TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Gusto

    Score8.9 out of 10
    N/AGusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.

    $49

    per month

    ZipRecruiter

    Score8.4 out of 10
    N/AZipRecruiter (www.ziprecruiter.com) is an online employment marketplace that actively connects people to their next opportunity. ZipRecruiter’s matching technology improves the job search experience for job seekers and helps businesses of all sizes find and hire the right candidates quickly.

    $0

    per month

    Pricing
    GustoZipRecruiter
    Editions & Modules
    Simple: A streamlined set of automatic payroll features and benefits integrations
    $49/month + $6/mo per person
    per month
    Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
    $80/month + $12/mo per person
    per month
    Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
    $180/month + $22/mo per person
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    GustoZipRecruiter
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.ZipRecruiter offers a variety of pricing plans designed to fit the needs of growing businesses of all sizes. Below is an overview of ZipRecruiter’s job posting products with more details to customize your plan and pricing based on number of job ads you need to post, number of resume downloads, number of user seats, etc. For more information with plans and pricing, call a ZipRecruiter Hiring Specialist at 855-458-3347. ZipRecruiter pricing plans (may use details from or link to this page) Standard - Hire easily on a budget: Smart, easy-to-use dashboard; Distribution to 100+ job sites; Powerful AI to proactively reach candidates Premium - Extended reach and increased access:Everything with Standard; Access to ZipRecruiter’s database of 43 million + resumes (ZipRecruiter Internal Data, January 2023); Up to 6x more candidates on average (Averages based on ZipRecruiter Internal Data, Jan. 1 to Dec. 31 2022.) Pro - Maximum reach and visibility: Everything in Premium; TrafficBoost for urgent and hard-to-fill jobs; Seamless integration with numerous external ATAs
    More Pricing Information
    Features
    GustoZipRecruiter
    Payroll Management
    Comparison of Payroll Management features of Gusto and ZipRecruiter
    Feature
    Gusto
    9.1
    611 Ratings
    9% above category average
    ZipRecruiter
    -
    Ratings
    Pay calculation9.5587 Ratings00 Ratings
    Support for external payroll vendors8.58 Ratings00 Ratings
    Benefit plan administration8.7417 Ratings00 Ratings
    Direct deposit files9.7592 Ratings00 Ratings
    Salary revision and increment management9.0462 Ratings00 Ratings
    Reimbursement management9.0196 Ratings00 Ratings
    Recruitment Marketing
    Comparison of Recruitment Marketing features of Gusto and ZipRecruiter
    Feature
    Gusto
    -
    Ratings
    ZipRecruiter
    7.1
    39 Ratings
    13% above category average
    Passive Recruitment Advertising00 Ratings6.311 Ratings
    Active Recruitment Advertising00 Ratings8.036 Ratings
    Employer Branding Tools00 Ratings6.933 Ratings
    Best Alternatives
    GustoZipRecruiter
    Small Businesses
    Patriot Payroll
    Score8.6 out of 10
    LinkedIn Jobs
    Score7.9 out of 10
    Medium-sized Companies
    APS
    Score5.7 out of 10
    Glassdoor
    Score7.2 out of 10
    Enterprises
    ADP Streamline Payroll
    Score6.1 out of 10
    Snagajob
    Score6.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GustoZipRecruiter
    Likelihood to Recommend
    9.1
    (633 ratings)
    8.4
    (103 ratings)
    Likelihood to Renew
    10.0
    (14 ratings)
    9.4
    (10 ratings)
    Usability
    9.4
    (457 ratings)
    10.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    4.3
    (27 ratings)
    10.0
    (25 ratings)
    Implementation Rating
    9.1
    (3 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    1.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    GustoZipRecruiter
    Likelihood to Recommend
    Gusto
    I think Gusto is well-suited for any business, big or small, to use for accounting purposes. It makes it easy to keep track of many things, such as pay stubs, benefits, paid time off, and much more. Where I could see it being less useful is maybe for enterprise businesses with way more employees.
    Incentivized
    Read full review
    ZipRecruiter
    Its geo targeting and search features made it easy to source people from specific sites and places, also it post the jobs to various platforms at the same time. AI should be more advanced so that we can get some high position profiles because it does not work as good on the high end roles as compared to the low end roles.
    Incentivized
    Read full review
    Pros
    Gusto
    • New employee/contractor onboarding - all the documents are stored and easily accessible (the same goes for off-boarding).
    • A one-click option for syncing hours worked with payroll.
    • The option to run payroll on auto-pilot.
    • Ensuring I'm tax compliant with the states we have employees in.
    • Always having digital records of payroll runs.
    Incentivized
    Read full review
    ZipRecruiter
    • TSP Restaurant Manager in Chapel Hill, TN currently on ZipRecruiter since yesterday (9/26) and already have an inbox filled with qualified applicants.
    • ZipRecruiter has easy access to chat or email with admins if I encounter an issue, and it is quickly resolved, the only time I did have an issue, the response was pretty much immediate.
    • ZipRecruiter is attractive to both the job poster and the job seeker. Easy to navigate.
