IBM Cognos Analytics vs. ThoughtSpot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.4 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
ThoughtSpot
Score 8.5 out of 10
N/A
ThoughtSpot is an Agentic Analytics Platform for enterprises where users ask data questions using natural language and get answers with AI. Code-first for data teams and code-free for business users, ThoughtSpot can handle large, complex cloud data at scale.
$1,500
per year (5 users)
Pricing
IBM Cognos AnalyticsThoughtSpot
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Thoughtspot Analytics - Pro
$50
per month (billed annually) per user (25-1000 users)
Thoughtspot Analytics - Enterprise
Custom
Offerings
Pricing Offerings
IBM Cognos AnalyticsThoughtSpot
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsThoughtSpot
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise …
Chose IBM Cognos Analytics
I like the cloud native character and ease of deployment with Sigma and ThogthSpot, I also like the metadata modelling capabilities of Power BI. I prefer the ability of Cognos to create and publish a metadata model that provides both ad hoc access and managed reporting and …
Chose IBM Cognos Analytics
IBM Cognos Analytics with Watson is an enterprise ready tool and could provide end to end functionality expected from a BI tool. Provides integration with custom applications as well as provides not just high end visualizations that Tableau or PowerBI provides but also the very …
Chose IBM Cognos Analytics
IBM has tried to push its product to be like Tableau and included dashboarding, but we still use Tableau due to better features.

