HubSpot CRM vs. Zendesk Sell

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Zendesk Sell
Score 9.7 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
HubSpot CRMZendesk Sell
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
HubSpot CRMZendesk Sell
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMZendesk Sell
Considered Both Products
HubSpot CRM
Chose HubSpot CRM
Zoho CRM has a lot to offer for the price you pay, lots of platforms you can use from their ecosystem. When compared to HubSpot [CRM] though, you can see a major difference in the quality and usability of the software.
I have tried Salesforce and find it a bit cumbersome and …
Chose HubSpot CRM
Zendesk is not a proper CRM and is not fit for purpose. It is for managing tickets from a Customer Service perspective. Salesforce is probably more powerful than Hubspot, especially from a reporting perspective, but it is less user-friendly, clunkier, and more suitable for …
Chose HubSpot CRM
For me, this is very simple.
Hubspot out performs both of the previously used platforms.
Chose HubSpot CRM
HubSpot is more user-friendly and more customizable; you usually have to use multiple CRMs to afford all your business needs. However, HubSpot has everything that a middle-big sized company needs - also, the fact that permissions can be given depending on the profile is very …
Chose HubSpot CRM
HubSpot sits in the upper-middle of the complexity and flexibility scale compared to these other systems. It is more adaptable than Zoho and Zendesk, but less than Salesforce. It has a more modern UI than the other options but is less intuitive than Zoho or Zendesk. This may be …
Chose HubSpot CRM
The free version alone stacks up pretty well against the mentioned competitors. I believe as your business operations grow, the price points for additional users and needed functionalities will grow as well, and HubSpot is well within competitive pricing to compete with the …
Chose HubSpot CRM
HubSpot CRM is a great middle ground between the two. Better for B2B than Zendesk, and maybe less extensive in capabilities but also less expensive and easier to make adjustments to than Salesforce.
Chose HubSpot CRM
Clearly focused on core CRM and small and medium size organization requirements. It's easy to get started with the free / low cost options and expand usage when your own business grows. No need for high upfront investments. Also it's much less complex than some bigger platforms …
Chose HubSpot CRM
The simplicity of use, ease of automation, clarity of information, and pursuit of the golden customer record.
Chose HubSpot CRM
Wide variation of marketing options.
Chose HubSpot CRM
Hubspot CRM is designed to fit within their ecosystem of marketing, sales, and support tools, so it's a little different beast than the other tools I've used. Base CRM is a powerful tool, but it's more of a stand-alone sales CRM platform with tools designed exclusively around a …
Chose HubSpot CRM
Some are too basic, others are stupidly complex (fine in the right environment though) but Hubspot works well for us.
Chose HubSpot CRM
It was impossible to get my team to consistently use Base CRM. It was a fine tool, but HubSpot's CRM is superior for our business and our team actually uses and enjoys using the CRM now.
Zendesk Sell
Chose Zendesk Sell
I am currently using Hubspot, which we upgraded to from Zendesk Sell.

I used SalesForce many years ago, but too long ago to comment on any current functionality.
Features
HubSpot CRMZendesk Sell
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
8.1
1657 Ratings
4% above category average
Zendesk Sell
6.6
15 Ratings
16% below category average
Customer data management / contact management9.01595 Ratings8.914 Ratings
Workflow management8.51564 Ratings6.115 Ratings
Territory management4.9184 Ratings4.98 Ratings
Opportunity management8.61500 Ratings7.913 Ratings
Integration with email client (e.g., Outlook or Gmail)8.71613 Ratings6.915 Ratings
Contract management7.9185 Ratings5.410 Ratings
Quote & order management8.21098 Ratings3.97 Ratings
Interaction tracking8.71557 Ratings7.915 Ratings
Channel / partner relationship management8.2186 Ratings7.811 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
8.0
1114 Ratings
4% above category average
Zendesk Sell
9.0
12 Ratings
16% above category average
Case management8.31036 Ratings9.07 Ratings
Call center management7.6891 Ratings9.08 Ratings
Help desk management8.1951 Ratings9.011 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.7
1465 Ratings
12% above category average
Zendesk Sell
6.9
12 Ratings
11% below category average
Lead management8.91383 Ratings6.012 Ratings
Email marketing8.51395 Ratings7.89 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
8.2
1515 Ratings
7% above category average
Zendesk Sell
5.3
13 Ratings
37% below category average
Task management8.41449 Ratings8.013 Ratings
Billing and invoicing management7.9763 Ratings1.05 Ratings
Reporting8.31344 Ratings7.013 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
8.2
1483 Ratings
7% above category average
Zendesk Sell
8.2
15 Ratings
7% above category average
Forecasting8.11171 Ratings7.812 Ratings
Pipeline visualization8.41410 Ratings7.914 Ratings
Customizable reports8.21369 Ratings9.014 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.9
1418 Ratings
3% above category average
Zendesk Sell
4.2
15 Ratings
58% below category average
Custom fields8.51389 Ratings7.815 Ratings
Custom objects8.51211 Ratings4.910 Ratings
Scripting environment6.3132 Ratings1.16 Ratings
API for custom integration8.5992 Ratings3.08 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.9
1377 Ratings
6% above category average
Zendesk Sell
9.5
14 Ratings
13% above category average
Single sign-on capability9.01235 Ratings9.912 Ratings
Role-based user permissions8.91314 Ratings9.011 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
7.9
946 Ratings
6% above category average
Zendesk Sell
4.0
5 Ratings
60% below category average
Social data7.8928 Ratings1.04 Ratings
Social engagement8.1915 Ratings6.95 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
8.2
1058 Ratings
10% above category average
Zendesk Sell
5.4
7 Ratings
32% below category average
Marketing automation8.51051 Ratings9.87 Ratings
Compensation management7.9694 Ratings1.03 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
8.0
1247 Ratings
6% above category average
Zendesk Sell
8.0
13 Ratings
6% above category average
Mobile access8.01247 Ratings8.013 Ratings
Best Alternatives
HubSpot CRMZendesk Sell
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
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Score 9.1 out of 10
Creatio
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Score 9.1 out of 10
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User Ratings
HubSpot CRMZendesk Sell
Likelihood to Recommend
8.5
(1702 ratings)
10.0
(15 ratings)
Likelihood to Renew
10.0
(31 ratings)
9.0
(2 ratings)
Usability
8.4
(1550 ratings)
8.9
(4 ratings)
Availability
8.2
(1 ratings)
10.0
(1 ratings)
Performance
6.4
(1 ratings)
10.0
(1 ratings)
Support Rating
6.0
(24 ratings)
8.8
(4 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
Implementation Rating
7.5
(9 ratings)
8.0
(1 ratings)
Configurability
4.5
(1 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
5.5
(1 ratings)
-
(0 ratings)
Ease of integration
7.3
(1 ratings)
10.0
(1 ratings)
Product Scalability
7.3
(1 ratings)
10.0
(1 ratings)
Vendor post-sale
6.4
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
10.0
(1 ratings)
User Testimonials
HubSpot CRMZendesk Sell
Likelihood to Recommend
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Zendesk
Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Read full review
Pros
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Zendesk
  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
Read full review
Cons
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Zendesk
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Zendesk
The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
Read full review
Usability
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Zendesk
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
Zendesk
Always available and easy connection from Zendesk Support
Read full review
Performance
HubSpot
No answers on this topic
Zendesk
Never any latency issues
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Zendesk
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
Read full review
Online Training
HubSpot
No answers on this topic
Zendesk
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Zendesk
Simple, and straight forward.
Read full review
Alternatives Considered
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Zendesk
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Read full review
Scalability
HubSpot
No answers on this topic
Zendesk
Always on, always available.
Read full review
Return on Investment
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
Zendesk
  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.