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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    MACAW CRM

    Score8 out of 10
    N/AMACAW CRM system has been designed exclusively for the insurance sector. Prospects lead to opportunities, which leads to quotes, which leads to payment to the policies. In insurer requires, the underwriting and rating engines can be added. Salesforce can be deployed, managed and paid for. The policy servicing and claims tracking has been integrated in the system. The "digital" elements are integrated as various portals and mobile apps. The software has in…N/A

    Nimble

    Score7.5 out of 10
    N/ANimble is a social customer relationship management (CRM) system with features such as contact management and data-driven analytics.

    $15

    per month

    Pricing
    InsightlyMACAW CRMNimble
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    No answers on this topic
    Business
    $19.00
    Per User Per Month
    Offerings
    Pricing Offerings
    InsightlyMACAW CRMNimble
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    InsightlyMACAW CRMNimble
    Considered Multiple Products
    Unbounce
    Chose Insightly
    Out of all of the CRM systems that I tried, I was most impressed with Insightly and Nimble. Insightly was very easy to use and was not as "clunky" for me to use as HubSpot and SugarCRM. The email integration for insightly is smooth. I like the ability to CC your Insightly …
    Incentivized
    Nest Innovative Solutions Private Limited
    No answer on this topic
    Nimble
    Chose Nimble
    Both Insightly and HubSpot are very capable systems in terms of CRM capabilities. However, Nimble is indispensable to us for its data enrichment feature that gives us the advantage of intel that is crucial for getting responses from our email campaigns We love how smart the …
    Incentivized
    Chose Nimble
    I selected Nimble for the group message integration and social media integration. The other tools that I looked at had restrictions that kept me from the ease of managing my customers. Prospecting is a big part of my business, and having the triggers for contact from Nimble is …
    Incentivized
    Chose Nimble
    See my previous comments in my first answer. I've detailed this answer with a comparison of Insightly vs Nimble.
    Incentivized
    Chose Nimble
    Nimble is mainly used for contact management and email tracking, linking companies and people into a single database, and using the database as a communication panel.
    Incentivized
    Chose Nimble
    Google Apps combined with Communication History and the Social portion of Nimble places it in a category by itself, in my opinion.
    It is very cost effective.
    I have found other tools cannot compete on pricing and the social aspect.
    Incentivized
    Chose Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    117 Answers
    No answers on this topic
    89%
    Would buy again
    16 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    103 Answers
    No answers on this topic
    88%
    Delivers good value for the price
    15 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    117 Answers
    No answers on this topic
    89%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    72 Answers
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    86 Answers
    No answers on this topic
    94%
    Implementation went as expected
    17 Answers
    Features
    InsightlyMACAW CRMNimble
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    7.4
    423 Ratings
    6% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.5
    30 Ratings
    8% above category average
    Customer data management / contact management8.2405 Ratings00 Ratings9.529 Ratings
    Workflow management7.2372 Ratings00 Ratings8.428 Ratings
    Territory management7.390 Ratings00 Ratings8.724 Ratings
    Opportunity management8.2368 Ratings00 Ratings8.128 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.3379 Ratings00 Ratings9.429 Ratings
    Contract management6.521 Ratings00 Ratings8.523 Ratings
    Quote & order management7.275 Ratings00 Ratings6.621 Ratings
    Interaction tracking7.2333 Ratings00 Ratings9.227 Ratings
    Channel / partner relationship management7.724 Ratings00 Ratings8.126 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    7.1
    13 Ratings
    8% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.1
    22 Ratings
    5% above category average
    Case management7.011 Ratings00 Ratings7.922 Ratings
    Call center management7.28 Ratings00 Ratings8.220 Ratings
    Help desk management7.19 Ratings00 Ratings8.321 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    7.2
    330 Ratings
    7% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.7
    27 Ratings
    12% above category average
    Lead management6.8314 Ratings00 Ratings8.426 Ratings
    Email marketing7.7263 Ratings00 Ratings9.026 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    6.8
    406 Ratings
    12% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.2
    29 Ratings
    6% above category average
    Task management7.1392 Ratings00 Ratings8.529 Ratings
    Billing and invoicing management6.039 Ratings00 Ratings8.418 Ratings
    Reporting7.3342 Ratings00 Ratings7.725 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    7.6
    367 Ratings
    1% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.9
    27 Ratings
    15% above category average
    Forecasting7.092 Ratings00 Ratings8.923 Ratings
    Pipeline visualization7.9344 Ratings00 Ratings8.827 Ratings
    Customizable reports7.8331 Ratings00 Ratings9.023 Ratings
    Customization
    Comparison of Customization features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    7.5
    369 Ratings
    2% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.6
    29 Ratings
    12% above category average
    Custom fields8.4368 Ratings00 Ratings9.029 Ratings
    Custom objects7.7126 Ratings00 Ratings8.322 Ratings
    Scripting environment6.86 Ratings00 Ratings8.518 Ratings
    API for custom integration7.3195 Ratings00 Ratings8.820 Ratings
    Security
    Comparison of Security features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    7.6
    316 Ratings
    10% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    9.3
    26 Ratings
    10% above category average
    Single sign-on capability7.8282 Ratings00 Ratings9.424 Ratings
    Role-based user permissions7.4217 Ratings00 Ratings9.324 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    7.4
    90 Ratings
    1% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.4
    29 Ratings
    11% above category average
    Social data6.825 Ratings00 Ratings8.429 Ratings
    Social engagement8.078 Ratings00 Ratings8.429 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    6.4
    159 Ratings
    16% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.8
    25 Ratings
    15% above category average
    Marketing automation7.7159 Ratings00 Ratings8.725 Ratings
    Compensation management5.14 Ratings00 Ratings8.919 Ratings
    Platform