    Incentivized
    Read full review
    Cons
    Gusto
    • Digital compliance tools for remote teams
    • Gusto upsold us labor law posters, but I later found them available for free online. Since we’re a fully remote team, I had to manually download and distribute them digitally. It would be much more efficient if Gusto offered free, auto-distributed digital posters tailored to remote compliance.
    • Benefits setup is unintuitive for startups
    • While our rep was helpful, navigating the benefits system felt complex and not tailored to early-stage companies. More guided flows or simplified options for small, remote startups would be a big help.
    • Limited dashboard customization for remote workflows
    • As a fully online company, we’d benefit from dashboard options that highlight relevant tools for remote operations—like compliance tracking, digital communications, or onboarding checklists.
    Incentivized
    Read full review
    ZipRecruiter
    • The only thing I can think of is, I don't prefer the unecessary emails I get from ZipRecruiter that don't pertain to my business, or what we use ZipRecruiter for.
    • I can't think of anything else that needs to be better
    • I can't think of anything else that needs to be better
    Incentivized
    Read full review
    Likelihood to Renew
    Gusto
    Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
    Read full review
    ZipRecruiter
    Results. The bottom line is the results we are getting. We are seeing not only quality applications, but quality hires that can directly be tied to our use of ZipRecruiter. The ROI is second to none - a simple and easy to use tool that is driving healthcare professionals to my various clients.
    Incentivized
    Read full review
    Usability
    Gusto
    Gusto is pretty user-friendly, and the website is easy to navigate overall. They also offer good, responsive customer support and have helpful articles available when needed. So far, I have not had any major issues with the platform and am overall very happy with it.
    Incentivized
    Read full review
    ZipRecruiter
    ZipRecruiter is very user-friendly and is extremely reliable when searching for new talent. There are numerous features to help you when you have questions about a posting or your profile. The filtering process is awesome and you have so many ways to find the right talent with the screening questions provided by ZipRecruiter.
    Incentivized
    Read full review
    Reliability and Availability
    Gusto
    No answers on this topic
    ZipRecruiter
    big fat zip zilch nada crappy ball of unwanted ear wax
    Read full review
    Performance
    Gusto
    No answers on this topic
    ZipRecruiter
    pages load fine ... it's not easy to know where to go -- you have to know to click on this or that because it's not intuitive.
    Read full review
    Support Rating
    Gusto
    Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
    Incentivized
    Read full review
    ZipRecruiter
    Have not had to utilize support recently, but in past instances they have reached out within 12 hours to help rectify any problems or answer any questions about features and functionality. The only issue I ever had with them was trying to clarify, when they previously advertised that they posted on 200+ job boards, if that meant that your job would for sure be posted on each job board. Turns out, by the way, that they only guarantee distribution, not posting
    Incentivized
    Read full review
    Implementation Rating
    Gusto
    Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
    Incentivized
    Read full review
    ZipRecruiter
    onboarding process was very easy.
    Incentivized
    Read full review
    Alternatives Considered
    Gusto
    While I never actually got to the point of trying out ADP, I had several conversations with an ADP representative, and it seemed that they would be able to provide the same (if not less) level of service for a significantly higher price
    Incentivized
    Read full review
    ZipRecruiter
    ZipRecruiter is inferior when it comes to comparing it to Indeed. I use both because I want more platforms to advertise my job. However, I find myself obtaining more applicants from Indeed over ZipRecruiter. I don't count ZipRecruiter out, though, because every once in a while, you can find a gem in a haystack.
    Incentivized
    Read full review
    Scalability
    Gusto
    No answers on this topic
    ZipRecruiter
    because they did not provide qualified candidates so they cannot be relied upon to do what they say they do
    Read full review
    Return on Investment
    Gusto
    • Time tracking + payroll calculations me 30-60 minutes every time I run payroll.
    • Integrated workers' comp, so I didn't have to find an outside carrier and get quotes—it's all taken care of in the same platform.
    • Improved employee experience with onboarding.
    Incentivized
    Read full review
    ZipRecruiter
    • ZipRecruiter helped us to reaching our hiring goals for 2018. We have been able to source, exempt and non-exempt candidates, in a timely fashion for our roles in the NY Metro area.
    • From a cost perspective, ZipRecruiter is more affordable than others that we have used in the past. In the end the results speak for themselves and we have had better success with Zip than other job boards we have used in the past.
    Incentivized
    Read full review
    ScreenShots

    Gusto Screenshots

    Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data