What users are saying about
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144 Ratings
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Top Rated
110 Ratings

Google Tag Manager

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144 Ratings
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Score 9.1 out of 101

Monetate

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Top Rated
110 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Google Tag Manager

If your site has been using plugins to inject tracking or javascript deployment, they are likely adding unnecessary bloat. If the lag time to get new tracking in place feels like an Ice Age because marketers have to talk to developers and then get in line, there's a faster way. If you want to have a single place to check for whether tracking is installed that ISN'T the source code, GTM is your friend.
And you can't beat the price.
J.P. VanderLinden profile photo

Monetate

I've used different testing systems, and Monetate is simple-to-use. I've been able to train interns who'd previously had little experience, too. More complicated tests require web dev. I'd like to be able to "safely" shift and style elements in a WYSIWYG interface, but the interface provides most of what I want.
No photo available

Feature Rating Comparison

Security

Google Tag Manager
9.0
Monetate
Role-based user permissions
Google Tag Manager
9.0
Monetate

Tag Management

Google Tag Manager
7.8
Monetate
Tag library
Google Tag Manager
8.0
Monetate
Tag variable mapping
Google Tag Manager
8.5
Monetate
Ease of writing custom tags
Google Tag Manager
8.2
Monetate
Rules-driven tag execution
Google Tag Manager
8.2
Monetate
Tag performance monitoring
Google Tag Manager
7.3
Monetate
Improved page load times
Google Tag Manager
7.6
Monetate
Mobile app tagging
Google Tag Manager
7.8
Monetate
Library of JavaScript extensions
Google Tag Manager
7.2
Monetate

Data Management & Integrity

Google Tag Manager
8.5
Monetate
Event tracking
Google Tag Manager
9.4
Monetate
Mobile event tracking
Google Tag Manager
8.7
Monetate
Data distribution management
Google Tag Manager
7.6
Monetate
Universal data layer
Google Tag Manager
9.0
Monetate
Automated error checking
Google Tag Manager
7.7
Monetate

Pros

Google Tag Manager

  • GTM does a very good job in updating their predetermined triggers. Every so often they will add a new trigger that they see is needed. For example, the latest update was a Youtube trigger, element visibility trigger and scroll depth trigger. This helps in keeping up with digital marketing trends and tracking.
  • There is a fairly good integration with other Google products like Google Analytics (of course), Google Optimize and Adwords. For example, GTM makes it easy to set up A/B testing with Optimize, since a there is a specific tag created for that.
  • Having the option to create DOM variables and using them in the tags opens a world of possibility for tagging.
No photo available

Monetate

  • Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
  • Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
  • We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!
No photo available

Cons

Google Tag Manager

  • The user interface could be improved
  • Support for A/B or multivariate tests, which often require synchronous tags, are not supported
  • Complex collaboration/approval workflows are not supported
Stéphane Hamel profile photo

Monetate

  • Technicality: While not exactly something Monetate can fix, most of our tests require development from our team or the Monetate team. As a business user, it would be nice to be able to create my own campaigns outside of a development queue.
No photo available

Likelihood to Renew

Google Tag Manager

Google Tag Manager 10.0
Based on 6 answers
I was very pleased with the product. I gave an 8 because I have not experienced other products
Erin Colvin profile photo

Monetate

Monetate 8.2
Based on 24 answers
It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.
Parker Block profile photo

Usability

Google Tag Manager

Google Tag Manager 9.7
Based on 3 answers
Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.
No photo available

Monetate

Monetate 7.8
Based on 9 answers
Overall it is a very useful and intuitive tool that allows to perform a variety of marketing tasks.
Irina Danilova profile photo

Support

Google Tag Manager

Google Tag Manager 9.1
Based on 1 answer
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
Stéphane Hamel profile photo

Monetate

Monetate 8.2
Based on 9 answers
Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.
Parker Block profile photo

Online Training

Google Tag Manager

Google Tag Manager 7.3
Based on 1 answer
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
Stéphane Hamel profile photo

Monetate

No score
No answers yet
No answers on this topic

Implementation

Google Tag Manager

Google Tag Manager 9.8
Based on 2 answers
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
David Gailey profile photo

Monetate

Monetate 8.5
Based on 3 answers
Make sure that your feeds into Monetate are thoroughly QA'd
Parker Block profile photo

Alternatives Considered

Google Tag Manager

BrightTag, Qubit, SuperTag and Tealium all have great products, without a question, and they're are great for organizations with very specific tagging needs. With that said, Google has a history of building phenomenal products - Google AdWords, Google Analytics, etc. and their systems always work well together. With Google Tag Manager having a strong integration with their existing products and having no cost to start the choice was easy for our organization. Google Tag Manager has our needs covered and with it, we are able to deploy tags across multiple sites with ease. I would recommend it to anyone
Dan Antonson profile photo

Monetate

Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.
No photo available

Return on Investment

Google Tag Manager

  • Accelerates implementation of site features and analytics.
  • Gets IT out of the way.
  • Allows for the testing of new features before launching.
  • Maintains a history of changes to the site.
  • Is an easier way for marketers to get up the learning curve on site analytics and other features.
Brian Massey profile photo

Monetate

  • In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
  • Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.
No photo available

Pricing Details

Google Tag Manager

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Monetate

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

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