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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heap

    Score8.1 out of 10
    Small Businesses (1-50 employees)
    Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

    $0

    per month

    Microsoft BI (MSBI)

    Score8.5 out of 10
    N/AMicrosoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.

    $14

    per month per user

    Pricing
    HeapMicrosoft BI (MSBI)
    Editions & Modules
    Free
    $0
    Up to 10k sessions/month
    Growth
    Starting at $3,600 annually
    Up to 300k sessions/year
    Pro
    Contact Heap Sales
    Custom sessions per month and unlimited projects
    Premier
    Contact Heap Sales
    Custom sessions per month
    Power BI Pro
    $14
    per month per user
    Power BI Premium
    $24
    per month per user
    Offerings
    Pricing Offerings
    HeapMicrosoft BI (MSBI)
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsHeap pricing is based on session volume. A session is a period of activity from a single user on your app or website. It can include many pageviews or events.—
    More Pricing Information
    Community Pulse
    HeapMicrosoft BI (MSBI)
    Considered Both Products
    Contentsquare
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    216 Answers
    100%
    Would buy again
    15 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    149 Answers
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    215 Answers
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    117 Answers
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    121 Answers
    100%
    Implementation went as expected
    11 Answers
    Features
    HeapMicrosoft BI (MSBI)
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Heap and Microsoft BI (MSBI)
    Feature
    Heap
    -
    Ratings
    Microsoft BI (MSBI)
    9.0
    53 Ratings
    10% above category average
    Pixel Perfect reports00 Ratings8.546 Ratings
    Customizable dashboards00 Ratings9.653 Ratings
    Report Formatting Templates00 Ratings8.951 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Heap and Microsoft BI (MSBI)
    Feature
    Heap
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    53 Ratings
    6% above category average
    Drill-down analysis00 Ratings8.548 Ratings
    Formatting capabilities00 Ratings8.253 Ratings
    Integration with R or other statistical packages00 Ratings8.342 Ratings
    Report sharing and collaboration00 Ratings8.953 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Heap and Microsoft BI (MSBI)
    Feature
    Heap
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    52 Ratings
    3% above category average
    Publish to Web00 Ratings9.348 Ratings
    Publish to PDF00 Ratings9.148 Ratings
    Report Versioning00 Ratings7.444 Ratings
    Report Delivery Scheduling00 Ratings8.547 Ratings
    Delivery to Remote Servers00 Ratings8.426 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Heap and Microsoft BI (MSBI)
    Feature
    Heap
    -
    Ratings
    Microsoft BI (MSBI)
    8.7
    52 Ratings
    9% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.651 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.748 Ratings
    Predictive Analytics00 Ratings7.745 Ratings
    Pattern Recognition and Data Mining00 Ratings8.76 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Heap and Microsoft BI (MSBI)
    Feature
    Heap
    -
    Ratings
    Microsoft BI (MSBI)
    9.3
    53 Ratings
    9% above category average
    Multi-User Support (named login)00 Ratings9.449 Ratings
    Role-Based Security Model00 Ratings9.347 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.949 Ratings
    Report-Level Access Control00 Ratings9.36 Ratings
    Single Sign-On (SSO)00 Ratings9.431 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Heap and Microsoft BI (MSBI)
    Feature
    Heap
    -
    Ratings
    Microsoft BI (MSBI)
    8.0
    42 Ratings
    4% above category average
    Responsive Design for Web Access00 Ratings8.239 Ratings
    Mobile Application00 Ratings8.030 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.839 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Heap and Microsoft BI (MSBI)
    Feature
    Heap
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    24 Ratings
    9% above category average
    REST API00 Ratings9.221 Ratings
    Javascript API00 Ratings8.821 Ratings
    iFrames00 Ratings8.820 Ratings
    Java API00 Ratings8.718 Ratings
    Themeable User Interface (UI)00 Ratings8.021 Ratings
    Customizable Platform (Open Source)00 Ratings7.319 Ratings
    Best Alternatives
    HeapMicrosoft BI (MSBI)
    Small Businesses
    Mixpanel
    Score8.3 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Gainsight PX
    Score7.6 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeapMicrosoft BI (MSBI)
    Likelihood to Recommend
    8.4
    (233 ratings)
    8.9
    (77 ratings)
    Likelihood to Renew
    9.3
    (9 ratings)
    8.0
    (25 ratings)
    Usability
    9.0
    (65 ratings)
    8.9
    (19 ratings)
    Availability
    9.1
    (2 ratings)
    9.5
    (2 ratings)
    Performance
    8.4
    (61 ratings)
    7.0
    (2 ratings)
    Support Rating
    9.0
    (8 ratings)
    8.9
    (15 ratings)
    In-Person Training
    -
    (0 ratings)
    6.9
    (3 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    9.0
    (3 ratings)
    9.6
    (7 ratings)
    Configurability
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (42 ratings)
    Data Sources
    -
    (0 ratings)
    8.4
    (41 ratings)
    Ease of integration
    9.1
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HeapMicrosoft BI (MSBI)
    Likelihood to Recommend
    Contentsquare
    Scenarios when Heap was well suited: It is when a user claims that he encountered a bug without giving us the details of the error message. Scenarios where it is less appropriate: Its when we try to capture user interaction in our mobile app
    Incentivized
    Read full review
    Microsoft
    Microsoft BI has a lot of features and is a very powerful tool, especially if you have folks on your team that know how to utilize all of its capabilities. To truly unlock all that it can do, it does require people to have a deep understanding of its capabilities. That's where the software really shines. If you are looking for a simpler, more basic reporting tool, there are other programs available that do not require such a steep learning curve.
