Guru is a knowledge platform designed to serve as what the vendor describes as an AI source of truth for enterprises. It connects information from tools like Slack, Teams, Google Workspace, Salesforce, and other systems into one governed, permission-aware knowledge layer. Guru delivers cited AI answers, chat, and research directly within existing workflows, to enable employees and AI assistants to access verified knowledge securely and efficiently. The platform combines…
$25
per month per user
Seismic Knowledge
Score 8.3 out of 10
N/A
Seismic Knowledge (formerly Lessonly Knowledge or Obie, acquired by Lessonly in July, 2021 and then by Seismic later that year) integrates internal company documentation into one single source of truth for knowledge sharing and management.
N/A
Zoho CRM Plus
Score 8.5 out of 10
N/A
Zoho Corporation offers Zoho CRM Plus, a customer experience management platform that features a virtual AI assistant, process automation and business rules engine, and customer behavior analytics.
$57
per month per user
Pricing
Guru
Seismic Knowledge
Zoho CRM Plus
Editions & Modules
Team
$25
per month per user
AI Source of Truth Platform
Custom
No answers on this topic
Basic
$57
per month per user
Offerings
Pricing Offerings
Guru
Seismic Knowledge
Zoho CRM Plus
Free Trial
Yes
No
Yes
Free/Freemium Version
No
No
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
Optional
No setup fee
No setup fee
Additional Details
Guru provides a tailored platform and expertise package based on an organization’s scale, knowledge complexity, and AI maturity.
Each engagement includes the full AI Source of Truth platform along with implementation guidance, knowledge architecture design, and ongoing optimization. Pricing is customized to ensure the right fit for enterprise systems, governance requirements, and AI initiatives.
Best suited for mid-market and enterprise organizations.
The single thing that causes Guru to win is their Chrome extension. It's the most useful thing about Guru and every other competitor that happens to have one doesn't support half the feature Guru does with theirs. Guru gets that information is best capture and retrieved where …
I was not the decision maker in choosing Guru for our organization. However, previously we used Notion, and I can say that, compared to Notion, I find Guru far more user-friendly and capable.
I have only used proprietary software in the past and it was not user-friendly. One process would have 3 to 4 documents and they would have conflicting information on each. Guru is a breath of fresh air.
It feels like you have the ability to actually search in Guru while notion does provide similar service it seems like you need to memorize where things are its not as accessible as it is to the employees and it can also cause people to delete pages if not manage properly. While …
Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the …
I tried the trial period for several platforms before deciding on Guru. Ironically Guru, was recommended to me by Grok AI. I was expressing what platforms I had tried, what I was looking for, and asked for other options to explore. I was frustrated. Ultimately what I really …
Other companies I have worked with use Google Docs. Google Docs is a little more difficult to use and doesn't offer as many options. Guru can also link to many major platforms so you can have the best of both worlds.
Although Document360 is an internal knowledge base like Guru, in Guru the card format is much more helpful. The card-based search facilitates access to advisors. It's also a tool that greatly facilitates use for new users who aren't yet familiar with the workflows. Without …
In Salesforce, it's hard for me to find or navigate specific knowledge base. Unlike in Guru, it's easy to access and navigate specific concern or keywords in every concern. I'm glad that we have this tool. It wouldn't be hard for us to do every tasks that was assigned to us and …
Previously I used the Help Panel within Salesforce as a knowledge base for clients. Once I had the privilege of trying Guru I have not been disappointed. It has been a very pleasant experience. The interface is better visually. There were more user friendly options. Its a …
I have not reviewed other ones, Guru is the first one that I have seen like this. I have used other ones, like Salesforce that has a knowledge base but it is not like Guru. I think AI is a great feature to be integrated into a knowledge base for businesses.
While I don't have experience with other products like GURU, I can say that GURU is a very useful website if you want to find information and keep them well-organized, saving you time and hassle of going through it one by one. It also has features that you can easily use and …
I was not involved with the selection process, but as a user, I found that Confluence was clunky to navigate, and the information quickly became out of date - there weren't prompts to update it, so no one ever did.
