Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gusto
Score 8.9 out of 10
N/A
Gusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.
$49
per month
ZipRecruiter
Score 8.2 out of 10
N/A
ZipRecruiter (www.ziprecruiter.com) is an online employment marketplace that actively connects people to their next opportunity. ZipRecruiter’s matching technology improves the job search experience for job seekers and helps businesses of all sizes find and hire the right candidates quickly.
$0
per month
Pricing
GustoZipRecruiter
Editions & Modules
Simple: A streamlined set of automatic payroll features and benefits integrations
$49/month + $6/mo per person
per month
Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
$80/month + $12/mo per person
per month
Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
$180/month + $22/mo per person
per month
No answers on this topic
Offerings
Pricing Offerings
GustoZipRecruiter
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.ZipRecruiter offers a variety of pricing plans designed to fit the needs of growing businesses of all sizes. Below is an overview of ZipRecruiter’s job posting products with more details to customize your plan and pricing based on number of job ads you need to post, number of resume downloads, number of user seats, etc. For more information with plans and pricing, call a ZipRecruiter Hiring Specialist at 855-458-3347. ZipRecruiter pricing plans (may use details from or link to this page) Standard - Hire easily on a budget: Smart, easy-to-use dashboard; Distribution to 100+ job sites; Powerful AI to proactively reach candidates Premium - Extended reach and increased access:Everything with Standard; Access to ZipRecruiter’s database of 43 million + resumes (ZipRecruiter Internal Data, January 2023); Up to 6x more candidates on average (Averages based on ZipRecruiter Internal Data, Jan. 1 to Dec. 31 2022.) Pro - Maximum reach and visibility: Everything in Premium; TrafficBoost for urgent and hard-to-fill jobs; Seamless integration with numerous external ATAs
More Pricing Information
Community Pulse
GustoZipRecruiter
Features
GustoZipRecruiter
Payroll Management
Comparison of Payroll Management features of Product A and Product B
Gusto
9.1
601 Ratings
10% above category average
ZipRecruiter
-
Ratings
Pay calculation9.5577 Ratings00 Ratings
Support for external payroll vendors8.58 Ratings00 Ratings
Benefit plan administration8.8411 Ratings00 Ratings
Direct deposit files9.6582 Ratings00 Ratings
Salary revision and increment management9.1452 Ratings00 Ratings
Reimbursement management9.1189 Ratings00 Ratings
Recruitment Marketing
Comparison of Recruitment Marketing features of Product A and Product B
Gusto
-
Ratings
ZipRecruiter
7.2
39 Ratings
8% above category average
Passive Recruitment Advertising00 Ratings6.311 Ratings
Active Recruitment Advertising00 Ratings8.036 Ratings
Employer Branding Tools00 Ratings7.233 Ratings
Best Alternatives
GustoZipRecruiter
Small Businesses
Dayforce Powerpay
Dayforce Powerpay
Score 9.3 out of 10
Breezy HR
Breezy HR
Score 9.1 out of 10
Medium-sized Companies
Paypro Workforce Management
Paypro Workforce Management
Score 9.1 out of 10
Breezy HR
Breezy HR
Score 9.1 out of 10
Enterprises
Infor Human Resources
Infor Human Resources
Score 7.1 out of 10
Snagajob
Snagajob
Score 6.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GustoZipRecruiter
Likelihood to Recommend
9.1
(590 ratings)
8.3
(102 ratings)
Likelihood to Renew
10.0
(12 ratings)
9.0
(10 ratings)
Usability
9.5
(414 ratings)
10.0
(5 ratings)
Availability
-
(0 ratings)
1.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
1.8
(26 ratings)
10.0
(25 ratings)
Implementation Rating
9.1
(2 ratings)
10.0
(2 ratings)
Configurability
-
(0 ratings)
1.0
(1 ratings)
Ease of integration
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
1.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
GustoZipRecruiter
Likelihood to Recommend
Gusto
Gusto is well-suited for small businesses looking for a one-stop platform for payroll, tax-related tasks, and onboarding. It has many automated features that make tasks related to running a business/running an S-Corp simpler. I have not tried any other similar platforms, so I am unsure how it compares, but the pricing Gusto offers feels reasonable compared to other providers.
Read full review
ZipRecruiter
Its geo targeting and search features made it easy to source people from specific sites and places, also it post the jobs to various platforms at the same time. AI should be more advanced so that we can get some high position profiles because it does not work as good on the high end roles as compared to the low end roles.
