Heap vs. Indicative

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Heap
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
$0
per month
Indicative
Score 9.2 out of 10
N/A
Indicative is a cloud based, self service customer analytics platform that gives businesses the tools they need to improve acquisition, conversion and retention through meaningful insights.N/A
Pricing
HeapIndicative
Editions & Modules
Free
$0
Up to 10k sessions/month
Growth
Starting at $3,600 annually
Up to 300k sessions/year
Pro
Contact Heap Sales
Custom sessions per month and unlimited projects
Premier
Contact Heap Sales
Custom sessions per month
No answers on this topic
Offerings
Pricing Offerings
HeapIndicative
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.
More Pricing Information
Community Pulse
HeapIndicative
Top Pros
Top Cons
Best Alternatives
HeapIndicative
Small Businesses
Fullstory
Fullstory
Score 8.4 out of 10
Fullstory
Fullstory
Score 8.4 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 9.3 out of 10
Whatfix
Whatfix
Score 9.3 out of 10
Enterprises
Whatfix
Whatfix
Score 9.3 out of 10
Whatfix
Whatfix
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HeapIndicative
Likelihood to Recommend
8.2
(233 ratings)
9.0
(2 ratings)
Likelihood to Renew
8.8
(9 ratings)
-
(0 ratings)
Usability
8.9
(64 ratings)
-
(0 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
8.4
(61 ratings)
-
(0 ratings)
Support Rating
9.0
(8 ratings)
-
(0 ratings)
Implementation Rating
9.0
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
HeapIndicative
Likelihood to Recommend
Heap
Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
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Indicative
It is well suited for situations or professionals that works with figures and data, or were you need to present this kind of information to your stakeholders. It may also be useful for students in the area of economics, accounting, finance or administration, to develop or train themselves in this area, linking the professional career with some IT knowledge.
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Pros
Heap
  • Realtime interactions which are captured automatically is a unique feature which no other product offers.
  • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
  • Detailed customer behaviours can be studied with captured replay sessions
  • Due to all the above points - it helped to improve customer experience
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Indicative
  • No code writing
  • Connection to platforms
  • Connection to warehouse
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Cons
Heap
  • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
  • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
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Indicative
  • Having a longer 'data period' in the 'Growth' plan
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Likelihood to Renew
Heap
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
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Indicative
No answers on this topic
Usability
Heap
On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
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Indicative
No answers on this topic
Reliability and Availability
Heap
I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
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Indicative
No answers on this topic
Performance
Heap
Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
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Indicative
No answers on this topic
Support Rating
Heap
Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
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Indicative
No answers on this topic
Implementation Rating
Heap
The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
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Indicative
No answers on this topic
Alternatives Considered
Heap
Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
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Indicative
More intuitive and friendly when using it in comparison to Google Analytics plus the positive experience with their support team when experiencing bags in the system.
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Scalability
Heap
The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
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Indicative
No answers on this topic
Return on Investment
Heap
  • It has helped us make decisions on what products to scope for our MVP based on the usage data.
  • It's allowed us to measure success with our beta product.
  • It's helped us view our conversion rates in an easy and usable manner.
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Indicative
  • Insight of financial figures
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ScreenShots

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Indicative Screenshots

Screenshot of Cohort ToolScreenshot of Customizable Dashboard