iContact vs. OMS Office Master System

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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OMS is created for wholesale businesses and is used by many of the companies in our industry. It is apparent that their features have been carefully developed over time to address the business needs for B2B companies. Our company has thousands of SKUs and a unique pricing structure, and OMS was able to handle our unique needs. We would have liked the software to be more modern and to have a better user flow. Importing and exporting data requires a person with experience to handle.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Ih helps in inventory management, thus providing detailed updates on how much stock in availabe and at any moment can retrieve the detailed reports.
• It helps to schedule daily meeting and appointments with clients
• Save and retrieve real time orders information.

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• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• OMS software been around for a long time and they have thoughtfully added features for wholesale businesses. However, the software is in need of an update that makes the software easier to use and more modern.
• The user flow could be improved and the layout could be more intuitive. It is inconvenient to change between modules. It takes time for team members to become familiar with the software.
• We appreciate the ability to import/export data, however we wish that this feature was easier to use for the team. Currently only a few members with technology experience are able to use the feature.

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iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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We highly recommend OMS because of their customer support. When evaluating their software, we had a sales associate and a programmer walk us through the software and answer questions. They allowed us to demo the software at our offices. During onboarding, we received live training form a knowledgeable team member. We were happy that phone calls were always answered quickly. In fact, they reached out to us multiple times to make sure that we were set up and happy.

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The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

OMS system stacks up due to feature of using automation, data collaboration, data security,ease of sceduling meetings.

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• There are lot of postive impacts and quite less effect on business, still including some of them-
• Positive impacts are efficiency, data security,organizing in systematic manner etc.
• Negative impact was empolyees were resisting to adopt the new system but later it worked using the training facility from OMS team and user manuals.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info