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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Okta

    Score9 out of 10
    N/AOkta is an enterprise grade identity management service, built in the cloud. IT can manage access across any application, person or device. Whether the people are employees, partners or customers or whether the applications are in the cloud, on premises or on a mobile device, Okta helps IT become more secure and maintain compliance. The Okta service provides directory services, single sign-on, authentication, provisioning, workflow, and built in reporting. ment systems.

    $6

    per month per user

    Pricing
    Google Universal Analytics (discontinued)Okta
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Starter
    $6.00
    per month per user
    Essentials
    $17.00
    per month per user
    Professional
    Inquire for pricing
    Per User Per Month
    Enterprise
    Inquire for pricing
    Per User Per Month
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Okta
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Okta
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Okta
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    98%
    Would buy again
    129 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    99%
    Delivers good value for the price
    103 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    98%
    Happy with the feature set
    129 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    74 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    99%
    Implementation went as expected
    85 Answers
    Features
    Google Universal Analytics (discontinued)Okta
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Okta
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Okta
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Identity Management
    Comparison of Identity Management features of Google Universal Analytics (discontinued) and Okta
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Okta
    8.8
    159 Ratings
    7% above category average
    ID-Management Access Control00 Ratings9.3146 Ratings
    ID Management Single-Sign On (SSO)00 Ratings9.3158 Ratings
    Multi-Factor Authentication00 Ratings9.2154 Ratings
    Password Management00 Ratings7.9147 Ratings
    Account Provisioning and De-provisioning00 Ratings8.7133 Ratings
    ID Management Workflow Automation00 Ratings8.5123 Ratings
    ID Risk Management00 Ratings8.6116 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Okta
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    JumpCloud
    Score9.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    OneLogin by One Identity
    Score9.4 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    RSA Access Manager (Discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Okta
    Likelihood to Recommend
    8.0
    (55 ratings)
    8.9
    (200 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.0
    (18 ratings)
    Usability
    9.0
    (5 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    10.0
    (1 ratings)
    9.0
    (2 ratings)
    Support Rating
    10.0
    (23 ratings)
    10.0
    (12 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    1.0
    (1 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Okta
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Okta
    Should be well-suited for a SaaS business organisation as they have a lot of internal applications and need a role-based authentication system between the various teams, improving security and audit log system to account for any breaches. It integrates well with internal applications such as Salesforce and Oracle. Best when need of SSO.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Okta
    • Centralized control of enterprise passwords
    • Extensive customization of acceptable password criteria
    • One system for Identity and Access Management to learn
    • Scalable throughout the university for all central services
    • Uniform login experience for students, faculty, and staff
    • Single point of response to address termination of access
    • Ability to use FastPass for lower priority systems
    • Excellent support of multi-factor requirements
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Okta
    • I do have to reset my password quite frequently. However, I don't think there is really a way to improve this, as it's a good security measure.
    • It makes me re-sign in a couple of times a day, sometimes if I haven't used my laptop for a couple of hours, and sometimes just randomly throughout the day.
    • It doesn't remember my devices, either my laptop or phone. so it always calls that out.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Okta
    Okta has a passion to provide secure and scalable identity solution. Their passion has come across as advocacy in a way that has deepened my knowledge of the field of authentication. I took identity for granted before but after seeing features such as external authentication I know that Okta can enable my business to reach new heights
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Okta
    Some of its features are great and some are slightly complex and not easy without vendor support.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Okta
    The Okta Identity Cloud advertises 4 9's of reliability and I would go as far to say that it may even do better than that. As a true Global organization that operates in just about every region of the world, we have yet to have an issue with The Okta Identity Cloud that has impacted our business operations.
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Okta
    From my perspective, for the things that my group uses it for, Okta is very fast. It is as least as fast as the local password database methods that it replaces on our campus enterprise services. I do not believe that it slows anything down at all. In fact, not having to think too much about the login, because they all look the same, probably speeds things up somewhat.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Okta
    We've had a few support cases over the years and every case has been handled by the Okta support team beautifully. We received clear answers to questions we had regarding setup and even were provided simple to follow guides on how to setup their product to use with custom applications.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Okta
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Okta
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Okta
    Okta is far superior in terms of integrations, user interface, automation, and connectivity. Additionally, Okta offers better support and availability, and a more robust solution across every capacity Entra competes in. Okta simply works, whereas Microsoft Entra has a large overhead that is difficult to use when configuring things.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Okta
    Being a cloud native application, The Okta Identity Cloud is extremely scalable and easy to setup. By integrating into existing directories and applications via standard techniques and protocols, it is very easy to both initially setup and add additional users as required. Once all the necessary integrations are setup, it's a simple rinse and repeat process to onboard additional users (which can be automated with imports as well)
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Okta
    • Increased user productivity - not fighting with IT all the time!
    • Though there could be a bit more on the 'lost/broken phone' front, the self-service eliminates time that would typically be spent waiting for IT support/admins.
    • An Okta account under a certain domain allows proper access from the get-go, and under certain apps (such as our HRIS), adding members is easy.
    • Improved security - deactivating Okta removes all account access across multiple platforms instantly for leavers.
    Incentivized
    Read full review
    ScreenShots