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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Universal Analytics (discontinued)

    Score7.6 out of 10
    N/AGoogle Universal Analytics was an enterprise-level analytics solution that was sunset in July of 2024.

    $150,000

    Up to 1 Billion hits/month

    Vimeo

    Score8.9 out of 10
    N/AVimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.

    $9

    per month

    Pricing
    Google Universal Analytics (discontinued)Vimeo
    Editions & Modules
    Google Analytics Premium
    $150,000
    Up to 1 Billion hits/month
    Google Analytics
    Free
    Starter
    $9
    per month
    Standard
    $25
    per month
    Advanced
    $65
    per month
    Enterprise
    Contact sales
    Offerings
    Pricing Offerings
    Google Universal Analytics (discontinued)Vimeo
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Universal Analytics (discontinued)Vimeo
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Vimeo
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    34 Answers
    67%
    Would buy again
    14 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    26 Answers
    68%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    91%
    Happy with the feature set
    32 Answers
    76%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    27 Answers
    47%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    24 Answers
    88%
    Implementation went as expected
    15 Answers
    Features
    Google Universal Analytics (discontinued)Vimeo
    Web Analytics
    Comparison of Web Analytics features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    6.9
    1 Ratings
    16% below category average
    Vimeo
    -
    Ratings
    Lead Conversion Tracking7.01 Ratings00 Ratings
    Device and Browser Reporting1.01 Ratings00 Ratings
    Pageview Tracking7.01 Ratings00 Ratings
    Event Tracking8.01 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking10.01 Ratings00 Ratings
    Customizable Dashboards5.01 Ratings00 Ratings
    Video Marketing
    Comparison of Video Marketing features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Vimeo
    5.3
    39 Ratings
    36% below category average
    Lead generation00 Ratings6.022 Ratings
    Video personalization00 Ratings6.635 Ratings
    eCommerce00 Ratings3.013 Ratings
    Support for advertisements00 Ratings2.914 Ratings
    Video SEO00 Ratings6.629 Ratings
    Integration to Marketing Automation00 Ratings7.022 Ratings
    Video Platform Integrations
    Comparison of Video Platform Integrations features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Vimeo
    2.8
    11 Ratings
    75% below category average
    Integration to Salesforce.com00 Ratings1.06 Ratings
    Integration to Marketo00 Ratings1.06 Ratings
    Integration to HubSpot00 Ratings1.06 Ratings
    Integration to Eloqua00 Ratings1.04 Ratings
    Integration to LMS00 Ratings10.08 Ratings
    Video Security
    Comparison of Video Security features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Vimeo
    9.0
    40 Ratings
    5% above category average
    Video access controls00 Ratings8.640 Ratings
    User management00 Ratings8.937 Ratings
    Video link sharing00 Ratings10.038 Ratings
    Internal video00 Ratings8.636 Ratings
    External video00 Ratings8.637 Ratings
    Video Player
    Comparison of Video Player features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Vimeo
    8.3
    41 Ratings
    1% above category average
    Player customization00 Ratings7.433 Ratings
    Embedded videos00 Ratings8.440 Ratings
    Video quality / Bandwidth controls00 Ratings8.639 Ratings
    Mobile compatibility00 Ratings8.940 Ratings
    Video Analytics
    Comparison of Video Analytics features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Vimeo
    9.0
    36 Ratings
    13% above category average
    A/B testing00 Ratings7.914 Ratings
    Streaming quality reports00 Ratings9.018 Ratings
    Per viewer tracking00 Ratings9.525 Ratings
    Per video tracking00 Ratings9.531 Ratings
    Video analytics dashboard00 Ratings9.029 Ratings
    Video Hosting, Management & Storage
    Comparison of Video Hosting, Management & Storage features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Vimeo
    9.2
    40 Ratings
    7% above category average
    On-Demand video00 Ratings10.024 Ratings
    Live streaming00 Ratings10.015 Ratings
    Impact of streaming on network00 Ratings10.020 Ratings
    Video upload & format support00 Ratings9.537 Ratings
    Video library / File management00 Ratings7.136 Ratings
    Video portal00 Ratings9.026 Ratings
    Video Engagement
    Comparison of Video Engagement features of Google Universal Analytics (discontinued) and Vimeo
    Feature
    Google Universal Analytics (discontinued)
    -
    Ratings
    Vimeo
    4.9
    27 Ratings
    47% below category average
    Audience polling00 Ratings1.16 Ratings
    Audience Q&A / Live chat00 Ratings6.88 Ratings
    Video comments00 Ratings6.827 Ratings
    Best Alternatives
    Google Universal Analytics (discontinued)Vimeo
    Small Businesses
    Matomo Analytics
    Score9 out of 10
    Vidyard
    Score8.3 out of 10
    Medium-sized Companies
    Lead Forensics
    Score8.9 out of 10
    Vidyard
    Score8.3 out of 10
    Enterprises
    Chartbeat
