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Google Universal Analytics (discontinued) vs. ManageEngine OpManager

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    ManageEngine OpManager

    Score8.5 out of 10
    N/AManageEngine's OpManager is network performance monitoring software.

    $95

    per year

    Pricing
    Google Universal Analytics (discontinued)ManageEngine OpManager
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Standard Edition
    $245
    for 10 devices
    Professional Edition
    $345
    for 10 devices
    Enterprise Edition
    11,545
    for 250 devices
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)ManageEngine OpManager
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup fee$245 per installation
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)ManageEngine OpManager
    Considered Both Products
    Discontinued Products
    No answer on this topic
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    98%
    Would buy again
    43 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    43 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    100%
    Happy with the feature set
    44 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    97%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    98%
    Implementation went as expected
    43 Answers
    Features
    Google Universal Analytics (discontinued)ManageEngine OpManager
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and ManageEngine OpManager
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    ManageEngine OpManager
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Network Performance Monitoring
    Comparison of Network Performance Monitoring features of Google Universal Analytics (discontinued) and ManageEngine OpManager
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    ManageEngine OpManager
    8.5
    45 Ratings
    7% above category average
    Automated network device discovery00 Ratings8.944 Ratings
    Network monitoring00 Ratings9.242 Ratings
    Baseline threshold calculation00 Ratings7.441 Ratings
    Alerts00 Ratings9.244 Ratings
    Network capacity planning00 Ratings7.333 Ratings
    Packet capture analysis00 Ratings8.930 Ratings
    Network mapping00 Ratings8.334 Ratings
    Customizable reports00 Ratings8.643 Ratings
    Wireless infrastructure monitoring00 Ratings7.731 Ratings
    Hardware health monitoring00 Ratings9.245 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)ManageEngine OpManager
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Auvik
    Score8.8 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    PingPlotter
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Nmap
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)ManageEngine OpManager
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.6
    (45 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.0
    (3 ratings)
    Usability
    9.0
    (5 ratings)
    8.9
    (12 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.1
    (7 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)ManageEngine OpManager
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    Manage Engine OpManager is better suited to serve server and network admins at organization to monitor their servers and network devices. It helps us with compliance with the reports available like utilization reports and capacity planning reports. It helps you to keep track of what all process are consuming the resources. It helps you in monitoring what is happening in your switches, routers and firewall
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • It measures the CPU utilization of hosts, the network bandwidth utilization of links, and other aspects of the operation
    • It often sends messages—sometimes called watchdog messages—over the network to each host to verify if it is responsive to requests.
    • Set Up Notifications And Reports.
    • OpManager offers a set of advantages that allow it to adapt to the needs of the company, guaranteeing effective monitoring of the application networks used in our organization.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • Alerts has to be configured correctly otherwise unnecessary bombarding of alerts can cause inconvenience.
    • The server on which ManageEngine OpManager is to be deployed should have higher resources as monitoring a large number of devices may slow down the performance of the system.
    • Configuring the advanced features may require a learning curve.
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    This product works very well for our organization, and it would be hard to not have a tool like this going forward
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    The rating I provided is based on the product quality, experience (I have been using OpManager for almost the last 4 years), and relevance of the information/response I generated through Manage Engine OpManager. I have also received good support from OpManager.
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    At first, we were not able to add our Avaya switches to the configuration backup module, our partner tried to help, but they did not find the solution, we had one remote session with tech support of ME and they solve the problem.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    During our competitive analysis, we found ManageEngine OpManager was not expensive compared to other vendors. At the same time, there was no compromise on the features such as customized reporting or configuring alerts per our clientele's unique requirements. These are our client words "Other vendors ask us to pay more $$$ for enabling additional email alerts".
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    ManageEngine A Div of Zoho Corporation Pvt Ltd
    • I don't know if you can calculate ROI with a monitoring solution, there are more factors to calculate.
    • We found a really big problem with a network switch (faulty transceiver) in a trunk configuration with OPManager. this caused us serial troubles with the overall network stability.
    • We are loosing around € 3.000 to 5.000 per hour if our network is not working so this was a great help to fix this issue
    • Our label printers are really important to monitoring in our warehouse system, this makes OPManager a great solution for that
    Read full review
    ScreenShots

    ManageEngine OpManager Screenshots

    Screenshot of OpManager's DashboardScreenshot of OpManager's realtime graphsScreenshot of a device snapshot page in OpManagerScreenshot of Alarms in OpManager