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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gorgias

    Score8.4 out of 10
    N/AGorgias is a Conversational AI platform for ecommerce used to drive sales and resolves support inquiries. Built for Shopify but featuring integrations for WooCommerce, BigCommerce, Magento, and PrestaShop.

    $60

    per month Up to 350 mothly tickets

    Kustomer

    Score8.7 out of 10
    N/AKustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.

    $8,544

    per year for 8 users (minimum)

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Pricing
    GorgiasKustomerSquare Customers
    Editions & Modules
    Starter
    $10
    per month 50 monthly tickets
    Basic
    $50
    per month 300 monthly tickets
    Pro
    $300
    per month 2,000 monthly tickets
    Advanced
    $750
    per month 5,000 monthly tickets
    Enterprise
    Custom Pricing
    Custom ticket volume
    Enterprise
    $89
    per month (billed annually) per user
    Ultimate
    $139
    per month (billed annually) per user
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Offerings
    Pricing Offerings
    GorgiasKustomerSquare Customers
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing. Additional cost for automated ticket handling.All plans require an annual subscription and 8 users minimum.—
    More Pricing Information
    Community Pulse
    GorgiasKustomerSquare Customers
    Considered Multiple Products
    Gorgias
    No answer on this topic
    Kustomer, LLC
    No answer on this topic
    Block, Inc (Square)
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    No answers on this topic
    Features
    GorgiasKustomerSquare Customers
    Incident and problem management
    Comparison of Incident and problem management features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    8.4
    4 Ratings
    3% above category average
    Kustomer
    8.1
    15 Ratings
    1% below category average
    Square Customers
    -
    Ratings
    Organize and prioritize service tickets9.44 Ratings8.014 Ratings00 Ratings
    Expert directory7.34 Ratings8.212 Ratings00 Ratings
    Subscription-based notifications9.43 Ratings8.611 Ratings00 Ratings
    ITSM collaboration and documentation7.02 Ratings8.011 Ratings00 Ratings
    Ticket creation and submission8.04 Ratings8.015 Ratings00 Ratings
    Ticket response9.24 Ratings8.015 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    7.6
    4 Ratings
    5% below category average
    Kustomer
    8.5
    13 Ratings
    6% above category average
    Square Customers
    -
    Ratings
    External knowledge base7.64 Ratings8.013 Ratings00 Ratings
    Internal knowledge base7.64 Ratings9.013 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    8.8
    4 Ratings
    9% above category average
    Kustomer
    8.1
    15 Ratings
    1% above category average
    Square Customers
    -
    Ratings
    Customer portal8.44 Ratings8.710 Ratings00 Ratings
    IVR10.02 Ratings8.69 Ratings00 Ratings
    Social integration8.04 Ratings7.313 Ratings00 Ratings
    Email support8.84 Ratings10.015 Ratings00 Ratings
    Help Desk CRM integration8.73 Ratings6.011 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Customer data management / contact management00 Ratings00 Ratings9.04 Ratings
    Workflow management00 Ratings00 Ratings8.13 Ratings
    Territory management00 Ratings00 Ratings5.33 Ratings
    Opportunity management00 Ratings00 Ratings4.02 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings00 Ratings9.53 Ratings
    Contract management00 Ratings00 Ratings8.04 Ratings
    Quote & order management00 Ratings00 Ratings6.94 Ratings
    Interaction tracking00 Ratings00 Ratings7.74 Ratings
    Channel / partner relationship management00 Ratings00 Ratings5.83 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Case management00 Ratings00 Ratings7.32 Ratings
    Call center management00 Ratings00 Ratings6.82 Ratings
    Help desk management00 Ratings00 Ratings6.32 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Lead management00 Ratings00 Ratings8.92 Ratings
    Email marketing00 Ratings00 Ratings8.92 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Task management00 Ratings00 Ratings5.73 Ratings
    Billing and invoicing management00 Ratings00 Ratings9.53 Ratings
    Reporting00 Ratings00 Ratings8.43 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Forecasting00 Ratings00 Ratings8.02 Ratings
    Pipeline visualization00 Ratings00 Ratings9.02 Ratings
    Customizable reports00 Ratings00 Ratings9.02 Ratings
    Customization
    Comparison of Customization features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Custom fields00 Ratings00 Ratings3.72 Ratings
    Scripting environment00 Ratings00 Ratings7.01 Ratings
    API for custom integration00 Ratings00 Ratings10.01 Ratings
    Security
    Comparison of Security features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Single sign-on capability00 Ratings00 Ratings10.01 Ratings
    Role-based user permissions00 Ratings00 Ratings9.03 Ratings
    Social CRM
    Comparison of Social CRM features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Social data00 Ratings00 Ratings6.32 Ratings
    Social engagement00 Ratings00 Ratings6.82 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Marketing automation00 Ratings00 Ratings10.01 Ratings
    Compensation management00 Ratings00 Ratings2.01 Ratings
    Platform
    Comparison of Platform features of Gorgias and Kustomer and Square Customers
    Feature
    Gorgias
    -
    Ratings
    Kustomer
    -
    Ratings
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Mobile access00 Ratings00 Ratings9.03 Ratings
    Best Alternatives
    GorgiasKustomerSquare Customers
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Help Scout
    Score9.3 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    LiveAgent
    Score8.8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Front
    Score9.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    GorgiasKustomerSquare Customers
    Likelihood to Recommend
    8.6
    (4 ratings)
    9.0
    (36 ratings)
    8.7
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (3 ratings)
    10.0
    (4 ratings)
    9.6
    (3 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    9.4
    (7 ratings)
    7.6
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    GorgiasKustomerSquare Customers
    Likelihood to Recommend
    Gorgias
    Gorgias is one of the easiest platforms I've used, as it was easy to navigate. You can customize your views so you can easily track them. The shared views are also specific and convenient. The search button is also one thing I like, as it easily shows what you're looking for with just keywords, email addresses, or any information.
    Incentivized
    Read full review
    Kustomer, LLC
    I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
    Incentivized
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    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
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    Pros
    Gorgias
    • Tagging- the tagging system was a great way to stay organized.
    • Rules- when you have 49 inboxes implementing rules on when to fire a macro or auto tag is necessary and Gorgias’ UI was easy to understand and execute.
    • Integrations- I had to integrate with dozens of inboxes many times using aliases and most of the time Gorgias was able to help.
    Incentivized
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    Kustomer, LLC
    • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
    • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
    • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
    Incentivized
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    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
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    Cons
    Gorgias
    • Rules are powerful, but clunky, showing them to others can put them off as it looks "easy to break" because of their messy nature.
    • Pricing seems to be increasing due to the inclusion of more advanced AI that currently does not provide value.
    • Macros could really use contextual support, or a hotkey system to make it easier to pick highly used ones that aren't in the top 3.
    Incentivized
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    Kustomer, LLC
    • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
    • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
    • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
    • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
    Incentivized
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    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
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    Likelihood to Renew
    Gorgias
    No answers on this topic
    Kustomer, LLC
    Because there's no other tool like Kustomer
    Incentivized
    Read full review
    Block, Inc (Square)
    No answers on this topic
    Usability
    Gorgias
    Gorgias is still by far most the most complete customer service tool to handle multiple responses and channels at a single umbrella without the needs of opening multiple tabs and sometimes will even make us missed some messages what supposed to be taken care of at a timely manner
    Incentivized
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    Kustomer, LLC
    There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
    Incentivized
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    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
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    Reliability and Availability
    Gorgias
    No answers on this topic
    Kustomer, LLC
    Because Kustomer is available when you need it
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Performance
    Gorgias
    No answers on this topic
    Kustomer, LLC
    Because ages load quickly, reports complete in a reasonable time frame, given their complexity
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Support Rating
    Gorgias
    No answers on this topic
    Kustomer, LLC
    I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
    Incentivized
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    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
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    In-Person Training
    Gorgias
    No answers on this topic
    Kustomer, LLC
    Because they are very hands-on in training us and very approachable
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Online Training
    Gorgias
    No answers on this topic
    Kustomer, LLC
    It was very easy to understand.
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Implementation Rating
    Gorgias
    No answers on this topic
    Kustomer, LLC
    Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Alternatives Considered
    Gorgias
    We selected Gorgias from Zendesk based on its Shopify integration. Given how many stores we were managing the team needed to quickly find all of a customer's information in an email. We preferred it to Zendesk. However, now that I use intercom I have many more features such as surveys, topics, extensive reporting, auto tags, and series I prefer intercom for my work now
    Incentivized
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    Kustomer, LLC
    Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
    Incentivized
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    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
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    Scalability
    Gorgias
    No answers on this topic
    Kustomer, LLC
    Because customer is flexible and scalable
    Incentivized
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    Block, Inc (Square)
    No answers on this topic
    Return on Investment
    Gorgias
    • Drastically reduced our response time from 2 business days, to 2 hours on average.
    • Made it easier to sync data for damaged item, allowing us to better understand damages.
    • Allowed us to easily see that statistics of what kind of issues we are seeing from our customers.
    Incentivized
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    Kustomer, LLC
    • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
    • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
    Incentivized
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    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
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    ScreenShots