I haven't found anything that compares to the amazing features we get to use with IBM Cognos Report Studio, which allows you to send emails (PDF, …
ThoughtSpot
Chose ThoughtSpot
Compared to most reporting and analytics tools of a similar nature, ThoughtSpot seems to work particularly well with financial and sales related data. In terms of ease of use, ThoughtSpot ranks above average. On the other hand, there are dozens of basic features (esp. …
Chose ThoughtSpot
While Thoughtspot runs on "keyword search" technology, it needs the users to import data and build the data model in thoughtspot which creates a duplicate copy of your data mart. Answer Rocket uses "NLP (Natural Language Processing)" to work on your existing database and while …
Features
IBM Cognos AnalyticsThoughtSpot
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.6
130 Ratings
7% below category average
ThoughtSpot
7.3
89 Ratings
12% below category average
Pixel Perfect reports7.5120 Ratings6.021 Ratings
Customizable dashboards7.7126 Ratings8.289 Ratings
Report Formatting Templates7.5122 Ratings7.725 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
130 Ratings
7% below category average
ThoughtSpot
7.5
91 Ratings
7% below category average
Drill-down analysis6.9127 Ratings8.590 Ratings
Formatting capabilities7.7129 Ratings7.290 Ratings
Integration with R or other statistical packages7.492 Ratings5.849 Ratings
Report sharing and collaboration8.1123 Ratings8.788 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
8.2
128 Ratings
0% below category average
ThoughtSpot
8.3
84 Ratings
1% above category average
Publish to Web8.327 Ratings8.355 Ratings
Publish to PDF7.7122 Ratings8.678 Ratings
Report Versioning8.626 Ratings7.918 Ratings
Report Delivery Scheduling8.3124 Ratings8.464 Ratings
Delivery to Remote Servers8.112 Ratings8.135 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
7.0
117 Ratings
13% below category average
ThoughtSpot
7.4
86 Ratings
8% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.6112 Ratings7.685 Ratings
Location Analytics / Geographic Visualization7.6107 Ratings7.579 Ratings
Predictive Analytics6.5103 Ratings7.665 Ratings
Pattern Recognition and Data Mining6.340 Ratings7.013 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.4
122 Ratings
14% below category average
ThoughtSpot
8.1
86 Ratings
5% below category average
Multi-User Support (named login)7.2119 Ratings8.382 Ratings
Role-Based Security Model7.3118 Ratings8.074 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.7117 Ratings7.878 Ratings
Report-Level Access Control7.947 Ratings7.916 Ratings
Single Sign-On (SSO)8.2101 Ratings8.672 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
6.4
102 Ratings
19% below category average
ThoughtSpot
7.5
53 Ratings
3% below category average
Responsive Design for Web Access6.796 Ratings7.251 Ratings
Mobile Application6.686 Ratings7.034 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.792 Ratings6.946 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.4
82 Ratings
4% below category average
ThoughtSpot
7.2
51 Ratings
7% below category average
REST API7.279 Ratings7.042 Ratings
Javascript API7.476 Ratings6.535 Ratings
iFrames8.39 Ratings8.134 Ratings
Java API6.911 Ratings7.013 Ratings
Themeable User Interface (UI)7.110 Ratings7.335 Ratings
Customizable Platform (Open Source)7.87 Ratings7.115 Ratings
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User Ratings
IBM Cognos AnalyticsThoughtSpot
Likelihood to Recommend
7.6
(146 ratings)
8.6
(91 ratings)
Likelihood to Renew
8.1
(30 ratings)
10.0
(6 ratings)
Usability
7.3
(9 ratings)
8.3
(85 ratings)
Availability
8.6
(4 ratings)
9.0
(3 ratings)
Performance
9.0
(5 ratings)
8.0
(3 ratings)
Support Rating
1.0
(9 ratings)
8.0
(4 ratings)
In-Person Training
8.7
(4 ratings)
5.0
(1 ratings)
Online Training
8.0
(4 ratings)
4.0
(1 ratings)
Implementation Rating
7.0
(7 ratings)
7.0
(2 ratings)
Configurability
7.0
(3 ratings)
8.0
(1 ratings)
Ease of integration
5.7
(5 ratings)
9.0
(1 ratings)
Product Scalability
2.7
(4 ratings)
8.0
(3 ratings)
Vendor post-sale
7.0
(1 ratings)
8.0
(1 ratings)
Vendor pre-sale
7.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
IBM Cognos AnalyticsThoughtSpot
Likelihood to Recommend
IBM
Well suited: Financial reporting - It can handle complex, pixel perfect, muti-page reports with scheduled delivery to stakeholders (like sales report by region on quarterly periodicity) Operational dashboard across departments - It can combine multiple data sources (ERP, CRM, excels etc) with filters, and embedded AI insights Less appropriate: Live dashboards - As stated earlier as well, IBM Cognos Analytics doesn't suit well for live dashboards or event driven data. For ex: live web traffic data or IOT device data, etc Data science - Although IBM Cognos Analytics is great tool for data exploration but it should not be used as a substitute for Python or R, which has edge over advanced modelling and stats based workflows like predictive modelling or clustering
Read full review
ThoughtSpot
It is well suited when the same data is consumed by many different people with different analytics and visualization requirements because, if you have the data available in ThoughtSpot, every user can prepare different views. Also, it is a good reporting tool, you can get rid of slides if you have a good dashboard prepared, gaining flexibility and agility.
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Pros
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
ThoughtSpot
  • Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
  • Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
  • Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
Read full review
Cons
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
ThoughtSpot
  • It would be great if ThoughtSpot can add the feature to filter by clicking on visualizations. i.e if I click on a particular data point in the chart if the full dashboard can filter just for that particular data point.
  • Color coding the heatmap with different colors like green to orange to red.
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Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
ThoughtSpot
I give it just waiting because passport is brilliant and it has helped our organisation In advancing to the next stage in the age of AI. It has allowed or non-tech people to better service and clients in a cost-effective way. George port has allowed us to create new products for us and for our clients increasing our revenue streams and reducing clients churn
Read full review
Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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ThoughtSpot
The rating is because of the ease of use of the interface as it has a no code interface that makes it easy to setup data pipelines without extensive programming. Cloud native integration: It integrates seamlessly with cloud based data warehouses. Automated data loading, Scalability, Cost Effective, Transformations, Data Governance and security.
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Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
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ThoughtSpot
it's available unless there is a server or system update etc. sometimes the timing of this is bad (for example during a month end close)
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Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
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ThoughtSpot
It does what it is supposed to. Would be nice to have a bit more insights
Read full review
Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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ThoughtSpot
I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
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In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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ThoughtSpot
inhouse in-person training. Took a bit to long to get the basics.
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Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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ThoughtSpot
poor instructions
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Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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ThoughtSpot
Understand use case and model and design accordingly
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Alternatives Considered
IBM
Power BI is stronger for quick ad-hoc analysis and dashboards, but IBM Cognos Analytics is better when consistency, precision, and mass distribution matter. Tableau is best for interactive analysis, while IBM Cognos Analytics is better for standardized, repeatable enterprise reporting. Sigma shines for customizable dashboards and drill-down analysis while IBM Cognos Analytics holds an edge in data discovery and visualization.
Read full review
ThoughtSpot
We also explored Tableau Ask Data. Tableau is our standard for BI in our organization. We want to use the smallest amount of tools in our company to have the best adaption. ThoughSpot will fill a few gaps that we have with our current set up and will also enhance out offering for our employees in the transition of being more data driven within in near future
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Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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ThoughtSpot
Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
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Return on Investment
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
ThoughtSpot
  • Time to market ROI is massive vs hiring the full-time dedicated team to build and maintain a frontend multi-tenant SaaS data viz product.
  • It will be interesting to see over time how the advanced features play out in terms of usability and end value, such as Natural Search, which we are very excited about, and the machine learning tools.
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ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.

ThoughtSpot Screenshots

Screenshot of the ThoughtSpot home screenScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the Spotter AI agent that surfaces insights through natural language queriesScreenshot of AI Assist producing SQL in real timeScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the integration with dbt models and metrics