    Comparison of Platform features of Insightly and MACAW CRM and Nimble
    Feature
    Insightly
    5.9
    328 Ratings
    25% below category average
    MACAW CRM
    -
    Ratings
    Nimble
    8.3
    27 Ratings
    9% above category average
    Mobile access5.9328 Ratings00 Ratings8.327 Ratings
    Best Alternatives
    InsightlyMACAW CRMNimble
    Small Businesses
    Salesflare
    Score10 out of 10
    No answers on this topic
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    InsightlyMACAW CRMNimble
    Likelihood to Recommend
    7.8
    (444 ratings)
    8.0
    (1 ratings)
    7.0
    (33 ratings)
    Likelihood to Renew
    8.7
    (36 ratings)
    -
    (0 ratings)
    7.0
    (3 ratings)
    Usability
    7.5
    (180 ratings)
    -
    (0 ratings)
    8.0
    (19 ratings)
    Availability
    9.0
    (6 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Performance
    7.9
    (25 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Support Rating
    8.9
    (34 ratings)
    -
    (0 ratings)
    9.8
    (19 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (8 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Configurability
    9.9
    (18 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (10 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (9 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    User Testimonials
    InsightlyMACAW CRMNimble
    Likelihood to Recommend
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    MACAW integrates well with Salesforce. As they say, they manage leads, opportunities, quotes and policies well. The underwriting and rating engines can be integrated if it's required. MACAW is a great solution for combining multiple systems into one and lowering overhead. It is not a great fit for non-technical departments.
    Incentivized
    Read full review
    Nimble
    This tool is suitable for all sizes of organizations since it has the capacity to manage customer relations in the best possible way. Its features like task management, reports, social collaboration, and forecasting are always considered important for CRM and they all work without causing any trouble. But its Reports need to be more elaborate and its interface should be made easier and less tricky.
    Incentivized
    Read full review
    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    • Blending of CRM within an insurance flow
    • Great Lead Management, Quotation and Underwriting
    • High level support for marketing campaigns and setting up successful content strategies
    • Great support for legacy back-office system
    Incentivized
    Read full review
    Nimble
    • Importing contacts in the CRM is very much consist of easy steps.
    • It allows me to create, edit and view contacts records anywhere from the web.
    • It is helping me to stay organized in terms of marketing needs and providing real-time information automatically.
    • it is playing an excellent role in managing our all relations.
    Incentivized
    Read full review
    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    • Not very user friendly
    • Configuration with older back-office system is a bit of a hassle
    • Searches and uploads sometimes take a long time
    Incentivized
    Read full review
    Nimble
    • Nimble's storage space is very sparse, but we have found that it can be expanded at an additional cost.
    • Their mobile application is not as good as some of us expected, and we strongly recommend improving it to make it work effectively.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    It's truly a great system if you get it for the right reasons. Don't expect it to do everything a mid market organization would require but for any small business or mid to large organizations which would like to integrate to it for the social insights capabilities this is a leading solution which can add value immediately
    Read full review
    Usability
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    The platform has more advantages and positives as compared to challenges or negatives in comparison to other comparable products and platforms available in the marketplace. It was extremely easy to get started with the initial deployment which makes the choice much clearer. Finally its tight integration not just with Microsoft O365 suite, but also with [the] most popular social media platforms available makes it a very favorable platform in its domain.
    Incentivized
    Read full review
    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    It was productive to be able to access remote support sessions from nimble employees, whom we decided to contact to have one of the features mentioned above explained to us. They were methodical and easy to explain solutions, so we recommend them for any kind of doubt.
    Incentivized
    Read full review
    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    MACAW provides deep integration with insurance-relevant tools, like underwriting and rating engines, which are not supported in shallow CRMs like Hubspot.
    Incentivized
    Read full review
    Nimble
    Nimble has proven to be a positive and well-respected application within our company for setting us up for success at building personal and meaningful associations with decision makers. It has been a significant reason why we have gained acceptance and trust from those who we have introduced ourselves to over time. The ability to feel a true understanding of our prospects and customers as real human beings with unique interests and common aspirations opens up doors of valuable conversation. The other options that were reviewed and considered provided many of the common ways from the past that stored CRM information. This method was much more of a static representation of the real interactions made between a company or salesperson with the prospects and customers. Nimble has brought back what should never have been lost - being like neighbors who spoke to each other about more things than just business.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    No answers on this topic
    Nimble
    No answers on this topic
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
    Read full review
    Nest Innovative Solutions Private Limited
    • Allowed work from home due to its web UI
    • Made using legacy back-office system easier, except for more complex cases
    • Not user friendly and a bit hard to onboard into
    Incentivized
    Read full review
    Nimble
    • Time-Saving is one of the biggest ROIs for me. 30-60 minutes a day means I can focus on more marketing, sales, or client work.
    • A soft ROI is in better contact relationships. People are often impressed that I follow-up after meetings, and especially when they say to contact them in 6 months or next year.
    Incentivized
    Read full review
    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot

    MACAW CRM Screenshots

    Screenshot of Single Customer Overview DashboardScreenshot of Opportunity DashboardScreenshot of Quotation DashboardScreenshot of Policy Overview Dashboard