Google Tag Manager vs. Woopra

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Tag Manager
Score 8.4 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A
Woopra
Score 5.8 out of 10
Enterprise companies (1,001+ employees)
Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.
$80
per month
Pricing
Google Tag ManagerWoopra
Editions & Modules
No answers on this topic
Pro
$999.00
per month
Offerings
Pricing Offerings
Google Tag ManagerWoopra
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Google Tag ManagerWoopra
Considered Both Products
Google Tag Manager

No answer on this topic

Woopra
Chose Woopra
Woopra has comprehensive reporting tools, though I'm not too familiar with other tools.
Chose Woopra
I do not know how to compare these to other such tools, as I only use analytics tools that do not collect PII for security purposes. I would not call this an analytics tool though, but rather a product quality measurement tool—it allows you to easily see high level data and …
Top Pros
Top Cons
Features
Google Tag ManagerWoopra
Security
Comparison of Security features of Product A and Product B
Google Tag Manager
9.8
53 Ratings
13% above category average
Woopra
-
Ratings
Role-based user permissions9.853 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Google Tag Manager
8.1
64 Ratings
1% above category average
Woopra
-
Ratings
Tag library7.859 Ratings00 Ratings
Tag variable mapping8.052 Ratings00 Ratings
Ease of writing custom tags7.563 Ratings00 Ratings
Rules-driven tag execution8.358 Ratings00 Ratings
Tag performance monitoring7.855 Ratings00 Ratings
Page load times8.346 Ratings00 Ratings
Mobile app tagging8.432 Ratings00 Ratings
Library of JavaScript extensions8.735 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Google Tag Manager
9.0
64 Ratings
8% above category average
Woopra
-
Ratings
Event tracking9.961 Ratings00 Ratings
Mobile event tracking9.844 Ratings00 Ratings
Data distribution management8.639 Ratings00 Ratings
Universal data layer8.755 Ratings00 Ratings
Automated error checking7.944 Ratings00 Ratings
Best Alternatives
Google Tag ManagerWoopra
Small Businesses
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 8.8 out of 10
FullStory
FullStory
Score 8.4 out of 10
Medium-sized Companies
Adobe Experience Platform Launch
Adobe Experience Platform Launch
Score 8.8 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.7 out of 10
Whatfix
Whatfix
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Tag ManagerWoopra
Likelihood to Recommend
9.7
(68 ratings)
7.0
(16 ratings)
Likelihood to Renew
10.0
(6 ratings)
9.0
(7 ratings)
Usability
9.3
(13 ratings)
9.0
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.3
(11 ratings)
10.0
(1 ratings)
Online Training
7.3
(1 ratings)
-
(0 ratings)
Implementation Rating
9.8
(2 ratings)
10.0
(1 ratings)
User Testimonials
Google Tag ManagerWoopra
Likelihood to Recommend
Google
Google Tag Manager is well suited when the marketer or marketing team does not work closely with the developers. In this scenario, it means that the marketer can deploy 3rd party tools such as live chat widgets, advertising pixels, and much more themselves in a timely manner. Google Tag Manager may be less relevant in an organization where the marketer is also the developer or has a strong development background, where they can implement the 3rd party tags directly on the site when they need. But even in this instance, there's still great benefit in using Google Tag Manager.
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Woopra
My rating of Woopra is the absolute best possible. I would recommend them to anyone looking for an analytics website that prefers a visual interface and a beautiful design. I have not encountered any problems using their app -- ZERO! Their integration with other marketing software, such as MailChimp, helps our company zero in on our marketing campaigns and gives us the information we need to make better choices. I LOVE Woopra and think they are the best out there! I have used other websites and there is no comparison!
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Pros
Google
  • Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
  • In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
  • Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
  • Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
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Woopra
  • Woopra tracks *individual users and customer accounts*. It cannot be understated how important this is. Google Analytics and other low cost solutions only sample users and provide aggregate data. For enterprise sales, this is critical. Likewise, for product managers trying to segment product usage by types of accounts, this is incredibly useful.
  • Woopra updates user analytics in real time. This is critical in a sales context as you want to be able to follow up quickly on opportunities. Likewise, it is useful for customer success as they can see usage in real time for an individual they are supporting.
  • Woopra has the most turnkey integrations of any web analytics solution on the market. By far the most useful are Marketo, SalesForce, and Slack, but there are several more we didn't tap into. While any solution worth its salt has an API, Woopra's integrations usually require a login and/or API key, and you are good to go. Here is the current list: https://www.woopra.com/appconnect/.
  • Woopra enables B2B product managers to track product and feature usage by revenue, not just clicks. Again, in a B2B context, this is critical, as there are high-value users and low-value users. Knowing the difference is critical.
