Google Trends is a search engine optimization software solution offered by .
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Social Suite by Reputation.com
Score9.4 out of 10
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The Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.
Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are many great features that we like about NUVI. We initially purchased this tool just for listening/monitoring but have learned to do so much more with it.
I really enjoy the "stream" feature and love the reports that NUVI creates.
The dashboards for each monitor is also very easy and friendly to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have just gotten out of my contract and NUVI was very nice to extend more help to me in finding out ways the tool could be useful, but at this point, I declined as I've already spent months using it and still having difficulty. Perhaps for some other businesses or people, this is the perfect tool, just didn't work for me
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
NUVI provided us with a more in-depth analysis of what we wanted to see and what we didn't know we needed to see. There is also the advantage of being able to do everything by using one product (NUVI) instead of having to using several different products to accomplish one set of tasks. It also helps that NUVI is much more engaging and appealing to look at
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
Happier clients - With greater efficiency comes faster turn around times and happier clients.
