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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Iconosquare

    Score5 out of 10
    N/A"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…

    $29

    per month

    Cyfe

    Score4 out of 10
    N/ACyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc, from Traject.

    $29

    per month

    Pricing
    IconosquareCyfe
    Editions & Modules
    Single
    $29
    per month per user
    Team
    $49
    per month
    Custom
    Contact Us
    per month
    Starter
    $29
    per month
    Standard
    $39
    per month
    Pro
    $65
    per month
    Premier
    $119
    per month
    Offerings
    Pricing Offerings
    IconosquareCyfe
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    IconosquareCyfe
    Considered Both Products
    Tripnity (ICONOSQUARE)
    No answer on this topic
    Traject
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    IconosquareCyfe
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Iconosquare and Cyfe, by Traject
    Feature
    Iconosquare
    -
    Ratings
    Cyfe, by Traject
    6.6
    28 Ratings
    21% below category average
    Pixel Perfect reports00 Ratings6.817 Ratings
    Customizable dashboards00 Ratings4.028 Ratings
    Report Formatting Templates00 Ratings9.120 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Iconosquare and Cyfe, by Traject
    Feature
    Iconosquare
    -
    Ratings
    Cyfe, by Traject
    7.2
    26 Ratings
    11% below category average
    Drill-down analysis00 Ratings8.715 Ratings
    Formatting capabilities00 Ratings8.120 Ratings
    Integration with R or other statistical packages00 Ratings10.09 Ratings
    Report sharing and collaboration00 Ratings2.026 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Iconosquare and Cyfe, by Traject
    Feature
    Iconosquare
    -
    Ratings
    Cyfe, by Traject
    5.0
    23 Ratings
    49% below category average
    Publish to Web00 Ratings4.015 Ratings
    Publish to PDF00 Ratings4.021 Ratings
    Report Versioning00 Ratings6.89 Ratings
    Report Delivery Scheduling00 Ratings1.017 Ratings
    Delivery to Remote Servers00 Ratings9.04 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Iconosquare and Cyfe, by Traject
    Feature
    Iconosquare
    -
    Ratings
    Cyfe, by Traject
    7.2
    19 Ratings
    10% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings3.018 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.614 Ratings
    Predictive Analytics00 Ratings10.08 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Iconosquare and Cyfe, by Traject
    Feature
    Iconosquare
    -
    Ratings
    Cyfe, by Traject
    7.1
    22 Ratings
    18% below category average
    Multi-User Support (named login)00 Ratings10.020 Ratings
    Role-Based Security Model00 Ratings6.314 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.416 Ratings
    Report-Level Access Control00 Ratings1.01 Ratings
    Single Sign-On (SSO)00 Ratings9.76 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Iconosquare and Cyfe, by Traject
    Feature
    Iconosquare
    -
    Ratings
    Cyfe, by Traject
    9.3
    19 Ratings
    18% above category average
    Responsive Design for Web Access00 Ratings9.418 Ratings
    Mobile Application00 Ratings10.05 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.713 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Iconosquare and Cyfe, by Traject
    Feature
    Iconosquare
    -
    Ratings
    Cyfe, by Traject
    7.0
    7 Ratings
    10% below category average
    REST API00 Ratings8.64 Ratings
    Javascript API00 Ratings10.02 Ratings
    iFrames00 Ratings2.05 Ratings
    Java API00 Ratings10.02 Ratings
    Themeable User Interface (UI)00 Ratings5.94 Ratings
    Customizable Platform (Open Source)00 Ratings5.83 Ratings
    Best Alternatives
    IconosquareCyfe
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    Talkwalker by Hootsuite
    Score8.1 out of 10
    Excel4apps
    Score8.6 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    IconosquareCyfe
    Likelihood to Recommend
    8.0
    (9 ratings)
    8.0
    (29 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.4
    (9 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Support Rating
    9.4
    (3 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    9.1
    (27 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (27 ratings)
    User Testimonials
    IconosquareCyfe
    Likelihood to Recommend
    Tripnity (ICONOSQUARE)
    A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
    Incentivized
    Read full review
    Traject
    Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
    Incentivized
    Read full review
    Pros
    Tripnity (ICONOSQUARE)
    • Provides in-depth analytics on engagement.
    • Provides in-depth analytics on consistencies among your follower base.
    • Provides insight into ways to grow your followership and refine your content.
    Incentivized
    Read full review
    Traject
    • Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
    • Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
    • Colored visualizations of stats make it easy to notice when campaigns are taking off
    Incentivized
    Read full review
    Cons
    Tripnity (ICONOSQUARE)
    • Manipulating data can be difficult.
    • Paid and organic posts couldn't be separated.
    • Tracking story posts you wanted to group is messy.
    Incentivized
    Read full review
    Traject
    • I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
    • Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
    • Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.
    Read full review
    Likelihood to Renew
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Traject
    It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.
    Read full review
    Usability
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Traject
    I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.
    Incentivized
    Read full review
    Support Rating
    Tripnity (ICONOSQUARE)
    We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
    Incentivized
    Read full review
    Traject
    Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.
    Read full review
    Implementation Rating
    Tripnity (ICONOSQUARE)
    No answers on this topic
    Traject
    Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.
    Read full review
    Alternatives Considered
    Tripnity (ICONOSQUARE)
    We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
    Incentivized
    Read full review
    Traject
    The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.
    Read full review
    Return on Investment
    Tripnity (ICONOSQUARE)
    • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
    • The graphs are easy for us to send to clients as they are not very complex or complicated to read
    • There have been no issues or errors with retrieving data with a quick turnaround.
    Incentivized
    Read full review
    Traject
    • Cyfe allows us to provide real time data to our clients
    • Cyfe allows us to provide detailed analytics to our clients showing actual results
    • Cyfe reduced our need to provide monthly "reports" to our marketing clients
    • Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations
    Read full review
    ScreenShots

    Iconosquare Screenshots

    Screenshot of Performance analytics overviewScreenshot of Media ViewerScreenshot of Industry BenchmarkScreenshot of Competitor trackingScreenshot of Schedule postsScreenshot of Comments management