Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.6 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Zendesk Sell
Score 9.7 out of 10
N/A
Zendesk Sell (formerly Base CRM) is a CRM that aims to give reps access to integrated tools that provide the full context of a customer account. This keeps them in the loop and allows them to capitalize on opportunities. Zendesk Sell can be extended with Reach, a lead generation and engagement tool that automates the process of finding and keeping leads interested, so reps can focus more on building relationships and crushing their quotas. Base CRM was founded in 2009, and acquired by Zendesk…
$19
per seat/month billed annually
Pricing
InsightlyZendesk Sell
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Sell Team
$19.00
per seat/month billed annually
Reach prospecting enrichment add-on (requires a Sell Subscription)
$27.00
Per User Per Month (billed annually)
Sell Professional
$49.00
per seat/month billed annually
Sell Enterprise
$99.00
per seat/month billed annually
Sell Elite
$199.00
per seat/month billed annually
Offerings
Pricing Offerings
InsightlyZendesk Sell
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
InsightlyZendesk Sell
Considered Both Products
Insightly
Chose Insightly
For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
Chose Insightly
Insightly CRM could stand to offer more functionality for larger organizations. But what Insightly CRM does, it does very well, with a few minor caveats. The user interface (UI) is easy to follow, and there are plenty of customizations and integrations. However, it cannot …
Chose Insightly
Insightly is more comprehensive than the others except for maybe for Vtiger. Price/quality relation is better in Insightly. The learning curve is lower with Insightly.
Chose Insightly
I use a combination of both. Base CRM is good for logging calls as it integrates with calls on your phone. After placing a call to a contact, it brings up a screen asking you to make a note of call content and outcome. Insightly would be even better if it did this.

Insightly has …
Zendesk Sell

No answer on this topic

Features
InsightlyZendesk Sell
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.4
413 Ratings
5% below category average
Zendesk Sell
6.6
15 Ratings
16% below category average
Customer data management / contact management8.5395 Ratings8.914 Ratings
Workflow management7.2364 Ratings6.115 Ratings
Territory management7.783 Ratings4.98 Ratings
Opportunity management8.1361 Ratings7.913 Ratings
Integration with email client (e.g., Outlook or Gmail)6.8369 Ratings6.915 Ratings
Contract management6.521 Ratings5.410 Ratings
Quote & order management7.471 Ratings3.97 Ratings
Interaction tracking7.0324 Ratings7.915 Ratings
Channel / partner relationship management7.724 Ratings7.811 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
7% below category average
Zendesk Sell
9.0
12 Ratings
16% above category average
Case management7.011 Ratings9.07 Ratings
Call center management7.28 Ratings9.08 Ratings
Help desk management7.19 Ratings9.011 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.6
322 Ratings
16% below category average
Zendesk Sell
6.9
12 Ratings
11% below category average
Lead management6.3308 Ratings6.012 Ratings
Email marketing7.0255 Ratings7.89 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.6
397 Ratings
15% below category average
Zendesk Sell
5.3
13 Ratings
37% below category average
Task management6.9385 Ratings8.013 Ratings
Billing and invoicing management6.039 Ratings1.05 Ratings
Reporting7.0333 Ratings7.013 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
356 Ratings
2% below category average
Zendesk Sell
8.2
15 Ratings
7% above category average
Forecasting7.092 Ratings7.812 Ratings
Pipeline visualization8.1334 Ratings7.914 Ratings
Customizable reports7.5320 Ratings9.014 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.3
358 Ratings
5% below category average
Zendesk Sell
4.2
15 Ratings
58% below category average
Custom fields8.0357 Ratings7.815 Ratings
Custom objects7.2116 Ratings4.910 Ratings
Scripting environment6.86 Ratings1.16 Ratings
API for custom integration7.3187 Ratings3.08 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.3
306 Ratings
14% below category average
Zendesk Sell
9.5
14 Ratings
13% above category average
Single sign-on capability7.4273 Ratings9.912 Ratings
Role-based user permissions7.3207 Ratings9.011 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
0% below category average
Zendesk Sell
4.0
5 Ratings
60% below category average
Social data6.825 Ratings1.04 Ratings
Social engagement8.078 Ratings6.95 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
154 Ratings
17% below category average
Zendesk Sell
5.4
7 Ratings
32% below category average
Marketing automation7.5154 Ratings9.87 Ratings
Compensation management5.14 Ratings1.03 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.6
320 Ratings
29% below category average
Zendesk Sell
8.0
13 Ratings
6% above category average
Mobile access5.6320 Ratings8.013 Ratings
Best Alternatives
InsightlyZendesk Sell
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyZendesk Sell
Likelihood to Recommend
7.7
(433 ratings)
10.0
(15 ratings)
Likelihood to Renew
9.1
(34 ratings)
9.0
(2 ratings)
Usability
7.6
(169 ratings)
8.9
(4 ratings)
Availability
9.0
(6 ratings)
10.0
(1 ratings)
Performance
7.9
(25 ratings)
10.0
(1 ratings)
Support Rating
8.9
(34 ratings)
8.8
(4 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
9.0
(8 ratings)
7.0
(1 ratings)
Implementation Rating
8.2
(26 ratings)
8.0
(1 ratings)
Configurability
10.0
(18 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
8.5
(3 ratings)
-
(0 ratings)
Ease of integration
9.0
(10 ratings)
10.0
(1 ratings)
Product Scalability
9.0
(9 ratings)
10.0
(1 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(3 ratings)
10.0
(1 ratings)
User Testimonials
InsightlyZendesk Sell
Likelihood to Recommend
Unbounce
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
Read full review
Zendesk
Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Read full review
Pros
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Zendesk
  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
Read full review
Cons
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Zendesk
  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Read full review
Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Zendesk
The integration with the other Zendesk products is key. Allows other people in the company, such as support, to be involved in the sales process.
Read full review
Usability
Unbounce
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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Zendesk
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
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Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Zendesk
Always available and easy connection from Zendesk Support
Read full review
Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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Zendesk
Never any latency issues
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Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Zendesk
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
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In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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Zendesk
No answers on this topic
Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Zendesk
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
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Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Zendesk
Simple, and straight forward.
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Alternatives Considered
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
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Zendesk
Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Read full review
Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
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Zendesk
No answers on this topic
Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Zendesk
Always on, always available.
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Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
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Zendesk
No answers on this topic
Return on Investment
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
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Zendesk
  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of