Hootsuite vs. Elevate by LinkedIn

I really like that I can just go into hootsuite, connect all the our social channels and be able to have a great overview on what our social feeds look like. It's super handy not having to spend time going into each social platform to do the same post, and I can spend one day scheduling out that month's social plan. I much prefer sorting out boosting post from Hootsuite, the only downside is that they have a limit to what you can boost a month so a lot of the time I have to grin and bear it and use Meta Business Suite instead for boosting posts.

The fact that you can seamlessly share content that is relevant to your business/company is a great tool. This can help production and marketing for a company in a positive direction.

Incentivized

• Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
• Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
• Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.

Incentivized

• Track trending posts amongst colleagues on LinkedIn.
• See just how much engagement is happening through your employees.
• Allows you to better map our future content and ideas for success.

Incentivized

• Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
• We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts

Incentivized

• If I schedule an article to be posted on LinkedIn and want to go back to edit it to have it posted on Twitter as well at the same scheduled time, this is hard and shouldn't be
• For filtering content so the user just sees articles they are interested in, some of the filters are too broad. I work in Cloud. Cloud happens to also cover things like AI and Data, which aren't in my specialty. I wish my articles and content were just cloud software.
• The pane where the user can see all scheduled posts could have a different view. They are shown in a list and aren't easy to drag/drop and change. This would be super useful on the desktop browser version.

Incentivized

At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

Incentivized

Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!

Incentivized

Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite. Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.

Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

In truth, I have never needed to leverage customer support for LinkedIn Elevate. I have have a 100% positive experience with both the mobile app, web browser version and using it in Safari on my iPhone.

Incentivized

Very easy to teach and learn

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

• Combination of vendor and internal. The vendor bumped up our account to the Enterprise version (quite simple and easy) and then set up our organization and team structure. We then had to log in and set up team members and assign members to social media accounts. This was pretty easy to do as they have a great user interface. We simply had to drag and drop people into the correct team giving them access to specific social media accounts.

Hootsuite's free account was sufficient for use on behalf of our client. When they restructured their pricing model and eliminated free and affordable subscriptions suitable for a small business, we found that Zoho Social was an excellent replacement. The interface was simpler and the pricing was affordable and suitable for a small business.

Incentivized

Definitely LinkedIn elevate is a much easier program to use while still offering more complexity in Data and allowing better connection among employees. The content side makes it much more interesting and enjoyable than other programs. It also provides a more unique layout and structure that employees can seamlessly share content and learn from other posts.

Incentivized

We are only using in marketing and have been able to scale.

Incentivized

• I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
• It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.

Incentivized

• The increase in leads allowed for a great ROI since we started using.
• Helped us create an amazing community within the company.
• We managed to increase profits considerably.

Incentivized