iContact vs. Marigold Engage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
iContact
Score 7.7 out of 10
N/A
iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.
$14
per month
Marigold Engage
Score 5.7 out of 10
N/A
Marigold Engage (replacing the former Selligent Marketing Cloud) is an omnichannel marketing cloud platform. The technology provides actionable insights that help companies to deliver more personalized and valuable consumer engagements, resulting in compelling experiences across all channels. Marigold Engage combines universal data integration, AI-driven automation, and omnichannel execution, so marketing teams can run extensive campaigns with ease.N/A
Pricing
iContactMarigold Engage
Editions & Modules
1500 Users
$15.00
per month
2500 Users
$25.00
per month
5000 Users
$45.00
per month
No answers on this topic
Offerings
Pricing Offerings
iContactMarigold Engage
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
iContactMarigold Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
iContact
6.6
26 Ratings
21% below category average
Marigold Engage
-
Ratings
WYSIWYG email editor7.024 Ratings00 Ratings
Dynamic content7.021 Ratings00 Ratings
Ability to test dynamic content5.021 Ratings00 Ratings
Landing pages7.014 Ratings00 Ratings
A/B testing5.017 Ratings00 Ratings
Mobile optimization7.021 Ratings00 Ratings
Email deliverability reporting7.025 Ratings00 Ratings
List management8.025 Ratings00 Ratings
Triggered drip sequences6.015 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
iContact
8.0
26 Ratings
2% above category average
Marigold Engage
-
Ratings
Dashboards8.026 Ratings00 Ratings
Standard reports8.025 Ratings00 Ratings
Custom reports8.015 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
iContact
7.0
1 Ratings
19% below category average
Marigold Engage
-
Ratings
URL Validation7.01 Ratings00 Ratings
Link Tracking7.01 Ratings00 Ratings
Image Validation7.01 Ratings00 Ratings
Inbox Display7.01 Ratings00 Ratings
Email Accessibility Tools7.01 Ratings00 Ratings
Spelling and Grammar Check7.01 Ratings00 Ratings
Spam Testing7.01 Ratings00 Ratings
Email Previews7.01 Ratings00 Ratings
Best Alternatives
iContactMarigold Engage
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Iterable
Iterable
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
iContactMarigold Engage
Likelihood to Recommend
8.0
(45 ratings)
8.8
(2 ratings)
Likelihood to Renew
3.4
(19 ratings)
-
(0 ratings)
Usability
8.0
(6 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(9 ratings)
-
(0 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
Product Scalability
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
iContactMarigold Engage
Likelihood to Recommend
iContact
I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
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Marigold
Message Studio/Selligent is great for reliably sending high volumes of both manual and automated email. The intuitive user interface promotes fast turnaround times. Aside from some data integration issues, it's the best email service provider I've used for sending large volumes of email.
Read full review
Pros
iContact
  • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
  • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
  • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
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Marigold
  • StrongMail does open and click tracking very well. The detailed level of data they provide is exceptional.
  • StrongMail does failure data and bounce codes extremely well. The granularity of the information is invaluable to our business and used by us every day.
  • StrongMail's Message Studio EAS is a widely user friendly platform for technical and non-technical users alike.
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Cons
iContact
  • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
  • The regular version of iContact doesn't support event management or logic flows for automated messaging.
  • Custom form fields have limited field type options (can't build a drop-down).
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Marigold
  • Better data integration
  • Friendlier user interface
  • Easier guides and instructions
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Likelihood to Renew
iContact
iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
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Marigold
No answers on this topic
Usability
iContact
I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
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Marigold
No answers on this topic
Reliability and Availability
iContact
iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
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Marigold
No answers on this topic
Support Rating
iContact
They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
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Marigold
No answers on this topic
Online Training
iContact
The templates are difficult to customize, and they don't render well in email platforms
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Marigold
No answers on this topic
Implementation Rating
iContact
i wouldn't be using it if i wasn't satisfied. time is money
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Marigold
No answers on this topic
Alternatives Considered
iContact
I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
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Marigold
We did not evaluate other products exactly. We upgraded from an inferior production to StrongMail based on demos and other people's reviews.
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Scalability
iContact
iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
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Marigold
No answers on this topic
Return on Investment
iContact
  • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
  • We like the breakdown of statistics in the dashboard. They're easy to read.
  • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
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Marigold
  • Increased employee efficiency due to content blocking
  • Lower rate of errors/apology emails due to technical errors
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ScreenShots