iContact vs. WorkMarket by ADP

I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.

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If you have an emergency that requires a tech, and you don't have the resources in-house, then it's good to be able to call on these guys. I would never use my affiliation with them as a reason to say "we provide nationwide onsite services" because the techs, in the end, don't answer to you and may not work to your standards. It's definitely a band-aid last-resort, and you should let your clients know if you intend to use them.

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• Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
• Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
• Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.

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• Offers technicians from a large geographical area (most major cities, many smaller cities, a limited international selection).
• Creating competition - Mixed bag with this one depends on your outlook. Are you in favor of finding the person who will work for bottom dollar? I'll leave that aspect for your personal view.
• Project Tracking: While I should likely have listed this first and I will say they do a better job than most at this it could use some key upgrades.
• 1099 filings and fiscal tracking -- They got this much down pat gotta admit.

• We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
• The regular version of iContact doesn't support event management or logic flows for automated messaging.
• Custom form fields have limited field type options (can't build a drop-down).

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• Their mobile platform is not that great. Truthfully, there are some jobs viewable on the mobile under WorkFeed that I cannot apply to because it requires viewing the job from the full website.
• If a job has requirements such as uploading GL insurance, background check, or drug test in order to apply for the job, then it should not be viewable at all for the technician who doesn't qualify.
• Recently it keeps providing available jobs that are hours away which makes it difficult because when I have to counter, I usually don't get the job because I have to cover the 2-4 hours of driving each way. In short, they need to only list jobs that you are truly qualified to do within the proper distance.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.

I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.

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iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.

They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.

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If I could drag that slider to a negative number it would be more accurate. There are several canned responses that all resources receive when contacting WM support that you are assured will leave you feeling crushed, disheartened and even as if you are dealing with a Bot. The responses to posts in the support forum were so egregious that unrelated parties would read the posts and feel compelled to chide the WM support rep for inhuman indifference that sickened them. The support by management to its users is comical at best and nearly criminal at worst. This is justified by their very upfront belief that WM is only software and nothing more. Its some misguided attempt to take a company to a purely 1 and 0 mentality that is backfiring on a massive scale. This will likely become the story of legend in business schools worldwide as its a thinking I have seen no other corporation embody so single mindedly that they refuse to view its carnage in its wake.

The templates are difficult to customize, and they don't render well in email platforms

i wouldn't be using it if i wasn't satisfied. time is money

I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.

Work Market is our favorite for the past 3 years.

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iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.

• We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
• We like the breakdown of statistics in the dashboard. They're easy to read.
• iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.

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Independently Invited by TrustRadius

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• Positively, we can respond to out of state client emergencies with this service.
• We actually don't make that much money on a call, it's negligible, so the ability to call them is really the selling point. It can help get contracts and footholds elsewhere, but it won't by itself generate much income if any.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info