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Google Universal Analytics (discontinued) vs. Sauce Labs

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Sauce Labs

    Score6.8 out of 10
    N/ASauce Labs is a cloud-based platform for automated testing of desktop and mobile applications. It is designed to be instantly scalable, since it is optimized for continuous integration workflows. (The vendor says that when tests are automated and run in parallel on multiple virtual machines across many different browser, platform and device combinations, testing time is reduced and developer time is freed up from managing infrastructure.) The Sauce Labs testing cloud is intended to be paired…

    $19

    per month

    Pricing
    Google Universal Analytics (discontinued)Sauce Labs
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Live Testing
    $19.00
    per month
    Virtual Cloud
    $149.00
    per month
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Sauce Labs
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Free service available for Open Source projects.
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Sauce Labs
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Sauce Labs
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    90%
    Would buy again
    19 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    100%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    95%
    Happy with the feature set
    20 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    90%
    Implementation went as expected
    18 Answers
    Features
    Google Universal Analytics (discontinued)Sauce Labs
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Sauce Labs
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Sauce Labs
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
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    Score9 out of 10
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    Score8 out of 10
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    Lead Forensics
    Score9 out of 10
    OpenText UFT One
    Score8 out of 10
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    Chartbeat
    Score9.2 out of 10
    SoapUI Open Source
    Score8.3 out of 10
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    User Ratings
    Google Universal Analytics (discontinued)Sauce Labs
    Likelihood to Recommend
    8.0
    (55 ratings)
    5.6
    (158 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    9.3
    (20 ratings)
    Usability
    9.0
    (5 ratings)
    8.4
    (20 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Performance
    10.0
    (1 ratings)
    8.0
    (4 ratings)
    Support Rating
    10.0
    (23 ratings)
    8.3
    (15 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    7.5
    (6 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (3 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (4 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (4 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (4 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Sauce Labs
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Sauce Labs
    Having used some of the competitor's tools over the year I would say that SauceLabs provides a lot of value for money if you plan to run long sets of tests with high frequencies. Paying for a single slot means you can run tests whenever you want without creeping costs but it does make running tests in parallel require an extra slot. Currently, our test suite takes over three hours to run and at the moment it is cost prohibitive to purchase an extra slot. However, having access to live testing and integration with Appium is great.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Sauce Labs
    • Provides a comprehensive selection of browser and platform versions for test automation and CI/CD pipeline support
    • Provides a rich selection of browser/platform availability for customer issue reproduction
    • Provides a comprehensive set of virtual mobile device configurations for automation and availability
    • Sauce Labs' SaaS and self service tools work and perform well
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Sauce Labs
    • I've had four changes in account managers over the past couple of years. They ranged from super experienced/advocate to some that seems relatively junior/a bit removed. I understand this happens but clarity on what I can expect with these partnerships would be valuable. What I've gotten in the end has varied dramatically.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Sauce Labs
    As we currently know, there's nothing on the market with a big feature set like saucelabs at their current price point. Along with the business not having to learn a whole new tool to use again and the ability to refresh our private devices and the continuously growing number of public devices available and features.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Sauce Labs
    It is an incredibly easy service to use for what its primary intention is. The only reason a point is deducted is because more feature enrichment can be done around the Sauce Connect Proxy utility and the Jenkins Sauce OnDemand plugin. User Account administration also needs more work, such as the addition of user groups, rather than a simple hierarchy of users.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Sauce Labs
    Yes, Sauce labs is always there, and it is easy to troubleshoot when you are having any connectivity issue, they always keep you informed when they plan to perform any type of maintenance window on their side in advance, so you can plan and will not affect your current work. I do not recall any outage.
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Sauce Labs
    The time where they acquired TestObject and were trying to integrate their services would probably be the most annoying time. Annoying as features were in two separate places (websites) for example. But since the introduction of their unified platform, we haven't run into any issues as of yet and we've used them for at least 5-6 years now.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Sauce Labs
    The people here are just so friendly and personable. For instance, Tristan Lombard answered every single email with a very cheery tone and not only did he diagnose my issue, he also made sure to ask how my day was going. Keep it up
    Incentivized
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    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Sauce Labs
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Sauce Labs
    I am not sure if it's my company that makes getting Sauce Labs integrated into the team difficult or is it Sauce Labs. The process for getting Sauce Labs for a project is quite a tedious process and the information for using Sauce Labs initially is quite lacking. There is little support for getting started
    Read full review
    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
    Read full review
    Sauce Labs
    We have also tested out Browser Stack, which at the time was more geared towards manual testing. Although it appeared to support more mobile devices/browsers, we also wanted something that can plugin in easily with our existing Selenium test scripts. Sauce Labs was definitely more geared towards our goals at the moment which were to automation functional/regression testing and build it into our release pipeline.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Sauce Labs
    With private devices, you have full reign over usage of them, so no complaints there. Public devices are available if no one else is using it, which is understandable. Browser VMs are based on number of open sessions and Saucelabs give you a certain number depending on what you need. If you need more, then you pay for more. It is as simple as that. You need more devices, then you can pay for more private ones too. A workaround for public devices is to pick the first available one and not be too picky, that's if you are able to of course.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Sauce Labs
    • Eh... Negligible? Being on AWS West makes it quite a few hops for us, so the process times out every now and again. That is frustrating.
    • I can't really speak to the dollars, as I am not privy to the information.
    Incentivized
    Read full review
    ScreenShots

    Sauce Labs Screenshots

    Screenshot of Sauce Labs UI optimized for continuous integration workflows.