Google Tag Manager vs Monetate | TrustRadius

What users are saying about

Score 9.1 out of 10

Based on 151 reviews and ratings

Score 8.6 out of 10

Based on 122 reviews and ratings

Feature Rating Comparison

Google Tag Manager

8.9

Monetate

—

Role-based user permissions

8.9

—

Google Tag Manager

7.9

Monetate

—

Tag library

8.2

—

Tag variable mapping

8.4

—

Ease of writing custom tags

8.4

—

Rules-driven tag execution

8.4

—

Tag performance monitoring

7.1

—

Improved page load times

7.3

—

Mobile app tagging

7.9

—

Library of JavaScript extensions

7.3

—

Google Tag Manager

8.6

Monetate

—

Event tracking

9.4

—

Mobile event tracking

8.9

—

Data distribution management

7.9

—

Universal data layer

9.1

—

Automated error checking

7.8

—

Pros

Tag Manager is a Google product, so works well with other Google Products.
Tag Manager has a large user base and features a wide collection of knowledge in the documentation.
Tag Manager can be configured to fire on all pages, some pages or no pages, depending on your needs.
Tag Manager is simple to learn and use.

Read full review

Verified User

Employee in Marketing

Education Management Company, 51-200 employees

View all 48 answers on this topic

You can test virtually ANYTHING on your website. Once you know what you're doing, it is really easy to upload assets and really customize the details of your test.
If you have multiple websites, you can keep all of your website tests separate - for example, we manage two separate brands, both which have 3 environments we can set up tests in: development, staging, and production environments. So, we can easily manage 6 separate test groups and store the various content in the proper section, very easily.
The design is really clean and easy to navigate. It is easy to organize and filter your experiments, you can tag them to make filtering a lot easier (especially when you have a bunch of experiments running at the same time), and the simple function of duplicating an experiment makes minor changes to a grand experiment SO much quicker.
The Monetate Inspector tool (I could be using the wrong word, sorry!) also allows you to far more easily identify the unique ID of an experiment so you can find it in Monetate and make any desired changes rather than sifting one by one through your various experiments trying to figure out which one you mean to edit.

Read full review

Steffany Winkelmann

Email Marketing Analyst

PositecMarketing and Advertising, 51-200 employees

View all 78 answers on this topic

Cons

Tag Manager is required to be installed in two parts: one in your opening Head tag and once again below the footer .
It can be simple to add several extra scripts and lose track of which scripts are important and which can be removed.

Read full review

Verified User

Employee in Marketing

Education Management Company, 51-200 employees

View all 48 answers on this topic

Monetate can be difficult to learn at first. I think having a clear way to access how-to guides or videos would help employees learn the tool faster.
A small criticism but Monetate doesn't allow you to delete any experiences. It can make the platform a bit messy because there are times where we practice creating experiences and now they can't be deleted.

Read full review

Verified User

Employee in Product Management

Retail Company, 201-500 employees

View all 78 answers on this topic

Likelihood to Renew

Google Tag Manager 10.0

Based on 6 answers

Google Tag Manager has some strong capabilities in simplifying the addition of features and analytics to a site. However, it can obscure code making it difficult to debug problems. It also allows changes to the site that can break certain it for browsers. With great power comes great responsibility.

Read full review

Conversion Scientist™

Conversion Sciences LLC

View all 6 answers on this topic

Monetate 8.2

Based on 24 answers

It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.

Read full review

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

View all 24 answers on this topic

Usability

Google Tag Manager 9.8

Based on 3 answers

Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.

Read full review

Verified User

Employee in Marketing

Education Management Company, 51-200 employees

View all 3 answers on this topic

Monetate 7.7

Based on 15 answers

The fact that the multiple members of team uses it almost daily and has dozens of campaigns going says it all

Read full review

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

View all 15 answers on this topic

Support

Google Tag Manager 9.1

Based on 1 answer

It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.

Read full review

Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

View all 1 answers on this topic

Monetate 8.2

Based on 15 answers

It is a great system which is very user-friendly and the support is very helpful. I am proud to use Monetate.

Read full review

UX Co-ordinator

N Brown GroupRetail, 1001-5000 employees

View all 15 answers on this topic

Online Training

Google Tag Manager 7.3

Based on 1 answer

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

Read full review

Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Ask the community to sound off

Implementation

Google Tag Manager 9.8

Based on 2 answers

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

Read full review

Front End Web Developer

New PigInformation Technology and Services, 201-500 employees

View all 2 answers on this topic

Monetate 8.5

Based on 3 answers

Make sure that your feeds into Monetate are thoroughly QA'd

Read full review

Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

View all 3 answers on this topic

Alternatives Considered

BrightTag, Qubit, SuperTag and Tealium all have great products, without a question, and they're are great for organizations with very specific tagging needs. With that said, Google has a history of building phenomenal products - Google AdWords, Google Analytics, etc. and their systems always work well together. With Google Tag Manager having a strong integration with their existing products and having no cost to start the choice was easy for our organization. Google Tag Manager has our needs covered and with it, we are able to deploy tags across multiple sites with ease. I would recommend it to anyone

Read full review

Web Analyst

Collegis EducationEducation Management, 51-200 employees

View all 48 answers on this topic

N/A This is my first time using a tool like this so I cannot compare however I don't see any need to try anything else. The team is helpful, the tool works and they resolve any concerns or issues when they do come up

Read full review

Jenna Schweizer

Senior Online Merchandiser

Sur La TableRetail, 1001-5000 employees

View all 78 answers on this topic

Return on Investment

Hard to quantify. Google Tag Manager is a tool for website managers, allowing everything else to be more easily implemented.

Read full review

Verified User

Strategist in Marketing

Facilities Services Company, 51-200 employees

View all 48 answers on this topic

We have only been using Monetate for about 1 month and are still working on trying to evaluate our ROI.

Read full review

Verified User

Employee in Marketing

Retail Company, 201-500 employees

View all 78 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Rating Summary

Add comparison