Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
VerticalResponse
Score10 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Insightly Marketing
VerticalResponse
Editions & Modules
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Insightly Marketing
VerticalResponse
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Features
Insightly Marketing
VerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Insightly Marketing and VerticalResponse
Feature
Insightly Marketing
7.8
2 Ratings
1% above category average
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor
7.01 Ratings
10.07 Ratings
Dynamic content
7.02 Ratings
10.05 Ratings
Ability to test dynamic content
7.52 Ratings
10.04 Ratings
Landing pages
7.52 Ratings
10.04 Ratings
A/B testing
7.01 Ratings
10.05 Ratings
Mobile optimization
10.01 Ratings
10.05 Ratings
Email deliverability reporting
7.01 Ratings
10.08 Ratings
List management
9.02 Ratings
10.08 Ratings
Triggered drip sequences
00 Ratings
9.02 Ratings
Lead Management
Comparison of Lead Management features of Insightly Marketing and VerticalResponse
Feature
Insightly Marketing
9.5
1 Ratings
19% above category average
VerticalResponse
-
Ratings
Lead nurturing automation
10.01 Ratings
00 Ratings
Lead scoring and grading
9.01 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Insightly Marketing and VerticalResponse
Feature
Insightly Marketing
9.0
1 Ratings
20% above category average
VerticalResponse
-
Ratings
Calendaring
9.01 Ratings
00 Ratings
Event/webinar marketing
9.01 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Insightly Marketing and VerticalResponse
Feature
Insightly Marketing
8.5
2 Ratings
14% above category average
VerticalResponse
10.0
9 Ratings
26% above category average
Dashboards
8.52 Ratings
10.09 Ratings
Standard reports
9.02 Ratings
10.09 Ratings
Custom reports
7.92 Ratings
10.06 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Insightly Marketing and VerticalResponse
Feature
Insightly Marketing
8.2
2 Ratings
9% above category average
VerticalResponse
-
Ratings
API
8.02 Ratings
00 Ratings
Customizability
8.52 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Insightly Marketing and VerticalResponse
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
The dashboard is functional and easy to find when you need with a quick search.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In my opinion, Journeys have very limited trigger and response capabilities
Allowing HTML options for landing pages
Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
List management - uploads, reducing duplicates, general hygine
UI - it’s very hard to know where to click or how to do something new, in my opinion.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info