    Score9.2 out of 10
    Panopto
    Score7.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Universal Analytics (discontinued)Vimeo
    Likelihood to Recommend
    8.0
    (55 ratings)
    9.1
    (44 ratings)
    Likelihood to Renew
    10.0
    (11 ratings)
    8.0
    (1 ratings)
    Usability
    9.0
    (5 ratings)
    8.4
    (4 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (23 ratings)
    5.0
    (10 ratings)
    In-Person Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (3 ratings)
    7.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    Google Universal Analytics (discontinued)Vimeo
    Likelihood to Recommend
    Discontinued Products
    As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
    Read full review
    Vimeo
    For an overall professional appearance of Vimeo, I think it looks fabulous for the clients we work with. I think it works extremely well to host videos for courses and training that can be paid training. The privacy feature is great for that. I've never used it for going LIVE and wonder if that might be a good option for businesses but since I haven't tried it, I'm not of the capabilities. And I'm not sure how the clients are able to get on the LIVES. It does have so many new features since I started 4 years ago, and that means that there is a higher learning curve if you want to make full use of this platform.
    Incentivized
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    Pros
    Discontinued Products
    • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
    • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
    • Since this tool is draggable, Google is constantly adding more features.
    • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
    Incentivized
    Read full review
    Vimeo
    • User-friendly interface for administrators of the account and external viewers. Being able to easily navigate a new platform or software is ideal for anyone.
    • Seamless sharing and embedding across many platforms. Vimeo is well-recognized so it makes it easy for other platforms to recognize Vimeo. The compatibility is outstanding.
    • As an administrator of the account, being able to select viewing privileges may seem like a basic function, but it's so necessary right now with how heavy our organization is utilizing the platform. We can mass upload content early and only release it for the public over time by simply changing it to a public video.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
    • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
    Read full review
    Vimeo
    • Price - For the full featureset of Vimeo, you will be paying $900 a year as of 2020, and this is expected to only go up over time. Thankfully, Vimeo offers lower tiers with less functionality, and most people will not need the unlimited streaming viewers or whopping 7 TB of storage that you get for the highest level of membership. But it is still a premium price for a premium service.
    • "Suggested" Algorithm - The equivalent of YouTube's suggested videos feature is the Vimeo Staff Picks, which recommends curated content from their team of editors. While this content generally has a high level of production, it is not especially relevant to the video you are watching, or to your watch history as a user. I rarely watch suggested videos in Vimeo.
    • Search - The Vimeo search page is beautiful, having huge thumbnails of videos with a clean, visually-appealing layout. However, the results themselves leave much to be desired. When I search for "jung" to try to find videos on Swiss psychologist C. G. Jung, of the first 18 results, not a single result is actually about C. G. Jung. On Youtube, the first 14 results are all about Jung. When I search for "c. g. jung" on Vimeo I find a number of relevant results, so it's not that the videos are not available in Vimeo. Rather, the search algorithm is not returning relevant results.
    Incentivized
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    Likelihood to Renew
    Discontinued Products
    Google Analytics 360 is an upgraded version of the most widely used web/app analytics tracking tools in the market. The price is stable and predictable making it a long-term product of choice. It's easy to use and pairs so well with other Google Marketing Platform products.
    Incentivized
    Read full review
    Vimeo
    I usually extract the links of all lectures from the embed code, but now Vimeo is not allowing that feature. Instead, I have to copy the whole embed code and then extract the URL from the embed code separately. This process has become cumbersome and a bit of hassle since I don't need the whole embed code.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    The UI is very easy to navigate and use. The features are well designed and intuitive. As long as the user has a good understanding of basic digital analytics definitions and capabilities, this tool should be quite easy to use. I consider Google Analytics Premium to be the easiest of all of the enterprise solutions out there to use.
    Read full review
    Vimeo
    The design is clean and intuitive for the most part, which allows for ease of use by both novice and experience users. We are grateful for the ways that the front-end video player is easy to navigate and intuitive to use, and the backend is generally designed the same way. Tools and options are where you expect to find them, and it was easy to navigate the storage on the backend through folders and content filters