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Realtime interactions which are captured automatically is a unique feature which no other product offers.
    • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
    • Detailed customer behaviours can be studied with captured replay sessions
    • Due to all the above points - it helped to improve customer experience
    Incentivized
    Read full review
    Microsoft
    • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
    • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
    • Transfer of data from one application to another via Excel and comparison of data attributes between applications
    • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
    Incentivized
    Read full review
    Cons
    Contentsquare
    • I think Heap can improve its onboarding; I would love to see some info that is helpful for someone who isn't in Heap every single day.
    • Sharing dashboards can be tricky, it feels like a huge learning curve that I already have forgotten how to do.
    Incentivized
    Read full review
    Microsoft
    • MSBI designs can work on increasing data processing capabilities enough to handle the huge datasets etc.
    • It would be a lot better if it is a little low on cost.
    • it needs to create opportunities little more than they do regarding customization of some very unique visualization effects
    Read full review
    Likelihood to Renew
    Contentsquare
    It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
    Incentivized
    Read full review
    Microsoft
    Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
    Read full review
    Usability
    Contentsquare
    On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
    Incentivized
    Read full review
    Microsoft
    The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
    Incentivized
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    Reliability and Availability
    Contentsquare
    I've never run into any issues with Heap's availability, Heap is always there when I need it. I haven't run into any issues like application errors or unplanned outages during my 2+ years of using Heap. Each and every time I log in to Heap I have a completely functional experience
    Incentivized
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    Microsoft
    The product has been reliable.
    Read full review
    Performance
    Contentsquare
    Heap doesn't affect page load times considerably nor has a large impact [on] our overall score, as far as page loading times inside of the tool its pretty reliable to retrieve data as much as "instant" that it can be the delay seems to be on data getting tracked into the servers to be read but it's not significant.
    Incentivized
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    Microsoft
    SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
    Read full review
    Support Rating
    Contentsquare
    Heap support has allowed us to troubleshoot and test a lot of different items. Their support team is always helpful and friendly, even when we come to them with the most complicated questions. I think this greatly improves the value proposition of the product because their support team is knowledgable and friendly.
    Incentivized
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    Microsoft
    MSBI natively has a site that allows you to vote on user enhancements and bug fixes. This allows the largest nagging issues to float to the top and the development team can prioritize accordingly. As mentioned earlier, the large community base of MSBI developers assist technical resources in handling technical questions.
    Incentivized
    Read full review
    In-Person Training
    Contentsquare
    No answers on this topic
    Microsoft
    This training was more directed toward what the product was capable of rather than actual programming.
    Read full review
    Online Training
    Contentsquare
    No answers on this topic
    Microsoft
    I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
    Read full review
    Implementation Rating
    Contentsquare
    The implementation was smooth and easy. The Heap team helped us with implementation and it went great! Within a few weeks, we were fully up and running and utilizing the platform to its full capability. This is an additional thing that has made this platform so great and we couldn't recommend it enough.
    Incentivized
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    Microsoft
    We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
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    Alternatives Considered
    Contentsquare
    Heap offers a ton of functionality on a single platform.It also has an smart data science layer to offers suggestions for next steps in the analysis, allowing us to explore alternative paths we may not think to take. The low-code option for updating data is appealing, and there is a lot of automation with minimal engineering effort.
    Incentivized
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    Microsoft
    We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
    Incentivized
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    Scalability
    Contentsquare
    The most challenging part of using Heap in a growing organization is the naming and structure in which reports and dashboards are organized. I work within the marketing department and our Heap leader internally works within the IT/Product department, which makes it challenging because we often don't speak the same language, so the learning curve has been steep without any specific use-case examples to leverage online.
    Incentivized
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    Contentsquare
    • It has helped us make decisions on what products to scope for our MVP based on the usage data.
    • It's allowed us to measure success with our beta product.
    • It's helped us view our conversion rates in an easy and usable manner.
    Incentivized
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    Microsoft
    • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
    • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
    Incentivized
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    ScreenShots

    Heap Screenshots

    Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.