HubSpot Sales Hub vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Sales Hub
Score 8.6 out of 10
N/A
HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.N/A
Twilio SendGrid
Score 8.0 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
HubSpot Sales HubTwilio SendGrid
Editions & Modules
No answers on this topic
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
HubSpot Sales HubTwilio SendGrid
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Sales HubTwilio SendGrid
Top Pros
Top Cons
Features
HubSpot Sales HubTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Sales Hub
-
Ratings
Twilio SendGrid
7.9
46 Ratings
WYSIWYG email editor00 Ratings7.732 Ratings
Dynamic content00 Ratings8.435 Ratings
Ability to test dynamic content00 Ratings8.833 Ratings
Landing pages00 Ratings7.521 Ratings
A/B testing00 Ratings8.026 Ratings
Mobile optimization00 Ratings8.434 Ratings
Email deliverability reporting00 Ratings8.880 Ratings
List management00 Ratings6.639 Ratings
Triggered drip sequences00 Ratings7.220 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Sales Hub
-
Ratings
Twilio SendGrid
7.1
47 Ratings
Dashboards00 Ratings8.045 Ratings
Standard reports00 Ratings8.145 Ratings
Custom reports00 Ratings5.329 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
HubSpot Sales Hub
-
Ratings
Twilio SendGrid
8.7
9 Ratings
URL Validation00 Ratings9.18 Ratings
Link Tracking00 Ratings8.89 Ratings
Image Validation00 Ratings8.37 Ratings
Inbox Display00 Ratings8.78 Ratings
Email Accessibility Tools00 Ratings8.88 Ratings
Spelling and Grammar Check00 Ratings8.36 Ratings
Spam Testing00 Ratings8.88 Ratings
Email Previews00 Ratings8.88 Ratings
User Ratings
HubSpot Sales HubTwilio SendGrid
Likelihood to Recommend
9.0
(118 ratings)
7.3
(57 ratings)
Likelihood to Renew
10.0
(6 ratings)
8.1
(2 ratings)
Usability
8.8
(5 ratings)
1.0
(4 ratings)
Support Rating
8.3
(6 ratings)
2.8
(14 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
HubSpot Sales HubTwilio SendGrid
Likelihood to Recommend
HubSpot
HubSpot Sales Hub is perfect for my role in the software world. Any SaaS company should use HubSpot Sales Hub to keep track of their deals and accounts. I don't have much experience working in other industries with HubSpot Sales Hub, but I'm sure that there are some use cases where smaller companies that don't need as many tech integrations would find HubSpot Sales Hub as over kill.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
HubSpot
  • The sales funnel makes it easy to predict and track how sales development is going.
  • It enables us to run all our businesses as a single unified solution using a single system from the ground up.
  • It's the catalyst for our digital transformation and works well with HubSpot and other marketing systems.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
HubSpot
  • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
  • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Likelihood to Renew
HubSpot
Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
Read full review
Twilio
So far it has been working good. Unless a better option appears, we will keep using it.
Read full review
Usability
HubSpot
Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
Read full review
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Read full review
Support Rating
HubSpot
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
Read full review
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
Implementation Rating
HubSpot
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
Read full review
Twilio
No answers on this topic
Alternatives Considered
HubSpot
Mostly my experience was with Buildertrend. It's a great platform for jobs in construction. It does everything we need and we will likely stick with it forever. BUT... We did not feel that it has anything compared to Hubspot in terms of Sales and Marketing Tools. Buildertrend is fantastic for official, contracted, construction jobs that are being completed but not so much for the massive pool of thousands of leads coming and going. It just would never keep up with Hubspot Sales Hub or Marketing Hub.
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
Read full review
Return on Investment
HubSpot
  • Positively it allows us to keep track of all our clients so that we don't miss anything and lose a potential client. So we can handle more clients at the same time.
  • Our old CRM allowed us to automatize a lot of email follow ups, with HubSpot the functionality is there you just have to pay more to have it.
  • Everything is more organized and following our process through HubSpot we have been able to close more deals than in years before.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review