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Vimeo
    I use Vimeo all the time, and never had any issues with the system.
    Incentivized
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    Performance
    Discontinued Products
    No answers on this topic
    Vimeo
    Vimeo does well in performance with systems with ease. I have not encountered any issues with loading pages or slowing down in other software or systems.
    Incentivized
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    Support Rating
    Discontinued Products
    If you purchase Premium through a reseller like LunaMetrics, you are going to be taken care of. The additional amount of support and services that a reseller provides to make sure you have the best experience with the product is the reason why the reseller program exists to begin with. Support doesn't have to be just reactive, it can be proactive as well.
    Read full review
    Vimeo
    Terrible support. When I subscribed to Premium we were guaranteed support. However, after the first e-mail I received from them, I never heard from them again. I sent several emails over the course of a couple of weeks acknowledging that due to covid, I did not expect a miracle overnight and that I was keen to work on the issue with them. I have not heard from customer service at all. This is very disappointing. We lost customers due to the poor quality of the livestreams and were left to sort the issue out without their help.
    Read full review
    Online Training
    Discontinued Products
    There is a ton of information online about Google Analytics, but Google Analytics Premium users will have dedicated support and training from Google or an Authorized Reseller.
    Read full review
    Vimeo
    No answers on this topic
    Implementation Rating
    Discontinued Products
    If you already have the basic version of GA installed, "getting" GA Premium happens immediately through a virtual flipping of the switch - no need to re-implement. You'll want to expand your use of custom dimensions and metrics (you get 10x the amount with Premium). Ideally, you'll be using a tag management solution to talk with GA Premium, in concert with implementing a dataLayer (to note, Google's Tag Manager platform is covered under the same GA Premium SLA, and it's free). There are some welcomed "configurations" with GA Premium, such as integrating with DoubleClick products, activating data driven attribution models, and building roll-up executive reports - but all of these are easy point and click solutions. In comparison with any other enterprise analytics solution, implementing GA and GA Premium is traditionally easier and more flexible. And if you have any trouble or need an extra set of hands for implementation, GA Certified Partners like LunaMetrics can help
    Read full review
    Vimeo
    Vimeo does provide the legwork of content curation and management of sources. The quality of content is not bad from a viewer's point of view. I think the analytics could use a little bit of improvement, only because my department has a lot of users.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
    Incentivized
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    Vimeo
    YouTube was the platform we primarily used previously, after having restrictions and having locked out of a couple of accounts we needed a better platform. We also lost some of our videos. We also have an internal app to track client videos and Vimeo supported it better. With the increased storage and the number of videos we create, we decided Vimeo would be better.
    Incentivized
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    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Vimeo
    Nothing that I could think of. Maybe changing the way of extracting the URL's from the embed codes.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    Vimeo
    Vimeo does well with integrating videos in the Absorb LMS that I currently manage.
    Incentivized
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    Professional Services
    Discontinued Products
    No answers on this topic
    Vimeo
    Everything works fine in Vimeo, and the users like the quality and sound of the lectures when viewed on Absorb LMS. They can view the lectures on the desktop and mobile devices.
    Incentivized
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    Return on Investment
    Discontinued Products
    • It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
    • I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
    Incentivized
    Read full review
    Vimeo
    • It allows clients to serve a massive amount of video content within an LMS without eating up disk space or sacrificing bandwidth.
    • The overall cost is very low compared to other tools and there is no 'pay per view' style unstable pricing.
    • The tool has allowed students in other countries to access content faster.
    • NEGATIVE - the upload limits per week, especially on the basic/pro accounts are too restrictive.
    Incentivized
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