Hotjar vs. UserVoice

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 7.8 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
UserVoice
Score 9.5 out of 10
N/A
UserVoice collects and organizes feedback from multiple sources to provide a clear, actionable view of user feedback for product teams. With a customizable feedback portal, in-app widget, and direct integrations with your email client, CRM or support tool, it’s easy for your customers and internal team members to share feedback at anytime. The UserVoice platform allows you to manage all this feedback in a single view, analyze your data to make product decisions based on customer…
$15
per month
Pricing
HotjarUserVoice
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
No answers on this topic
Offerings
Pricing Offerings
HotjarUserVoice
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
HotjarUserVoice
Best Alternatives
HotjarUserVoice
Small Businesses
Matomo Analytics
Matomo Analytics
Score 8.8 out of 10
Craft.io
Craft.io
Score 10.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.1 out of 10
ProductPlan
ProductPlan
Score 9.5 out of 10
Enterprises
Contentsquare
Contentsquare
Score 7.5 out of 10
Roadmunk
Roadmunk
Score 5.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarUserVoice
Likelihood to Recommend
10.0
(103 ratings)
10.0
(9 ratings)
Likelihood to Renew
5.1
(2 ratings)
9.7
(6 ratings)
Usability
9.7
(6 ratings)
8.0
(1 ratings)
Support Rating
9.6
(4 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarUserVoice
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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UserVoice
UserVoice can be an affordable and powerful tool to start engaging customers and employees. It can help manage the entire feedback loop process. But your product management and development teams still need to do their jobs. Remember to have a response SLA in place and ownership for prioritizing and responding to the feedback.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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UserVoice
  • User interface is very simple. Learning the product and teaching the team how to use the product took hardly any time at all.
  • Gives visibility into what others are logging. We are able to append 'votes' to certain ideas, rather than having to create an existing idea from scratch.
  • Reporting. Tags allow to easily filter through ideas for roadmap planning.
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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UserVoice
  • Doesn't always catch obvious spam/we have to do a fair amount of blacklisting
  • Doesn't have multiple language options
  • No online/email tech support available. You have to call if you have an issue.
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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UserVoice
I just really liked UserVoice.
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Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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UserVoice
The day-to-day usability is good. More technical settings require a bit more effort.
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Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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UserVoice
Always very responsible and helpful when an issue happened. They eat their own cooking when it comes to using their products.
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Implementation Rating
Contentsquare
No answers on this topic
UserVoice
Have clear goals and owners established before you start using any tool like this. Very important to get accounts and rights setup so that there's no lag time in customer response once things go live. Make sure IT is involved if you plan to use the Single-Sign On (SSO) or any of the access control tools.
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Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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UserVoice
I like the ease of integration into web and mobile apps for UserVoice. It's also a comprehensive bug reporting, user feedback, and knowledge base tool.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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UserVoice
  • Transparency: Now we can handle better communication of requests with customers and internal stakeholders.
  • We can track better how many ideas are accepted and released vs rejected ones.
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ScreenShots

UserVoice Screenshots

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