  • Woopra's implementation is super simple. We were able to set it up with a couple of hours of one frontend developer and some help from our product intern.
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Cons
Google
  • There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
  • Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
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Woopra
  • User explorer could get some upgrades. It has sometimes been difficult to filter some actions, or groups of actions or combine filters.
  • Can add more cards to the live dashboard.
  • More context data on the user, the device being used, etc.
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Likelihood to Renew
Google
Google Tag Manager makes tracking traffic to our websites effortless, which enables our developers to focus on other tasks. Setting up a new instance takes only minutes and additional scripts can be added/modified without touching the source code of a site in production. This enables our marketing directors to coordinate tests and experiments with minimal effort.
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Woopra
We just really like the tool. There are lots of us using it internally... from Product, to marketing, to customer service, to optimization team, to traffic acquisition, to Executives. Really helps us answer questions about how well things are going, and what is not going well.
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Usability
Google
Google Tag Manager is the definition of a learning curve. At the beginning, you can barely do the minimum and it can seem questionable as to why you would use it. However, as users begin to learn its offerings and see how it can do much more, they will have a moment where GTM becomes a tool that empowers their ability to track and efficiently collect data for important business questions.
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Woopra
The UI and reports are great overall. Creating reports just requires a few too many screens and clicks. Also dashboard tiles can't be resized. Both of these are easy items that are being addressed
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Support Rating
Google
It depends wether you are seeking official support from Google itself, in which case it would be rated very low because it's not their business model, they would rather have you work with one of their Google Analytics Certified Partner (GACP). In terms of self-served support, Google offer extensive documentation at https://developers.google.com/tag-manager/, recently revamped training (https://analyticsacademy.withgoogle.com/course05/preview), has active forums and user community (https://plus.google.com/u/0/communities/104865292981489764063) which can typically answer even the most advanced questions.
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Woopra
Team was always responsive and helpful with special use cases.
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Online Training
Google
I thought there was a little bit too much emphasis on AdWords stuff, not enough on the generic application of GTM.
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Woopra
No answers on this topic
Implementation Rating
Google
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
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Woopra
Compared to other products, the support was a small effort. We only had part time contributions from a product management intern and front end developer.
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Alternatives Considered
Google
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
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Woopra
Woopra is much easier to setup and use than Google Analytics. I've spent hours trying to create custom reports in Google Analytics. Woopra does not take this much time to get solid reporting for our site. If you need something that tracks marketing efforts then Google Analytics will likely be a better fit.
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Return on Investment
Google
  • GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
  • With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
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Woopra
  • Really helped us begin to segment our users based on their engagement and retention.
  • Helped increase retention by about 1.5% after about 5 months of implementation (don't shoot the messenger if your team can't implement that quickly).
  • I felt like it had great potential to create a pipeline between sales and the CSM, but I had trouble getting the sales team to implement it properly as they had their noses deep in calls and emails (they struggle entering notes in SalesForces as well, so it's more a company specific problem).
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ScreenShots

Woopra Screenshots

Screenshot of Screenshot of Screenshot of People Profiles - Understand Individual Users from Every AngleScreenshot of Journey Analytics Reports - Uncover critical obstacles and opportunities at every point in the customer experience - from campaign conversions to product engagement.Screenshot of Trends Analytics Reports - Analyze the growth of any metric over time and uncover the hidden forces that drive performance.Screenshot of Retention Analytics Reports - Measure the engagement of features and actions over time to proactively reduce churn and identify the behaviors that drive success.