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Google Universal Analytics (discontinued) vs. MediaValet

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    MediaValet

    Score8.8 out of 10
    N/AMediaValet’s Digital Asset Management platform makes enterprise digital libraries accessible, discoverable, and shareable to the organization's entire ecosystem – globally.N/A
    Pricing
    Google Universal Analytics (discontinued)MediaValet
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)MediaValet
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)MediaValet
    Considered Both Products
    Discontinued Products
    No answer on this topic
    MediaValet
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    97%
    Would buy again
    36 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    30 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    97%
    Happy with the feature set
    36 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    96%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    100%
    Implementation went as expected
    25 Answers
    Features
    Google Universal Analytics (discontinued)MediaValet
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and MediaValet
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    MediaValet
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Google Universal Analytics (discontinued) and MediaValet
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    MediaValet
    7.2
    12 Ratings
    1% above category average
    Dashboards00 Ratings7.211 Ratings
    Standard reports00 Ratings7.79 Ratings
    Custom reports00 Ratings6.88 Ratings
    Data exportability00 Ratings7.710 Ratings
    Content analytics00 Ratings6.710 Ratings
    DAM Features
    Comparison of DAM Features features of Google Universal Analytics (discontinued) and MediaValet
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    MediaValet
    7.7
    22 Ratings
    6% below category average
    Uploading assets00 Ratings8.321 Ratings
    Downloading assets00 Ratings8.322 Ratings
    Categories00 Ratings8.721 Ratings
    Asset storage00 Ratings9.120 Ratings
    Asset sharing00 Ratings8.121 Ratings
    Asset search00 Ratings8.321 Ratings
    Tagging system00 Ratings8.520 Ratings
    Content editing00 Ratings6.615 Ratings
    Metadata00 Ratings7.012 Ratings
    Collections00 Ratings8.315 Ratings
    User access00 Ratings8.519 Ratings
    DAM Integrations00 Ratings7.910 Ratings
    DAM API00 Ratings6.48 Ratings
    Workflow automations00 Ratings5.610 Ratings
    Related asset discovery00 Ratings6.713 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)MediaValet
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Adobe Bridge
    Score8.5 out of 10
    Medium-sized Companies
    Lead Forensics
    Score9 out of 10
    Cloudinary
    Score9 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Acquia DAM (Widen)
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)MediaValet
    Likelihood to Recommend
    8.0
    (55 ratings)
    9.9
    (37 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.8
    (4 ratings)
    Usability
    9.0
    (5 ratings)
    8.1
    (5 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.5
    (5 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    8.6
    (2 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)MediaValet
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    MediaValet
    MediaValet is well suited for DAM specific use cases, it provides robust features and functionality for sorting, segmenting and searching data so team members can easily access what they are looking for without knowing the platform. We find our Sales and Marketing teams both love this software for keeping marketing assets properly organized and available on demand whenever it's needed. This DAM solution is one of the most advanced out there and well suited for large teams looking to break silos.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    MediaValet
    • We love Portals, as a means of creating, editing and sending collections of pictures
    • The tagging system allows for end users to find our photos, without knowing where we put them
    • The system is quick
    • Apart from our initial edit for size, customers gets full sized uncompressed files
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    MediaValet
    • I would love to have an improved MediaValet app. People send me pictures to my phone that need to go into the DAM, and it would be easier for me to upload from my phone rather than email to myself and then upload on the computer.
    • I would love to see upload dates displayed when searching for photos to add to the Portals I create.
    • I wish the delete feature didn't delete ALL of the pictures, even when they're in different categories.
    • It would be cool to somehow integrate MediaValet as a folder on the computer like dropbox.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    MediaValet
    It is not only likely, but we have been doing it for more than 6 years. We have even had the service since before I joined the company. The service works well for me and I hope that this service will continue to be renewed next year, as not having it would make my job more complicated.
    Incentivized
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    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    MediaValet
    I gave MediaValet a 7 for overall usability because it is reliable and effective once you’re familiar with it, but it has a learning curve. The platform is powerful and well suited for managing large volumes of assets, but the interface can feel complex at times and some common actions take more steps than expected. With simpler navigation and a smoother onboarding experience for new users, usability could be even stronger.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    MediaValet
    The team is very responsive to requests and makes a point to provide feedback or status updates before confirming solutions.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    MediaValet
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    MediaValet
    I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    MediaValet
    MediaValet is much better and easier to use than File Explorer. MediaValet lets us search for photos, control who can access them, and not worry about our assets being deleted at random. This is critical for a government organization that oftentimes needs to search for assets from the distant past. MediaValet makes it much easier to tag our photos, add post dates, and set usage rights for each photo.
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    MediaValet
    • While we have had MediaValet only for a short period, we are already seeing improvements in how quickly certain projects can be completed.
    • I recently created an Annual Report which had a lot of big image files and data tables and using a Lightbox with our design agency to share these files saved us a huge amount of time.
    • As we roll out MediaValet to the teams, staff are becoming more aware of the quality, amount, and value of our best assets.
    Incentivized
    Read full review
    ScreenShots

    MediaValet Screenshots

    Screenshot of MediaValet HomepageScreenshot of Face RecognitionScreenshot of MediaValet IntegrationsScreenshot of Category Level PermissionsScreenshot of Advanced Search