting is a key strength of the software. The numbers they report weigh heavily on what we determine as a success of un-successful communication campaign.
    • SImpleTexting has excellent customer service available at the click of a button. Their team has always been available and offered solutions when we have had questions or run into a problem.
    Incentivized
    Read full review
    Cons
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    SimpleTexting
    • A lot of glitches and bugs, with promised fixes that keep dragging on for some time.
    • Mobile notifications are very buggy. You have to keep force-closing the app and re-opening it multiple times to get the notifications to refresh.
    • Constant toggling of 'Unread' and 'All' on mobile or desktop to get the notifications to clear and show up as opened, otherwise it will imply it's not read.
    • Also, sometimes new notifications don't show up.
    Incentivized
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    Usability
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    SimpleTexting
    No answers on this topic
    Support Rating
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    SimpleTexting
    With SimpleTexting updating little things here and there almost daily. We reach out to their support team constantly. They have one of the best response rates I have ever experienced! Normally it takes less than a minute to speak to a real person, but even if they are busy they have an answer bot send you articles to see if you can solve the issue yourself first! One of the best support teams ever
    Incentivized
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    Alternatives Considered
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    SimpleTexting
    SimpleTexting is just simple. From the pricing to the interface, it stacks up against the competition by just being as powerful and simple as possible. No extra distractions or confusion. For our company, we wanted texting software that we could easily upsell and integrate into our overall marketing campaigns and SimpleTexting did just that.
    Incentivized
    Read full review
    Return on Investment
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    SimpleTexting
    • Because we are able to reach more people through subscribing, our number of donations has increased and the number of volunteers has increased. We have gone from an average of 5 volunteers an even to 25-30. Our donations increased by 25%.
    Incentivized
    Read full review
    ScreenShots

    SimpleTexting Screenshots

    Screenshot of Send messages to groupsScreenshot of Have 1-on-1 conversationsScreenshot of Text-to-join keywordsScreenshot of Useful, built-in apps