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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Wave Accounting

    Score7.3 out of 10
    N/AWave Accounting is a free, cloud-based accounting platform exclusively for small businesses. It supports double-entry bookkeeping and permits unlimited user access, invoicing, and expense management. Wave Accounting integrates with Wave's invoicing, receipt scanning, payment processing and payroll apps.

    $16

    per month

    Pricing
    InsightlyWave Accounting
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Starter
    $0
    Pro
    $16
    per month
    Pro - billed annually
    $170
    per year
    Offerings
    Pricing Offerings
    InsightlyWave Accounting
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    InsightlyWave Accounting
    Considered Both Products
    Unbounce
    Chose Insightly
    Out of all of the CRM systems that I tried, I was most impressed with Insightly and Nimble. Insightly was very easy to use and was not as "clunky" for me to use as HubSpot and SugarCRM. The email integration for insightly is smooth. I like the ability to CC your Insightly …
    Incentivized
    Chose Insightly
    HubSpots Free version is useless. Bitrix UI is a disaster
    Incentivized
    Chose Insightly
    I've used SalesForce.com extensively at prior companies. I think Insightly is a lot cleaner and more intuitive and the webservices are more robust and mature.
    Incentivized
    Wave
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    117 Answers
    53%
    Would buy again
    8 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    103 Answers
    67%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    117 Answers
    67%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    72 Answers
    54%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    86 Answers
    73%
    Implementation went as expected
    11 Answers
    Features
    InsightlyWave Accounting
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and Wave Accounting
    Feature
    Insightly
    7.4
    423 Ratings
    6% below category average
    Wave Accounting
    -
    Ratings
    Customer data management / contact management8.2405 Ratings00 Ratings
    Workflow management7.2372 Ratings00 Ratings
    Territory management7.390 Ratings00 Ratings
    Opportunity management8.2368 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.3379 Ratings00 Ratings
    Contract management6.521 Ratings00 Ratings
    Quote & order management7.275 Ratings00 Ratings
    Interaction tracking7.2333 Ratings00 Ratings
    Channel / partner relationship management7.724 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and Wave Accounting
    Feature
    Insightly
    7.1
    13 Ratings
    8% below category average
    Wave Accounting
    -
    Ratings
    Case management7.011 Ratings00 Ratings
    Call center management7.28 Ratings00 Ratings
    Help desk management7.19 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and Wave Accounting
    Feature
    Insightly
    7.2
    330 Ratings
    7% below category average
    Wave Accounting
    -
    Ratings
    Lead management6.8314 Ratings00 Ratings
    Email marketing7.7263 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and Wave Accounting
    Feature
    Insightly
    6.8
    406 Ratings
    12% below category average
    Wave Accounting
    -
    Ratings
    Task management7.1392 Ratings00 Ratings
    Billing and invoicing management6.039 Ratings00 Ratings
    Reporting7.3342 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and Wave Accounting
    Feature
    Insightly
    7.6
    367 Ratings
    1% below category average
    Wave Accounting
    -
    Ratings
    Forecasting7.092 Ratings00 Ratings
    Pipeline visualization7.9344 Ratings00 Ratings
    Customizable reports7.8331 Ratings00 Ratings
    Customization
    Comparison of Customization features of Insightly and Wave Accounting
    Feature
    Insightly
    7.5
    369 Ratings
    2% below category average
    Wave Accounting
    8.5
    13 Ratings
    12% above category average
    Custom fields8.4368 Ratings00 Ratings
    Custom objects7.7126 Ratings00 Ratings
    Scripting environment6.86 Ratings00 Ratings
    API for custom integration7.3195 Ratings9.99 Ratings
    Plug-ins00 Ratings7.011 Ratings
    Security
    Comparison of Security features of Insightly and Wave Accounting
    Feature
    Insightly
    7.6
    316 Ratings
    10% below category average
    Wave Accounting
    6.4
    45 Ratings
    24% below category average
    Single sign-on capability7.8282 Ratings6.432 Ratings
    Role-based user permissions7.4217 Ratings6.436 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and Wave Accounting
    Feature
    Insightly
    7.4
    90 Ratings
    1% below category average
    Wave Accounting
    -
    Ratings
    Social data6.825 Ratings00 Ratings
