Impact vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Impact
Score 8.6 out of 10
N/A
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A
Sprout Social
Score 8.5 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$249
per month per user
Pricing
ImpactSprout Social
Editions & Modules
No answers on this topic
Essentials
$79 per seat/per month annual / $99 per seat/per month monthly
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
ImpactSprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ImpactSprout Social
Features
ImpactSprout Social
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Impact
7.0
2 Ratings
1% below category average
Sprout Social
-
Ratings
Dashboards7.02 Ratings00 Ratings
Standard reports6.92 Ratings00 Ratings
Custom reports7.02 Ratings00 Ratings
Partner performance analytics7.02 Ratings00 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Product A and Product B
Impact
6.6
2 Ratings
3% below category average
Sprout Social
-
Ratings
Content management5.92 Ratings00 Ratings
Content sharing6.92 Ratings00 Ratings
Partner collaboration tools7.02 Ratings00 Ratings
Partner Lifecycle Management
Comparison of Partner Lifecycle Management features of Product A and Product B
Impact
6.4
2 Ratings
6% below category average
Sprout Social
-
Ratings
Lead distribution6.01 Ratings00 Ratings
Co-op advertising6.01 Ratings00 Ratings
Partner discovery and onboarding7.02 Ratings00 Ratings
Referral tracking6.01 Ratings00 Ratings
Journey builder7.02 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Impact
-
Ratings
Sprout Social
7.3
113 Ratings
5% below category average
Boolean keyword searches00 Ratings7.179 Ratings
Filtering out noise/spam00 Ratings7.095 Ratings
Sentiment analysis00 Ratings7.276 Ratings
Broad channel coverage00 Ratings8.189 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Impact
-
Ratings
Sprout Social
8.3
143 Ratings
2% above category average
Content planning and scheduling00 Ratings9.2143 Ratings
Audience targeting00 Ratings7.2110 Ratings
Content optimization00 Ratings8.2126 Ratings
Workflow management00 Ratings8.4125 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Impact
-
Ratings
Sprout Social
7.9
130 Ratings
3% below category average
Automated routing and prioritization00 Ratings7.685 Ratings
Customer interaction histories00 Ratings8.1115 Ratings
Bulk actions00 Ratings8.1114 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Impact
-
Ratings
Sprout Social
7.1
95 Ratings
8% below category average
Lead generation00 Ratings6.969 Ratings
Content marketing00 Ratings8.191 Ratings
Paid media management00 Ratings6.23 Ratings
Campaigns and promotions00 Ratings7.24 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Impact
-
Ratings
Sprout Social
8.4
142 Ratings
1% above category average
Twitter00 Ratings8.8124 Ratings
Facebook00 Ratings8.8141 Ratings
LinkedIn00 Ratings8.7128 Ratings
Google+00 Ratings7.846 Ratings
Instagram00 Ratings8.7130 Ratings
Pinterest00 Ratings8.346 Ratings
YouTube00 Ratings8.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Impact
-
Ratings
Sprout Social
8.3
144 Ratings
7% above category average
Campaign success analytics00 Ratings8.6136 Ratings
Real-time tracking00 Ratings8.1132 Ratings
Competitor analysis00 Ratings8.0119 Ratings
Account management
Comparison of Account management features of Product A and Product B
Impact
-
Ratings
Sprout Social
8.0
136 Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.6130 Ratings
Mobile access00 Ratings7.3123 Ratings
User Ratings
ImpactSprout Social
Likelihood to Recommend
6.9
(21 ratings)
8.4
(201 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(67 ratings)
Usability
7.0
(1 ratings)
8.5
(128 ratings)
Availability
-
(0 ratings)
7.7
(8 ratings)
Performance
-
(0 ratings)
8.0
(7 ratings)
Support Rating
1.0
(1 ratings)
2.6
(39 ratings)
Online Training
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
1.0
(12 ratings)
Ease of integration
-
(0 ratings)
8.0
(42 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
ImpactSprout Social
Likelihood to Recommend
Impact
Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
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Sprout Social
Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
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Pros
Impact
  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
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Sprout Social
  • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
  • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
  • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
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Cons
Impact
  • User interface could be improved a little, as it is a quite difficult task to find the content or links
  • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
  • New affiliates might find the onboarding process a little difficult
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Sprout Social
  • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
  • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
  • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
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Likelihood to Renew
Impact
No answers on this topic
Sprout Social
Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
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Usability
Impact
Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
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Sprout Social
Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
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Reliability and Availability
Impact
No answers on this topic
Sprout Social
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
Impact
No answers on this topic
Sprout Social
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
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Support Rating
Impact
We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
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Sprout Social
The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
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Online Training
Impact
No answers on this topic
Sprout Social
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
Impact
No answers on this topic
Sprout Social
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
Impact
First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
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Sprout Social
We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
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Return on Investment
Impact
  • By using Impact we were able to increase the number of advertisers on our platform.
  • Delayed payments on the part of advertisers or Impact creates so many execution issues.
  • Multi regional campaigns helped us to increase our presens in the market.
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Sprout Social
  • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
  • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
  • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
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ScreenShots

Impact Screenshots

Screenshot of Impact.com

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.