Google Tag Manager vs Monetate | TrustRadius

What users are saying about

Score 9.1 out of 10

Based on 144 reviews and ratings

Score 8.6 out of 10

Based on 110 reviews and ratings

Feature Rating Comparison

Google Tag Manager

9.0

Monetate

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Role-based user permissions

9.0

—

Google Tag Manager

7.8

Monetate

—

Tag library

8.0

—

Tag variable mapping

8.5

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Ease of writing custom tags

8.2

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Rules-driven tag execution

8.2

—

Tag performance monitoring

7.3

—

Improved page load times

7.6

—

Mobile app tagging

7.8

—

Library of JavaScript extensions

7.2

—

Google Tag Manager

8.5

Monetate

—

Event tracking

9.4

—

Mobile event tracking

8.7

—

Data distribution management

7.6

—

Universal data layer

9.0

—

Automated error checking

7.7

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Pros

GTM does a very good job in updating their predetermined triggers. Every so often they will add a new trigger that they see is needed. For example, the latest update was a Youtube trigger, element visibility trigger and scroll depth trigger. This helps in keeping up with digital marketing trends and tracking.
There is a fairly good integration with other Google products like Google Analytics (of course), Google Optimize and Adwords. For example, GTM makes it easy to set up A/B testing with Optimize, since a there is a specific tag created for that.
Having the option to create DOM variables and using them in the tags opens a world of possibility for tagging.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 11-50 employees

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Our Monetate team is amazing! They taught us well, are quick to answer questions, and are very organized to keep us on track.
Simple-to-use interface makes it easy for business users to set up experiences with little to no web dev assistance.
We've gotten some great ideas out of the Insight reports our team has provided. Some of them we tested already, and others inspired even more ideas!

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Verified User

Project Manager in Marketing

Retail Company, 201-500 employees

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Cons

The user interface could be improved
Support for A/B or multivariate tests, which often require synchronous tags, are not supported
Complex collaboration/approval workflows are not supported

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Technicality: While not exactly something Monetate can fix, most of our tests require development from our team or the Monetate team. As a business user, it would be nice to be able to create my own campaigns outside of a development queue.

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Verified User

Project Manager in Marketing

Apparel & Fashion Company, 1001-5000 employees

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Likelihood to Renew

Google Tag Manager 10.0

Based on 6 answers

I was very pleased with the product. I gave an 8 because I have not experienced other products

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Marketing Consultant

Cavitte ConsultingMarketing and Advertising, 11-50 employees

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Monetate 8.2

Based on 24 answers

It is a technology that is being used on a daily basis by the team. So it has real value rather than just "potential" value. Monetate continues to roll out new functionality, and, while not cheap, is cost effective.

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Usability

Google Tag Manager 9.7

Based on 3 answers

Google Tag Manager, like other Google products, is focused on user-friendliness. All buttons are clearly labeled, documentation is thorough and plenty of tutorials exist to help answer any questions. The layout and menus in Tag Manager are clearly labeled and consistent with other Google products.

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Verified User

Employee in Marketing

Education Management Company, 51-200 employees

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Monetate 7.8

Based on 9 answers

Overall it is a very useful and intuitive tool that allows to perform a variety of marketing tasks.

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Marketing email coordinator (part time contract project)

Scenic USARetail, 51-200 employees

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Support

Google Tag Manager 9.1

Based on 1 answer

It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP).In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

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Monetate 8.2

Based on 9 answers

Very responsive and proactive support team. There never seems to be a bandwidth issue on their end to address our questions or issues.

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Online Training

Google Tag Manager 7.3

Based on 1 answer

I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.

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Stéphane Hamel

Director of Innovation

Cardinal PathInternet, 51-200 employees

View all 1 answers on this topic

No score

No answers yet

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Implementation

Google Tag Manager 9.8

Based on 2 answers

Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.

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Front End Web Developer

New PigInformation Technology and Services, 201-500 employees

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Monetate 8.5

Based on 3 answers

Make sure that your feeds into Monetate are thoroughly QA'd

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Director of E-Commerce, VF Sportswear

VF CorporationRetail, 501-1000 employees

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Alternatives Considered

BrightTag, Qubit, SuperTag and Tealium all have great products, without a question, and they're are great for organizations with very specific tagging needs. With that said, Google has a history of building phenomenal products - Google AdWords, Google Analytics, etc. and their systems always work well together. With Google Tag Manager having a strong integration with their existing products and having no cost to start the choice was easy for our organization. Google Tag Manager has our needs covered and with it, we are able to deploy tags across multiple sites with ease. I would recommend it to anyone

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Web Analyst

Collegis EducationEducation Management, 51-200 employees

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Monetate is quite a bit farther ahead than Adobe Test & Target as far as usability goes, but Adobe has better reporting and is a better "power-user" tool. Optimizely had a fantastic system for A/B testing, but no merchandising solutions.

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Verified User

Executive in Marketing

Music Company, 11-50 employees

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Return on Investment

Accelerates implementation of site features and analytics.
Gets IT out of the way.
Allows for the testing of new features before launching.
Maintains a history of changes to the site.
Is an easier way for marketers to get up the learning curve on site analytics and other features.

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Conversion Scientist™

Conversion Sciences LLC

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In many cases we have seen high lift in test scenarios very quickly, which helped us to move these better improvements to product faster.
Monetate has also helped us to asses changes that won't work. There is less risk with Monetate when you can test a hypothesis out first.

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Verified User

Project Manager in Marketing

Apparel & Fashion Company, 1001-5000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Additional Pricing Details

—

Rating Summary

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