    Social engagement8.078 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and Wave Accounting
    Feature
    Insightly
    6.4
    159 Ratings
    16% below category average
    Wave Accounting
    -
    Ratings
    Marketing automation7.7159 Ratings00 Ratings
    Compensation management5.14 Ratings00 Ratings
    Platform
    Comparison of Platform features of Insightly and Wave Accounting
    Feature
    Insightly
    5.9
    328 Ratings
    25% below category average
    Wave Accounting
    -
    Ratings
    Mobile access5.9328 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Insightly and Wave Accounting
    Feature
    Insightly
    -
    Ratings
    Wave Accounting
    6.2
    24 Ratings
    20% below category average
    Pay calculation00 Ratings7.123 Ratings
    Benefit plan administration00 Ratings7.54 Ratings
    Direct deposit files00 Ratings1.220 Ratings
    Salary revision and increment management00 Ratings7.712 Ratings
    Reimbursement management00 Ratings7.48 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Insightly and Wave Accounting
    Feature
    Insightly
    -
    Ratings
    Wave Accounting
    9.5
    73 Ratings
    19% above category average
    Dashboards00 Ratings9.471 Ratings
    Standard reports00 Ratings9.770 Ratings
    Custom reports00 Ratings9.337 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Insightly and Wave Accounting
    Feature
    Insightly
    -
    Ratings
    Wave Accounting
    7.4
    76 Ratings
    3% below category average
    Accounts payable00 Ratings9.659 Ratings
    Accounts receivable00 Ratings9.670 Ratings
    Cash management00 Ratings9.862 Ratings
    Bank reconciliation00 Ratings8.565 Ratings
    Expense management00 Ratings9.664 Ratings
    Time tracking00 Ratings9.811 Ratings
    Fixed asset management00 Ratings9.812 Ratings
    Multi-currency support00 Ratings10.019 Ratings
    Multi-division support00 Ratings7.19 Ratings
    Regulations compliance00 Ratings5.016 Ratings
    Electronic tax filing00 Ratings5.914 Ratings
    Self-service portal00 Ratings8.040 Ratings
    Global Financial Support00 Ratings9.02 Ratings
    Primary and Secondary Ledgers00 Ratings9.05 Ratings
    Intercompany Accounting00 Ratings4.05 Ratings
    Localizations00 Ratings5.23 Ratings
    Journals and Reconciliations00 Ratings8.530 Ratings
    Enterprise Accounting00 Ratings4.07 Ratings
    Configurable Accounting00 Ratings5.017 Ratings
    Centralized Rules Framework00 Ratings1.03 Ratings
    Standardized Processes00 Ratings7.019 Ratings
    Inventory Management
    Comparison of Inventory Management features of Insightly and Wave Accounting
    Feature
    Insightly
    -
    Ratings
    Wave Accounting
    8.1
    11 Ratings
    11% above category average
    Inventory tracking00 Ratings5.68 Ratings
    Automatic reordering00 Ratings9.95 Ratings
    Location management00 Ratings8.12 Ratings
    Manufacturing module00 Ratings9.01 Ratings
    Order Management
    Comparison of Order Management features of Insightly and Wave Accounting
    Feature
    Insightly
    -
    Ratings
    Wave Accounting
    7.6
    53 Ratings
    3% above category average
    Pricing00 Ratings9.926 Ratings
    Order entry00 Ratings10.018 Ratings
    Credit card processing00 Ratings2.345 Ratings
    Cost of goods sold00 Ratings10.034 Ratings
    Order Orchestration00 Ratings5.85 Ratings
    End-to-end order visibility00 Ratings8.24 Ratings
    Order exception Resolution00 Ratings7.02 Ratings
    Best Alternatives
    InsightlyWave Accounting
    Small Businesses
    Salesflare
    Score10 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InsightlyWave Accounting
    Likelihood to Recommend
    7.8
    (444 ratings)
    9.4
    (82 ratings)
    Likelihood to Renew
    8.7
    (36 ratings)
    7.8
    (3 ratings)
    Usability
    7.5
    (180 ratings)
    9.8
    (17 ratings)
    Availability
    9.0
    (6 ratings)
    6.7
    (4 ratings)
    Performance
    7.9
    (25 ratings)
    2.9
    (2 ratings)
    Support Rating
    8.9
    (34 ratings)
    2.1
    (12 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (8 ratings)
    4.7
    (3 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    -
    (0 ratings)
    Configurability
    9.9
    (18 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    -
    (0 ratings)
    CPA Rating
    -
    (0 ratings)
    8.0
    (8 ratings)
    Ease of integration
    9.0
    (10 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (9 ratings)
    3.0
    (2 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    InsightlyWave Accounting
    Likelihood to Recommend
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Wave
    Wave Accounting was used for a small practice without a lot of the accounting considerations a large company would have. For the price, you really can't beat what Wave offers out of the box. All of the basic tools for things like invoicing and expenses are all easy to use. End of year accounting is easy with exports of data.