The platform is unique, comprehensive, and uses AI. These are standout features. I also like the verification process and the ability to search from anywhere or on any browser. Guru enhances productivity and knowledge transfer when someone leaves an organization. Guru's …
The Archbee is a great app too but I will recommend Guru more since the Guru app supports all audiences and is offering API too. In addition to that, there are training webinars that is present in Guru as well that is not present in Archbee. Lastly, Guru app have AI features …
At the time, Lessonly just seemed like the easiest lesson builder of the others. The others software had great features but, at the end of the day, if it was hard to make courses, I knew people wouldn't do it. Lessonly had all the right features without the complexity. That was …
Director, Strategic Initiatives + Corporate Venture Capital
Chose Seismic Knowledge
Lessonly Knowledge is a truly best-in-class knowledge corporate knowledge and learning management solution with great modules. It is a great data-driven solution with robust analytics, sales readiness capabilities, and learning modules. It has the right training, coaching, and …
I have not used other products like Lessonly Knowledge. So far every organization I have worked at has used Lessonly Knowledge. I believe that says it all, it seems as though every organization prioritizes purchasing this tool for their employees. This is a good sign! I don't …
Flexibility and the great pricing model and the overall price. it is much more flexible than what other providers were offering us. Also the flexibility how to set up our own UI and the fields and forms that we would require was much better. Although a great offer compared to …
They became not user-friendly. Support was non-existent. Zoho support is always available for Chat, and in most cases, can resolve the issue to explain the steps on how to use the system.
Zoho CRM is very customizable but compared to Salesforce it is a lot more buggy. Support is lacking but you get what you pay for. Overall we are happy but only because we are not paying a fortune!
I migrated from Salesforce to Zoho all by myself with no third parties. Zoho provided hands down the easiest migration. SugarCRM required third parties and the system is opensource which is scary. Zoho was definitely the better solution.
Zoho CRM Plus offers more functionality then any of the other tools we looked at. We didn't feel like adding several additional software solutions just to get the same we can have in one package here. Zoho is maybe not perfect in every aspect but overall it's a great choice.
ACT! - Zoho CRM Plus has much more functionality. Goldmine - Zoho CRM Plus has much more functionality. Microsoft CRM - Zoho CRM is easier to use, and has much less technical debt that Microsoft CRM.
It is important to keep-track with the communications with client/potential customers. One of the key things is that Zoho CRM plus could integrate with mail box and meeting (online) activities. As a consulting company, our service quality is the key of success. With Zoho …
We used to use Salesforce. We love the forward-thinking of Zoho's team. They are creating a system that can house most of our software needs in a single solution.
I utilize HubSpot to gather data based on IP addresses from customers who visit our website. I do not use Zoho CRM for forms since the customization is clunky to design. HubSpot collects account data from the form and that helps me evaluate to sales potential of that account. …
I've used Agile and Salesforce CRM. Zoho CRM is much easier to use and more visually intuitive that Agile, and is much less expensive than Salesforce. It's the entire suite of modules, at a great price, that makes Zoho CRM Plus standout from their competitors. I've also has …
I have worked with Salesforce, HubSpot, Sharpspring. I have sat in demos on Microsoft Dynamics and ZenDesk. We actually moved from SharpSpring to Zoho based on the insistence of a new VP that joined our organization. The migration was pretty painless.
It was a trial version [of Mailchimp], so I did not use the full features. Also, you can not compare Mailchimp with Zoho CRM Plus. It is like comparing a sedan with an 18 wheeler.
The scenarios where I have to look for a step-by-step guide to attend to customer needs, and going through the FAQ and internal guide will waste productive time and also affect customer experience due to time constraints. Guru helped to reduce the time spent searching for the information needed,, and the suggestions were apt and direct to the work needed.
I would highly recommend Lessonly Knowledge to colleagues who are looking to implement a comprehensive enablement solutions across their teams. Lessonly Knowledge allows your reps to ramp very quickly and to practice their skills with personalized and customized coaching sessions. It pairs with its parent company, Seismic, very well, along with other enablement solutions.
Starting with campaigns, once we send the campaign out, prospects who open it are moved into the sales funnel; the sales team then calls or emails the prospect. Our VOIP works in conjunction with Zoho CRM Plus, so phone calls are logged into the contact. And generates another call, letter, or appointment with the client on the Zoho calendar. Emails are sent through Gmail since Zoho CRM Plus does not work with Gmail. The client's email must be copied and pasted into Gmail. (responses are tracked in the Zoho CRM Plus). Once the sales team meets with the client and starts the process, it turns into an "opportunity" where all stages in the sale are tracked. We mail merge the contact info to the correct letter template, then download it into "Word," where the letter is proofed and corrected as necessary (Zoho merge does not allow you to work in "Word" 2019). When finalized, it is then uploaded back into Zoho CRM Plus under the Opportunity. The sale then continues through the process, and once signed off on, all the details of the job are logged into the Zoho CRM Plus. When the job is completed and closed out, Zoho CRM Plus automatically sends the client a thank you email. The client will then can biannual automatic emails reminding them to set up their bi-annual inspection.
Easy to learn. Anyone can make cards and use the AI to make them professional.
Answer questions about my business, essentially a wiki for everything we do.
The research mode is amazing. Full reports on various types of information including some rather complex topics. Complete with citations of where the information came from.
Admins can manage a hierarchy to keep information secure and available to the correct people.
I use Zoho Social the most. There is a feature called "Bulk Scheduler". By uploading a spreadsheet with a number of posts I can schedule out up to 300 social posts to our Facebook, LinkedIn, Twitter, and Google accounts at once. Then on the specified day and time, the posts go live. I typically only do a couple of weeks at a time so that I can keep the posts relevant to topics we are concerned with.
Pemco sells surgical instruments to hospitals. The end users are the surgeons. Surgeons may have privileges at multiple hospitals. In order for us to accurately reflect the information about our doctors and hospitals, Zoho CRM Plus has a "many-to-many" feature. This allows doctors to be associated with multiple hospitals, and hospitals to have many doctors associated.
I use the territory management feature to track sales by representatives. This is also a feature unique to Zoho CRM Plus. This helps us track commissions for the reps.
Formatting has always been a pain point for me. We used Google Sites previously, and the ability to add multiple columns of smaller content boxes was great. To do the same thing in Guru, you need to create a table, which constrains you.
While the AI functionality is great, it can be challenging at times to refine the responses. Specifically, you must edit the source that is being pulled rather than the response itself. In some cases, we've edited the source to make the answer as clear as possible, and even after multiple attempts, the populated answer was acceptable but still not ideal for minimizing confusion.
Sometimes, when adding content, the cards glitch, and it won't save. Or if I go to add something to a landing page, it says it couldn't be saved. Then I do it all over again, and it works.
While the cards have limited formatting, the landing pages are great; however, when trying to move around or adjust the content boxes, it can be hypersensitive and very tricky to work with.
I would love to see further integrations with other sales enablement platforms and tools as enterprises typically implement more than one solution across teams.
Collaboration integrations and APIs can be more comprehensive.
There should be a way to interact with peers and ask questions with your cohort who are in the tool.
I think that Outlook integration with Zoho CRM is horrible. You have no control over where the emails get attached and IMAP does not always work as it should. One reason we are considering leaving the platform.
Having all emails show up on an account vs having to go to each contact would be great. It used to do this but no longer with IMAP.
With Guru, information flows seamlessly through your organization, cutting through meeting and chat fatigue and giving your team time back to stop looking for information and do what you hired them to do. Guru does the heavy lifting to get you set up quickly, ensuring information is readily accessible when and where it’s needed, all while improving in quality over time
The functionality of Guru for me and the org as a whole cannot be understated. It does the things it needs to do like knowledge Management and Resource Sharing at a very high level with extra features like comments and groups to improve quality of life for the near future.
I personally started off as a CRM novice. But in a matter of 2 months, I was writing my own custom workflows, playing with modules and fields, and training my sales and operations teams to manage leads and accounts. Simply put, the system is intuitive after a brief introduction. The level of customization is staggering until you change your mindset. Zoho CRM Plus excels where you're able to attack your goals as problems already solved in the platform — you just need to locate the feature to make what you want to happen... happen! I equate it to the Adobe Creative Suite. You don't pick the fun filter before you lay out what exactly you want to draw. With that mindset intact, you can dial in the system to meet your and your team's needs based on your proposed SOLUTIONS, not just leaning heavily into a single feature to "force" some ROI.
