IBM offers Watson Discovery, a natural language processing (NLP) application with options to measure sentiment, detect entities, semantic roles, and other concepts.
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Webtrends Optimize
Score9.7 out of 10
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Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.
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Pricing
IBM Watson Discovery
Webtrends Optimize
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
IBM Watson Discovery
Webtrends Optimize
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
Overall, IBM Watson Discovery is an amazing technology that we use with our clients to address various business problems, but the biggest challenge has always been about ingesting, analyzing, enriching, and searching huge collections of documents and allowing our end users and SMEs to be able to search for what they need to reduce the time and efforts spent daily on a manual search through various collections of documents. We have successfully managed to reduce manual work by over 80%, and now our SMEs are being used for the skills they have to gather insights rather than do manual work.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Intuitive test set-up makes for a low learning curve.
Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
I believe AI should be more flexible about providing data. However, it's understandable that you need to provide the details you need in a more specific and detailed way.
The interface could use more tweaking. Being new to the program, it was kind of hard to navigate.
Luckily, there was a customized feature of the dashboard that I could set up, and having something that you know where you are placed always feels familiar and comfortable.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
There's a bit of a steep learning curve, you can't just dive into the program.
It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IBM Watson Discovery has the best user capabilities and easily transform business decision-making portfolio. The automation system saves time used in data analysis as opposed to manual research that consumes a lot of time. The visualization across the dashboard enables my team to interpret complex data and use it to make reliable marketing decisions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Similar to all IBM Watson and Salesforce product solutions, the overall support would be a 10/10. Their provided FAQ's help with frequently experienced issues and if still unable to figure something out, their customer service representatives are always super responsive. With instant chat functions available, it is easy to ask a quick question rather than sitting on hold.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Discovery differs from its competitors due to the better ease of implementation and the high level of natural language recognition, it is equal in integration resources such as API and workflow or process pipeline, but it loses in the price for a high volume of documents and/or research. If you own or plan to use other services from the IBM Watson family, there is no doubt that Watson discovery is your best option. Another important point is if you plan to use a cloud or on-premise service (local server or private cloud).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