    Incentivized
    Read full review
    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Wave
    • Reconciliation is very difficult with multiple Wave transactions that need to be deleted or merged before it can be matched to a bank transaction.
    • Payroll worked fine for us but took several days to get it set up. We have switched to another bookkeeping system and another payroll system. Canceling with Wave took several days and they charge $6 for something even though the month was paid for in advance.
    • Credit card processing is nice and worked fine for us.
    Read full review
    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Wave
    • I know that credit card processing is a way for Wave to make money, but I really wish they offered ACH payment on Invoices.
    • I do cash-based accounting, which means I have to make little journal entries at the start and end of each year to get my books to balance because Wave wants to do everything differently. This should just be a setting to flip, whether you want cash-based or accrual-based.
    • They use Yodlee for bank connection, which doesn't play nice with 2FA. Pretty much every time I log in I have to re-enter credentials, get a code sent to me, reauthenticate, and know that I'm going to have to do it again next week. Not really on Wave, but wish they could get it together nonetheless.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Wave
    Easy to use for clients with no accounting background and the price is right.
    Read full review
    Usability
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Wave
    I am a professional bookkeeper and I have no problems using Wave and all of it's features. I can see that certain individuals who have no accounting knowledge might struggle with a few different features and entries, but that is why Wave has an emphasis in connecting users to Wave Pro's who will walk them through things
    Read full review
    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Wave
    WAVE is always available when we need it ! Peter
    Read full review
    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Wave
    Wave does tend to slow down when filtering your transactions screen especially by date. This is more of an issue when trying to trouble shoot certain transactions or clean-up a set of books.
    Read full review
    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    Wave
    I never had to call Wave Support as we barely experienced any support-related problems on our side. However, I do know a few people that complained about Wave support. It would be nice as well, though if they could have more in your face tutorials for new users or how-to videos should we struggle to do something
    Read full review
    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Wave
    No answers on this topic
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Wave
    easy to use and east to train on ! Our WAVE clients enjoy the ease of use
    Read full review
    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Wave
    No answers on this topic
    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Wave
    Wave is FREE for most functions. Payment processing costs no matter where you go (as does payroll or taxes). Wave rises above tools like QuickBooks Online because they know that for our small firm, being nimble is the name of the game. We don't need exhaustive reporting and management like QB offers and we certainly don't want to pay for it
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Wave
    No answers on this topic
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
    Read full review
    Wave
    Once they out grow what is ability to move up to a more robust system?
    Read full review
    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Wave
    No answers on this topic
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
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    Wave
    • Wave has been ROI positive for our company. With not having to pay for the service we can use our money for growing our business.
    • The fees on credit card transactions for invoices are reasonable especially as we don't pay a monthly subscription.
    • The invoicing feature has made our lives easier for us and our customers. The invoicing piece and AR tracking has been ROI positive as well.
    Incentivized
    Read full review
    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot