Google Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.
$150,000
Up to 1 Billion hits/month
Microsoft 365 Business Premium
Score9 out of 10
N/A
An integrated solution, designed for small or medium-sized businesses, bringing together the productivity of Microsoft Office with advanced security capabilities to help
safeguard data from external threats and help protect against data leaks.
With Microsoft 365 Business Premium, users can empower employees to be productive
anywhere on any device. Get more done with AI built into the Office apps. Work
better together with a hub for teamwork bringing your tools and people together
in one place.…
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Microsoft 365 Business Premium is well suited to any size organization and is a must-have for business purposes. It is a vital component for the majority of work software needs, as the Microsoft 365 Business Premium package has apps to handle needs that I didn't know we had. It is a great way to provide the required software programs to teams, especially those that work remotely due to the great sharing capabilities built into it. Furthermore, the nonprofit program provided our small nonprofit with vital components for our remote work, while allowing us to keep our donated funds going directly to our mission.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
It is an entirely online tool; it does not take up hard disk space like other desktop tools.
Since this tool is draggable, Google is constantly adding more features.
Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
The basic apps are straightforward and easy to use, especially since they have been around so long. I'm referring to the basic apps like Outlook, Excel, Word, PowerPoint, OneNote, etc. Other features such as Microsoft Teams and Sharepoint Sites, Sharepoint Lists, Sharepoint Groups, etc. all require a higher level of knowledge to both implement and use properly
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In the last 5 years, Microsoft has come a long way. The performance of the products has become more and more user-friendly and it seems that the feedback provided by the user community is being listened to and worked on. The processes are very fast and seamless. There are negligible errors and doesn't slow the systems down.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
As mentioned elsewhere in the review, Microsoft has historically paid attention to community feedback and issues, but timeliness can improve, and so can the addressing of long-standing issues about which many users have said "I have this issue too!" but no official solution exists. For issues that do have a solution, however, the solution is usually not difficult to find, and the explanation of features on Microsoft's website can mitigate many problems.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Before migrating to Microsoft 365 Business Premium, we possessed an in-house exchange server. Therefore, it was difficult for us to look at alternatives to Microsoft for a solution – we did look at the Google Suite of products, but the transition for us seemed less cumbersome to stay with Microsoft from a staff and administrative perspective. While the G Suite does offer us many outstanding products and services, we also didn’t feel that Gmail is up-to-par as a corporate solution the way Exchange/Outlook/OWA are – this alone was also a driving force for our end-users, as there was minimal transition for them to move from an on-premise solution to an off-premise solution. The additional features of SharePoint, Teams, Project, and so many other applications within Microsoft 365 also helped us make a strong case to stay with Microsoft and expand what we were using. The end-user and mobile protections of InTune have also put us at ease when issuing laptops and mobile phones to an almost fully-remote end-user base.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We can now keep work going from anywhere. It doesn't matter if we are on a job site or sitting in the office or working from home for a day or two we don't have to miss a beat.
It has unified how we store information so that everything isn't stored on individual computers
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