Read full review
Pros
Gusto
  • New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
  • A one-click option for syncing hours worked with payroll.
  • The option to run payroll on auto-pilot.
  • Ensuring I'm tax compliant with the states we have employees in.
  • Always having digital records of payroll runs.
Read full review
ZipRecruiter
  • TSP Restaurant Manager in Chapel Hill, TN currently on ZipRecruiter since yesterday (9/26) and already have an inbox filled with qualified applicants.
  • ZipRecruiter has easy access to chat or email with admins if I encounter an issue, and it is quickly resolved, the only time I did have an issue, the response was pretty much immediate.
  • ZipRecruiter is attractive to both the job poster and the job seeker. Easy to navigate.
Read full review
Cons
Gusto
  • Digital compliance tools for remote teams
  • Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
  • Benefits setup is unintuitive for startups
  • While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
  • Limited dashboard customization for remote workflows
  • As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
Read full review
ZipRecruiter
  • The only thing I can think of is, I don't prefer the unecessary emails I get from ZipRecruiter that don't pertain to my business, or what we use ZipRecruiter for.
  • I can't think of anything else that needs to be better
  • I can't think of anything else that needs to be better
Read full review
Likelihood to Renew
Gusto
Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
Read full review
ZipRecruiter
Results. The bottom line is the results we are getting. We are seeing not only quality applications, but quality hires that can directly be tied to our use of ZipRecruiter. The ROI is second to none - a simple and easy to use tool that is driving healthcare professionals to my various clients.
Read full review
Usability
Gusto
Wonderful overall usability – especially for the new business owner. The user interface is clean and intuitive, so it's easy to find what you're looking for. They also have great explanation pages ingrained into the process, so if you get stuck knowing what to do next, there's a link right there to walk you through the process!
Read full review
ZipRecruiter
ZipRecruiter is very user-friendly and is extremely reliable when searching for new talent. There are numerous features to help you when you have questions about a posting or your profile. The filtering process is awesome and you have so many ways to find the right talent with the screening questions provided by ZipRecruiter.
Read full review
Reliability and Availability
Gusto
No answers on this topic
ZipRecruiter
big fat zip zilch nada crappy ball of unwanted ear wax
Read full review
Performance
Gusto
No answers on this topic
ZipRecruiter
pages load fine ... it's not easy to know where to go -- you have to know to click on this or that because it's not intuitive.
Read full review
Support Rating
Gusto
Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
Read full review
ZipRecruiter
Have not had to utilize support recently, but in past instances they have reached out within 12 hours to help rectify any problems or answer any questions about features and functionality. The only issue I ever had with them was trying to clarify, when they previously advertised that they posted on 200+ job boards, if that meant that your job would for sure be posted on each job board. Turns out, by the way, that they only guarantee distribution, not posting
Read full review
Implementation Rating
Gusto
Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
Read full review
ZipRecruiter
onboarding process was very easy.
Read full review
Alternatives Considered
Gusto
It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and more. I had a lot of moments using QuickBooks Payroll where I thought, "Am I even doing this right?" — it felt like you had to have additional knowledge of HR regulations in your state to do everything correctly. Gusto has it ALL handled so you can focus your time on higher-impact tasks in your business.
Read full review
ZipRecruiter
ZipRecruiter is inferior when it comes to comparing it to Indeed. I use both because I want more platforms to advertise my job. However, I find myself obtaining more applicants from Indeed over ZipRecruiter. I don't count ZipRecruiter out, though, because every once in a while, you can find a gem in a haystack.
Read full review
Scalability
Gusto
No answers on this topic
ZipRecruiter
because they did not provide qualified candidates so they cannot be relied upon to do what they say they do
Read full review
Return on Investment
Gusto
  • I am not involved enough to know well, but I would say that Gusto has saved me about 1-2 hours in my onboarding process with my new company compared to my past experiences trying to onboard with ADP. I have also finished the process and am not frustrated like usual.
Read full review
ZipRecruiter
  • ZipRecruiter helped us to reaching our hiring goals for 2018. We have been able to source, exempt and non-exempt candidates, in a timely fashion for our roles in the NY Metro area.
  • From a cost perspective, ZipRecruiter is more affordable than others that we have used in the past. In the end the results speak for themselves and we have had better success with Zip than other job boards we have used in the past.
Read full review
ScreenShots

Gusto Screenshots

Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data