Gravity Forms vs. VWO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gravity Forms
Score 6.0 out of 10
N/A
Gravity Forms from Rocketgenius is a form builder plugin on WordPress used to add a survey feature to websites.
$59
one-time fee
VWO
Score 8.2 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
Gravity FormsVWO
Editions & Modules
No answers on this topic
Subscription
$99.00
per month
TESTING
Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE
Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
Gravity FormsVWO
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Gravity FormsVWO
Features
Gravity FormsVWO
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Gravity Forms
5.0
2 Ratings
46% below category average
VWO
-
Ratings
Survey templates5.12 Ratings00 Ratings
Themes5.02 Ratings00 Ratings
Custom logo/branding5.02 Ratings00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Gravity Forms
5.1
2 Ratings
50% below category average
VWO
-
Ratings
Changes to live survey5.12 Ratings00 Ratings
Question design help5.02 Ratings00 Ratings
Multiple question types5.12 Ratings00 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Gravity Forms
5.0
2 Ratings
50% below category average
VWO
-
Ratings
Survey logic flexibility5.02 Ratings00 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Gravity Forms
5.1
2 Ratings
45% below category average
VWO
-
Ratings
Response tracking5.12 Ratings00 Ratings
Data export5.12 Ratings00 Ratings
Standard reports5.12 Ratings00 Ratings
Custom reports5.12 Ratings00 Ratings
Analytics5.12 Ratings00 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Gravity Forms
5.1
2 Ratings
51% below category average
VWO
-
Ratings
Access controls5.12 Ratings00 Ratings
Compliance5.12 Ratings00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Gravity Forms
5.1
2 Ratings
45% below category average
VWO
-
Ratings
Vendor-offered crowdsourcing5.12 Ratings00 Ratings
Respondent restrictions5.12 Ratings00 Ratings
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Gravity Forms
-
Ratings
VWO
7.5
11 Ratings
11% below category average
a/b experiment testing00 Ratings8.21 Ratings
Split URL testing00 Ratings9.11 Ratings
Multivariate testing00 Ratings8.011 Ratings
Multi-page/funnel testing00 Ratings6.41 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Test significance00 Ratings7.31 Ratings
Visual / WYSIWYG editor00 Ratings7.31 Ratings
Advanced code editor00 Ratings9.11 Ratings
Visitor recordings00 Ratings6.41 Ratings
Preview mode00 Ratings6.41 Ratings
Test duration calculator00 Ratings6.41 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Gravity Forms
-
Ratings
VWO
8.2
1 Ratings
7% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings7.31 Ratings
Traffic allocation control00 Ratings9.11 Ratings
Website personalization00 Ratings7.31 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Gravity Forms
-
Ratings
VWO
7.0
1 Ratings
21% below category average
Heatmap tool00 Ratings6.41 Ratings
Click analytics00 Ratings6.41 Ratings
Scroll maps00 Ratings6.41 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings7.31 Ratings
Results segmentation00 Ratings5.51 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
Gravity FormsVWO
Small Businesses
Square 9 Softworks
Square 9 Softworks
Score 9.7 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Qualaroo
Qualaroo
Score 7.0 out of 10
Dynamic Yield
Dynamic Yield
Score 9.0 out of 10
Enterprises
Verint Voice of the Customer
Verint Voice of the Customer
Score 9.3 out of 10
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Dynamic Yield
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Gravity FormsVWO
Likelihood to Recommend
2.2
(2 ratings)
7.7
(108 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.7
(20 ratings)
Usability
5.1
(2 ratings)
8.7
(5 ratings)
Availability
-
(0 ratings)
9.1
(3 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
10.0
(1 ratings)
9.1
(4 ratings)
Online Training
-
(0 ratings)
6.4
(1 ratings)
Implementation Rating
10.0
(1 ratings)
9.1
(3 ratings)
Configurability
-
(0 ratings)
8.2
(1 ratings)
Ease of integration
-
(0 ratings)
3.6
(1 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Gravity FormsVWO
Likelihood to Recommend
Rocketgenius, Inc
Gravity Forms is fine for general use such as a contact form. It is not suitable for using in conjunction with their PayPal Checkout add-on.
Read full review
Wingify Pvt Ltd
It works better for either small or big companies because small companies can start with the free plan which is very decent and has everything they need. Also for big companies who get the best paid plans they get a lot of premium functionalities, the insight module, outstanding reports. But for medium size companies who can only afford the basic paid plan, it may not be the best tool as it is very limited. For example, they cannot analize a/b tests for new and ruturning visitors, neither based on the users device category.
Read full review
Pros
Rocketgenius, Inc
  • Forms
  • Surveys
  • Data Collection
Read full review
Wingify Pvt Ltd
  • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
  • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
  • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
Read full review
Cons
Rocketgenius, Inc
  • Their PayPal checkout does not work as described.
Read full review
Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
Read full review
Likelihood to Renew
Rocketgenius, Inc
I need this for my forms and can't live without it.
Read full review
Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
Read full review
Usability
Rocketgenius, Inc
Because I lost hours of time (revenue) trying to figure out why their PayPal Checkout add-on wasn't sending the correct data to PayPal. Although I followed Gravity Forms documentation and also reached out to support.
Read full review
Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
Read full review
Reliability and Availability
Rocketgenius, Inc
No answers on this topic
Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
Read full review
Performance
Rocketgenius, Inc
No answers on this topic
Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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Support Rating
Rocketgenius, Inc
Very responsive and helpful.
Read full review
Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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Online Training
Rocketgenius, Inc
No answers on this topic
Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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Implementation Rating
Rocketgenius, Inc
I tested it and liked it and went for it.
Read full review
Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Alternatives Considered
Rocketgenius, Inc
No answers on this topic
Wingify Pvt Ltd
There are significant differences in each platform when it comes to Optimizely and vwo. From a functionality and performance perspective they each have their pros and cons. It is important to go through the feature sets of each and ensure the solution you select will work specifically with your business objectives and conversion rate optimization goals
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Scalability
Rocketgenius, Inc
No answers on this topic
Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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Return on Investment
Rocketgenius, Inc
  • I recommended Gravity Forms to a client that accepts subscription payments online. After purchasing the plugin and the PayPal Checkout add-on, I spent hours and hours trying to get it to sync correctly with PayPal. It never did, so I ended up using PayPal's built-in buttons. Which defeated the whole purpose of purchasing Gravity Forms and the add-on. Gravity Form's support tried to help, but had no explanation as to why the PayPal checkout add-on wasn't working.
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Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
Read full review
ScreenShots

VWO Screenshots

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