iContact vs. MemberVault

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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I recommend it for those who are maybe 1-2 employees in their business--in other words, people just starting online with their business. It's priced right, so you can still make money with few sales. Plus, the ongoing support really helps you understand how to navigate the platform. It probably wouldn't be as great for someone who has thousands of people taking a course or someone who can afford a platform like Kajabi, where you can have everything right there. Because it doesn't host everything you need, it is for the frugally minded or smaller clientele biz owner.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• They have great customer support.
• They are priced in a reasonable way for even small business owners.
• You can display all of your products on one page.
• They have weekly support through Zoom meetings.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• I do wish you could host video right on the platform. You can't now but have to use other video sites.
• I wish you could tailor the domain to reflect back to a page on your website.
• I like the marketplace page but wish you could design it a little bit differently.
• It's hard for people to cancel a subscription on their own.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

Both Teachable and Kajabi are much higher priced. I feel like the look of Teachable is no better than MemberVault, and so I wouldn't want to pay more for that platform. Kajabi is much more aesthetically pleasing in how it looks and all you can do, but the price is at least 3-4 times more per month. I also wanted a platform that would let me have few people, and they let me start on a free plan initially. The others did not.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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• Since starting with MemberVault 4 years ago, I went from 0 customers to 850 clients, with about 220 paying customers.
• I've grown my mailing list by about 1000 by using this platform.
• I wish they worked with all email providers because I have to pay more for Zapier. This hurts my sales profit.
• Their plan to grandfather us into the price we originally paid helps me save money each year as I add more products.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info