What users are saying about
Top Rated
177 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 177 reviews and ratings
Top Rated
122 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 122 reviews and ratings
Likelihood to Recommend
Google Tag Manager
If you have a marketing department that wants to be agile and measure valuable goals for your company, then GTM is the way to go.You will be able to track almost any event of value that you want on the site (without adding any extra code, thanks to auto-event listener), add new marketing tools if needed in minutes and send events to multiple platforms. This has huge value for your company if you think about it: measuring your efforts quickly and changing course if it is not working can save tons of money. I believe almost anyone who has a site on the internet can benefit from it because of how much time it saves (considering it's even free!).Just beware: GTM opens the door so you can add any piece of code you want. Someone without much experience can overload the site or affect site speed
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Monetate
I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.

Verified User
Project Manager in Marketing
Retail Company, 201-500 employeesFeature Rating Comparison
Security
Google Tag Manager
8.8
Monetate
—
Role-based user permissions
Google Tag Manager
8.8
Monetate
—
Tag Management
Google Tag Manager
7.8
Monetate
—
Tag library
Google Tag Manager
8.6
Monetate
—
Tag variable mapping
Google Tag Manager
8.6
Monetate
—
Ease of writing custom tags
Google Tag Manager
7.2
Monetate
—
Rules-driven tag execution
Google Tag Manager
8.0
Monetate
—
Tag performance monitoring
Google Tag Manager
8.1
Monetate
—
Improved page load times
Google Tag Manager
7.6
Monetate
—
Mobile app tagging
Google Tag Manager
7.0
Monetate
—
Library of JavaScript extensions
Google Tag Manager
7.4
Monetate
—
Data Management & Integrity
Google Tag Manager
8.4
Monetate
—
Event tracking
Google Tag Manager
9.7
Monetate
—
Mobile event tracking
Google Tag Manager
8.6
Monetate
—
Data distribution management
Google Tag Manager
8.1
Monetate
—
Universal data layer
Google Tag Manager
8.6
Monetate
—
Automated error checking
Google Tag Manager
6.8
Monetate
—
Pros
Google Tag Manager
- Code injection is simplified with Tag Manager. Facebook Pixel, Google Analytics, Marketo Munchkin, HubSpot tracking, Hotjar, CallRail, the list goes on. One stop, no constantly bugging the devs to install new code.
- Need to track onsite events? Build a single listener or trigger, and apply that trigger to countless different applications. A user form fill can trigger an AdWords and Facebook conversion, tag a Hotjar recording, signal deployment of a pop-up or just about anything else javascript-driven.
- GTM is basically coding light. For non-developers who might be terrified of GitHub, it makes features like version control, forking/branches and draft / deploy mode approachable.
Director of Digital Marketing
EmberTribeMarketing and Advertising, 11-50 employees
Monetate
- You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
- If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
- The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
- The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.
Email Marketing Analyst
PositecMarketing and Advertising, 51-200 employees
Cons
Google Tag Manager
- There is no real tutorial for GTM, and the one that exists in google analytics academy is very basic. Google should create a library or a document that specifies how to use each of the elements available in GTM. Earlier today I was trying to use a feature for a GA tag that I've never used before, but couldn't find any information about it.
- They are not great at integrating with Facebook. FB is one of the most popular platforms for advertising, they should have created a specific Facebook tag by now to help marketer with their tracking.
- It's hard to connect several actions taken by the same person in 1 tag. For example, there is no easy way of tagging a multiple step action. Each tag will fire individually on each action instead of firing on conditions.

Verified User
Strategist in Marketing
Marketing and Advertising Company, 11-50 employeesMonetate
- Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
- A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.

Verified User
Employee in Product Management
Retail Company, 201-500 employeesLikelihood to Renew
Google Tag Manager
Google Tag Manager 10.0
Based on 6 answers
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.

Verified User
Employee in Marketing
Education Management Company, 51-200 employeesMonetate
Monetate 8.2
Based on 24 answers
I had never worked within a company that had a tool like this. It made my life as a designer and a creative manager much easier with it's easy to use interface and limitless possibilities in terms of creative. I would highly recommend taking Monetate for a test drive, you will not be disappointed.

Verified User
Manager in Corporate
Retail Company, 10,001+ employeesUsability
Google Tag Manager
Google Tag Manager 9.9
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.

Verified User
Employee in Marketing
Education Management Company, 51-200 employeesMonetate
Monetate 7.5
Based on 15 answers
Part of what I love about Monetate is how intuitive the tool is. Very very easy to use - based on the basics - Who/What/When/Where concept. Anyone can jump right in and start using the tool. And very easy to copy campaigns and tweak to continue to build experiences. We recently added Monetate on mobile and similar experience - easy to jump back and forth between platforms. Also love the analytics dashboard...easily quantifiable and easy to get tidbits that are digestible for others not as familiar with tool.

Verified User
Manager in Other
Apparel & Fashion Company, 10,001+ employeesSupport Rating
Google Tag Manager
Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Director of Innovation
Cardinal PathInternet, 51-200 employees
Monetate
Monetate 8.2
Based on 16 answers
Monetate support team meets with use weekly, answers emails daily and promptly. They are proactive about getting answers for us when we need it and offering suggestions based on observations they have or learnings they want to share from other partners. Monetate's support is top notch.
Marketing Manager - Internal Channel, Testing and Personalization
Walgreens.comRetail, 10,001+ employees
Online Training
Google Tag Manager
Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Director of Innovation
Cardinal PathInternet, 51-200 employees
Monetate
No score
No answers yet
No answers on this topic
Implementation Rating
Google Tag Manager
Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
Front End Web Developer
New PigInformation Technology and Services, 201-500 employees
Monetate
Monetate 8.4
Based on 4 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Director of E-Commerce, VF Sportswear
VF CorporationRetail, 501-1000 employees
Alternatives Considered
Google Tag Manager
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
Marketing Manager, HMX
Harvard Medical SchoolHigher Education, 501-1000 employees
Monetate
N/A This is my first time using a tool like this so I cannot compare however I don't see any need to try anything else. The team is helpful, the tool works and they resolve any concerns or issues when they do come up
Senior Online Merchandiser
Sur La TableRetail, 1001-5000 employees
Return on Investment
Google Tag Manager
- The google tag manager certainly generated an increase in the ROI of our clients, because, with the agility in the management of tags, it was possible to reduce the IT queue, and now the management of the tags happens to be done by the Marketing and media area itself.
- Reduction of an IT staff
- Saving time in organizing hundreds of tags in the backend and starting to use the GTM, everything was centralized in one place

Verified User
Consultant in Information Technology
Marketing and Advertising Company, 201-500 employeesMonetate
- In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
- Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.

Verified User
Project Manager in Marketing
Apparel & Fashion Company, 1001-5000 employeesPricing Details
Google Tag Manager
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Monetate
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional