TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hunter

    Score7.8 out of 10
    N/AHunter is a cloud-based email search solution that helps businesses find and verify professional email addresses from domains, companies or a specific professional on the web.

    $0

    per month

    Outbrain

    Score5 out of 10
    N/AOutbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
    Pricing
    HunterOutbrain
    Editions & Modules
    Free
    $0.00
    per month
    Starter
    $49
    per month
    Growth
    $99
    per month
    Pro
    $199
    per month
    Enterprise
    $399
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HunterOutbrain
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    HunterOutbrain
    Small Businesses
    Affinity CRM
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    Medium-sized Companies
    Podium
    Score7 out of 10
    Amazon Advertising Sponsored Products
    Score5.5 out of 10
    Enterprises
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    AdSense
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HunterOutbrain
    Likelihood to Recommend
    8.0
    (26 ratings)
    1.5
    (17 ratings)
    Usability
    7.0
    (3 ratings)
    7.8
    (5 ratings)
    Support Rating
    -
    (0 ratings)
    7.5
    (6 ratings)
    User Testimonials
    HunterOutbrain
    Likelihood to Recommend
    Hunter
    The scenario we most commonly use Hunter for is to quickly find and retrieve contact email information. Phone numbers are an added bonus, but they tend to only be available for contacts in the US. SDRs have the extension in order to confirm or to help them "guess" as to what a contact's email address might be. This speeds up our prospecting time considerably. Where Hunter falls short is not being flexible where companies have more than one email format.
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    Outbrain
    If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
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    Pros
    Hunter
    • Hunter provides a quick and easy way to look up the email format for any company using the free Google Chrome extension.
    • Hunter allows you to upload a bulk list of emails and verify them easily.
    • Hunter shows where verified emails were found on web pages and PDF documents. This shows that the emails were published by trusted sources.
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    Outbrain
    • Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
    • Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
    • Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.
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    Cons
    Hunter
    • Hunter is only as valuable as the information it is able to scrape from the internet. If a company has not listed any email addresses online, then Hunter is not going to be able to find it.
    • Sometimes Hunter is only able to identify non-personal-specific email addresses (ex: info @, support@, etc.). This makes it difficult to identify personnel emails
    • Sometimes companies will have different email domains that Hunter is not able to correlate. For example, when searching for an email address at Lead.com, Hunter is not able to point to ParentCompany.com email addresses that would be more useful.
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    Outbrain
    • Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
    • High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
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    Usability
    Hunter
    I think the features are good, but it makes my brain hurt (and feel overtaxed) when I have to jump between searching by name and domain and then searching via a specific email to verify. I wish I could do all of that from one landing page, one über search bar.
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    Outbrain
    The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
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    Support Rating
    Hunter
    No answers on this topic
    Outbrain
    We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
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    Alternatives Considered
    Hunter
    Hunter is a good all in one solution, which hasnt always been the case as it used to be a daa only solution. However, other tools like lemlist as slightly more user friendly and make it so simple to build and launch multi-channel campaigns , and do this slightly better than Hunter.
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    Outbrain
    Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
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    Return on Investment
    Hunter
    • Definitely Hunter has built lead lists for our clients in a very fast way for our clients.
    • It has managed to cut the times of preparation of lead lists in more than 200% of the time compared to other traditional ways.
    • Our clients can now have tons of leads and deliver contents in a faster way to validate these prospects.
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    Outbrain
    • None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
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    ScreenShots

    Hunter Screenshots

    Screenshot of Hunter DashboardScreenshot of Domain Search toolScreenshot of Hunter CampaignsScreenshot of Hunter Bulk TasksScreenshot of Hunter Google Sheets Add-On