Infor Omni-Channel Campaign Management vs. Iterable

This tool is great in the retail industry with a huge customer and guest presence where a huge influx of data is always being analyzed and being reported via different sources. This tool makes it easy to organize that and it helps with side by side comparison of the information. Great for business with multiple locations where all of the information is being fed to some central system. I don't believe it is one for small businesses or individual owners.

Incentivized

Iterable is great for email marketers that are not advanced/technical in emails. They made it very simple to create emails and run campaigns. Everything about Iterable is very easy - from creating emails with drag and drop functionality, segmenting and creating send lists, and even setting up a journey. The only downside with Iterable is that it's mainly meant for larger companies. There are better platforms if you're using email in a very simple way.

Incentivized

• Forecasting revenue trends for better business management.
• Collecting information in specific formats from the field for better investment decisions.
• Integration with alert tools such as Jira or email client.

Incentivized

• It makes designing and deploying great looking emails easy with their drag-and-drop technology and framework.
• Iterable allows for great customization and time-saving with the use of their handlebar snippets. This has revolutionized how we are able to monetize our editorial audiences using clear logic that helps us get the most for each of our conversion efforts.
• The various ways that you can run and view reports is incredibly helpful, and easy to customize. This means we can find most of the data we want and need across our various departments with their differing goals without having to piecemeal together crazy solutions or waste time reinventing the wheel.

Incentivized

• It can do a better job if integration is in place with outside organization vendors or 3rd party tools, which is sometimes challenging.
• Help, about, and tutorial sections of the tool can be improved with more specific examples and how to do videos.
• Support can be better with more resources.

Incentivized

• Some of Iterable's user interface in Journey is a little confusing. This is a personal preference.
• Their image uploading is very basic - but they are working on releasing a new version soon.
• It's difficult to look up a specific contact by only being able to search their email. I wish I could search by name without having to use segmentation

Incentivized

Extremely easy to use, deeply integrated into our infrastructure

Iterable very easy to learn and use. It's a great platform for both a new email marketer and a marketer that's been working in email for 20+ years.

Incentivized

Iterable is there like 99.9% of the time. However, when it goes down, it grinds us to a halt. Most of the time, outages are an hour or less, but if that's at a peak time, it can be a nightmare. That said, when the worst does happen, there are frequent updates and an easy situation tracker that give you an estimate of how much longer you'll have to wait for the issue to be resolved.

Incentivized

The API is super quick. The UI can be a little sluggish depending on what you're loading, but overall Iterable performs great. Iterable appears to do a good job of making processes async so that one action isn't blocking another.

Incentivized

I've never experienced any issues with Iterable. As I and my colleagues have learnt the system and it's features, response to questions and advice from our account manager is always quick. Kevin knows the product well, and with the few tricky questions has hasn't been able to answer he's been quick to get back to us.

Incentivized

Infor Omni-Channel Campaign Management stands out because of its capabilities for effective and great reporting, always a challenge for a fast-paced working environment where we need to analyze data in a very timely manner coming from different sources. We used another tool previously and it was not working as expected so we decided to move to this Infor tool and we are glad we made that decision of switching.

Incentivized

The visualization tools in iterable for creating journeys are so much easier to use and adjust than in Marketo, Mailgun, or Mailjet. We have better performance metrics tracking in particular than in Mailjet or Marketo. It is also easier to see where we have made mistakes in emails and to adjust the code visually than in any of the other platforms

Incentivized

We've never run into any issues with volume. Iterable is always able to handle everything we throw at it. We utilize webhooks and emails. Both perform very well. Webhooks actually perform too quickly and downstream systems need to be able to handle the volume throughput that Iterable can send.

Incentivized

• Great ROI with time efficiency and less resources.
• Reporting accuracy and detailed level comparison makes it very positive impact.
• Individual personalization makes it easier for the users to do the tasks in turn results in positive ROI.

Incentivized

• This is a hard thing to qualify with the short amount of time we have had on the platform and with the changes that have occurred since onboarding. iOS 15 was released, so we are learning new ways of measuring the ROI.
• The ease of integration with other tools has helped us begin to break into more personalized emails for our customers. We have really only scratched the surface and have so much farther to go!

Incentivized