Highly reliable day‑to‑dayGuru is consistently available when I need it. The platform loads quickly, search works reliably, and I rarely experience downtime or slow performance. It’s dependable enough that teams can trust it as a daily source of truth. Minimal unplanned outages or errors. In my experience, unplanned outages or errors are extremely rare. Even during high‑usage periods or heavy workflows, Guru remains stable and responsive.
Pages load quickly and consistently. Guru’s interface is lightweight, so cards, boards, and search results load fast with very little lag. Even when navigating between collections or opening larger cards, performance stays smooth and reliable. Integrations perform well without slowing systems down. Using Guru through the browser extension or Slack integration doesn’t noticeably impact performance. Cards surface quickly, and interacting with the integrations feels just as smooth as using Guru directly.
The only reason I do not give it a a ten is because I think there is still some room for improvement in meeting the different time zone needs of their customers, but overall their support is top notch. Friendly, capable, and quick.
Every account representative I have worked with has been extremely helpful and nice. You can tell the account reps and support staff truly care about the product and want to provide you with the resources that you need. The response time is also fast for support inquiries and that has been a massive help for us.
I would rate the in-person training for Guru a solid 9 out of 10. The session was incredibly valuable as it provided comprehensive insights into using Guru effectively. I learned a lot about the tool's functionalities, which significantly enhanced my proficiency and confidence in utilizing Guru for my daily tasks. The training was engaging, informative, and tailored well to ensure I could apply what I learned immediately. Overall, it was a highly productive and beneficial learning experience.
I would rate the online training for Guru a strong 8 out of 10. While it lacked the interactive nature of in-person sessions, the content was well-structured and delivered effectively. The training modules were clear and comprehensive, covering all essential aspects of using Guru. The flexibility of online training allowed me to learn at my own pace and revisit topics as needed. Overall, it provided a solid foundation and practical understanding of Guru's functionalities, making it a valuable learning experience despite the virtual format.
You will need a very strong team of guru champions in order to get EVERYONE and EVERYTHING on Guru, it takes some craziness and over talking about guru everywhere to get people to be exicted, contribute and use. If you are starting any kind of buisness and you need KB, just go for guru as fast as you can because when you will grow you will thank yourself.
Compared with the vendors that we initially evaluate the AI functionality of, Guru makes the difference and also the interface capabilities, making it user-friendly, being able to build it up in a professionally way. there are no limitations on the customization of the interface, which supports multiple use cases at once and can apply to different teams that have different needs
At the time, Lessonly just seemed like the easiest lesson builder of the others. The others software had great features but, at the end of the day, if it was hard to make courses, I knew people wouldn't do it. Lessonly had all the right features without the complexity. That was what did it for me.
Zoho CRM is very customizable but compared to Salesforce it is a lot more buggy. Support is lacking but you get what you pay for. Overall we are happy but only because we are not paying a fortune!
Easily deployable across multiple teams and departmentsGuru is designed to scale horizontally across an organization. As teams grow, it’s simple to create new Collections, Boards, and permission sets without disrupting existing structures. This allows each department to manage its own knowledge while still contributing to a unified source of truth
The small support team can reliably scale to cover a broad swath of Tier 1 topics while maintaining decent first-response times, even when experiencing record-breaking, forecast-exceeding ticket volumes (e.g., 4 FT and 1 PT agents managing 880 tickets in one week).
Tier 2 topics (e.g., Billing and Technical) that require specialized attention and are "owned" by a specific agent can be written and validated by that agent's manager. The team manager can utilize that to cross-train should the agent leave the company or be out of the office.
Seeing my team's ebb and flow of weekly/monthly Guru engagement, as well as validation percentages in comparison to the ebb and flow of our ticket volume and production releases, helped me to communicate with C-suite leaders the necessity of having a margin of time to implement AI Agents and integrations in order to continue to scale.
Cut down our CRM costs by 50% + without losing any functionality that we needed.
Helped us increase our win percentages by helping us following our unique sales and marketing processes. (doubled sales bookings up until COVID and then still grew 10% in the COVID year)