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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    Microsoft BI (MSBI)

    Score8.5 out of 10
    N/AMicrosoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.

    $14

    per month per user

    Pricing
    iContactMicrosoft BI (MSBI)
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Power BI Pro
    $14
    per month per user
    Power BI Premium
    $24
    per month per user
    Offerings
    Pricing Offerings
    iContactMicrosoft BI (MSBI)
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactMicrosoft BI (MSBI)
    Considered Both Products
    iContact
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    11 Answers
    Features
    iContactMicrosoft BI (MSBI)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    Microsoft BI (MSBI)
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    Microsoft BI (MSBI)
    -
    Ratings
    Dashboards8.026 Ratings00 Ratings
    Standard reports8.025 Ratings00 Ratings
    Custom reports8.015 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    Microsoft BI (MSBI)
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    -
    Ratings
    Microsoft BI (MSBI)
    9.0
    53 Ratings
    10% above category average
    Pixel Perfect reports00 Ratings8.546 Ratings
    Customizable dashboards00 Ratings9.653 Ratings
    Report Formatting Templates00 Ratings8.951 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    53 Ratings
    6% above category average
    Drill-down analysis00 Ratings8.548 Ratings
    Formatting capabilities00 Ratings8.253 Ratings
    Integration with R or other statistical packages00 Ratings8.342 Ratings
    Report sharing and collaboration00 Ratings8.953 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    52 Ratings
    3% above category average
    Publish to Web00 Ratings9.348 Ratings
    Publish to PDF00 Ratings9.148 Ratings
    Report Versioning00 Ratings7.444 Ratings
    Report Delivery Scheduling00 Ratings8.547 Ratings
    Delivery to Remote Servers00 Ratings8.426 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    -
    Ratings
    Microsoft BI (MSBI)
    8.7
    52 Ratings
    9% above category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings9.651 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.748 Ratings
    Predictive Analytics00 Ratings7.745 Ratings
    Pattern Recognition and Data Mining00 Ratings8.76 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    -
    Ratings
    Microsoft BI (MSBI)
    9.3
    53 Ratings
    9% above category average
    Multi-User Support (named login)00 Ratings9.449 Ratings
    Role-Based Security Model00 Ratings9.347 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.949 Ratings
    Report-Level Access Control00 Ratings9.36 Ratings
    Single Sign-On (SSO)00 Ratings9.431 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    -
    Ratings
    Microsoft BI (MSBI)
    8.0
    42 Ratings
    3% above category average
    Responsive Design for Web Access00 Ratings8.239 Ratings
    Mobile Application00 Ratings8.030 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.739 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of iContact and Microsoft BI (MSBI)
    Feature
    iContact
    -
    Ratings
    Microsoft BI (MSBI)
    8.5
    24 Ratings
    9% above category average
    REST API00 Ratings9.221 Ratings
    Javascript API00 Ratings8.821 Ratings
    iFrames00 Ratings8.820 Ratings
    Java API00 Ratings8.718 Ratings
    Themeable User Interface (UI)00 Ratings8.021 Ratings
    Customizable Platform (Open Source)00 Ratings7.319 Ratings
    Best Alternatives
    iContactMicrosoft BI (MSBI)
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactMicrosoft BI (MSBI)
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.9
    (77 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    8.0
    (25 ratings)
    Usability
    8.0
    (6 ratings)
    8.9
    (19 ratings)
    Availability
    9.0
    (1 ratings)
    9.5
    (2 ratings)
    Performance
    8.0
    (1 ratings)
    7.0
    (2 ratings)
    Support Rating
    9.9
    (9 ratings)
    8.9
    (15 ratings)
    In-Person Training
    -
    (0 ratings)
    6.9
    (3 ratings)
    Online Training
    1.0
    (1 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    9.6
    (7 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (42 ratings)
    Data Sources
    -
    (0 ratings)
    8.4
    (41 ratings)
    Product Scalability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    iContactMicrosoft BI (MSBI)
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Microsoft
    Microsoft BI has a lot of features and is a very powerful tool, especially if you have folks on your team that know how to utilize all of its capabilities. To truly unlock all that it can do, it does require people to have a deep understanding of its capabilities. That's where the software really shines. If you are looking for a simpler, more basic reporting tool, there are other programs available that do not require such a steep learning curve.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Microsoft
    • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
    • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
    • Transfer of data from one application to another via Excel and comparison of data attributes between applications
    • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
    Read full review
    Microsoft
    • MSBI designs can work on increasing data processing capabilities enough to handle the huge datasets etc.
    • It would be a lot better if it is a little low on cost.
    • it needs to create opportunities little more than they do regarding customization of some very unique visualization effects
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Microsoft
    Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
    Read full review
    Microsoft
    The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Microsoft
    The product has been reliable.
    Read full review
    Performance
    iContact
    No answers on this topic
    Microsoft
    SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
    Read full review
    Microsoft
    MSBI natively has a site that allows you to vote on user enhancements and bug fixes. This allows the largest nagging issues to float to the top and the development team can prioritize accordingly. As mentioned earlier, the large community base of MSBI developers assist technical resources in handling technical questions.
    Incentivized
    Read full review
    In-Person Training
    iContact
    No answers on this topic
    Microsoft
    This training was more directed toward what the product was capable of rather than actual programming.
    Read full review
    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Microsoft
    I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
    Read full review
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Microsoft
    We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
    Read full review
    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Microsoft
    We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
    Incentivized
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    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Microsoft
    No answers on this topic
    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
    Read full review
    Microsoft
    • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
    • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
    Incentivized
    Read full review
    ScreenShots